{"id":1196,"date":"2019-05-07T19:25:39","date_gmt":"2019-05-07T19:25:39","guid":{"rendered":"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/?p=1196"},"modified":"2020-11-11T20:44:59","modified_gmt":"2020-11-11T20:44:59","slug":"cartstack-zapier-integration","status":"publish","type":"post","link":"https:\/\/www.cartstack.com\/blog\/cartstack-zapier-integration\/","title":{"rendered":"[New Feature] CartStack + Zapier Integration Now Available"},"content":{"rendered":"

While long-term customer acquisition strategies are essential for ecommerce business growth, it\u2019s equally important to have processes in place to take advantage of quick wins (or the \u201clowest hanging fruit\u201d). <\/span><\/p>\n

This is the reason why CartStack has become an integral piece in the marketing stack of thousands of online businesses \u2013 It automatically identifies your high-intent site visitors, captures their email data as its typed (in real time), and segments them into a recovery campaign that will help them convert quickly & pain-free!<\/span><\/p>\n

But there will always be those that simply need more time before purchasing\u2026 Which is \u201clow hanging fruit\u201d that many ecommerce businesses fail to account for. You\u2019ve captured their email address, you know what they\u2019re interested in purchasing, but your cart or browse abandonment email didn\u2019t get them to convert so they\u2019re probably not going to buy, right? <\/span><\/p>\n

Not necessarily!<\/span><\/p>\n

Connect CartStack to Other Marketing Software with Zapier!<\/span><\/h2>\n

With the new CartStack + Zapier integration<\/a>, users can automatically export leads & abandoned cart data to their email marketing software or CRM of choice. That way, if your CartStack campaigns don’t quite do the trick, you can include these shoppers in future marketing blasts and campaigns to get them to convert at a later time!<\/span><\/p>\n

Just how much of an impact can this have, though? <\/strong><\/p>\n

Let\u2019s do some quick math\u2026<\/span><\/h3>\n

It\u2019s estimated that about 40% of the shoppers that make it to your cart page will enter an email before abandoning<\/span>. Since CartStack records these in real-time, you\u2019ll capture all of them regardless of whether they make it to the next stage in your checkout. Of those, generally around 20% are recoverable<\/span>.<\/span><\/p>\n

So <\/span>if 1,000 people visit the cart page<\/b>, and your cart abandonment rate is around the nation average of 75%, that means:<\/span>
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