{"id":1211,"date":"2019-07-01T06:20:07","date_gmt":"2019-07-01T06:20:07","guid":{"rendered":"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/?p=1211"},"modified":"2020-11-11T20:44:43","modified_gmt":"2020-11-11T20:44:43","slug":"best-abandoned-cart-subject-lines-2019","status":"publish","type":"post","link":"https:\/\/www.cartstack.com\/blog\/best-abandoned-cart-subject-lines-2019\/","title":{"rendered":"Abandoned Cart Subject Lines That Get 40 &#8211; 70% Open Rates"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There are plenty of blogs out there on the best abandoned cart subject lines for success, but how do you know which ones actually work the best? Well we&#8217;ve done the research and the proof is in the open rate! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where a typical email marketing campaign can expect to achieve a 15% open rate, a CartStack cart abandonment email campaign can expect to achieve between 40-70%. And we\u2019re here to share how with our top abandoned cart subject lines that get opened in 2019. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The importance of an abandoned cart email subject line<\/span><\/h2>\n<p><a href=\"https:\/\/www.superoffice.com\/blog\/email-open-rates\/\"><span style=\"font-weight: 400;\">47% of people open an email based on the subject line alone<\/span><\/a><span style=\"font-weight: 400;\">. Not only is that nearly half of your potential customers not reading what you have to say, but that\u2019s also half of your<\/span><span style=\"font-weight: 400;\">&nbsp;ROI already down the drain. So what makes subject lines so important?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s your first impression &#8211; setting the tone of how the recipient views your brand;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s an insight into the email &#8211; helping the reader decide whether to delete or read; and<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s an indication of urgency &#8211; dictating whether the recipient reads now or saves for later. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Subject lines are crucial to the success of your abandonment email campaign &#8211; but before we jump into some really great subject line examples, let\u2019s take a look at what goes into a successful email subject line. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The essence of a successful abandoned cart subject line<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The difference between a subject line that gets opened and one that gets tossed into the garbage can is a mixture of:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Timing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019ll concentrate on timing more below, but in short &#8211; <\/span><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/when-to-send-cart-abandonment-reminder-emails\/\"><span style=\"font-weight: 400;\">the time you send your cart abandonment email<\/span><\/a><span style=\"font-weight: 400;\"> directly influences the type (or tone) of subject line that is successful. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Word limit<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Different devices, email clients, and customers like different subject line lengths. There\u2019s been a lot of research into this and <\/span><a href=\"https:\/\/blog.marketo.com\/2018\/02\/email-subject-line-length-works-best.html\"><span style=\"font-weight: 400;\">industry consensus<\/span><\/a><span style=\"font-weight: 400;\"> is that around 41 characters (or seven words) is the sweet spot. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Attention<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your 41 character subject line needs to use trigger words and calls to action that grab attention in a way that compels the reader to open the email. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Tip: take a look at our <\/span><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/email-inspiration-50-cart-abandonment-examples-for-your-cart-recovery-campaign\/\"><span style=\"font-weight: 400;\">50 cart abandonment email examples<\/span><\/a><span style=\"font-weight: 400;\"> to help with your campaign. <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">So, now you know what goes into a successful abandoned cart subject line, here are some winning examples. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Abandoned cart subject lines that get a 40 &#8211; 60% open rate<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Rather than hammering you with hundreds of subject lines to take your pick from, we&#8217;ve dialed it down to the ones that actually work,<\/span><span style=\"font-weight: 400;\">&nbsp;tailored according to the cadence &amp; timing of your recovery campaigns. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Email subject line #1 &#8211; the supportive email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your first abandoned cart email should be sent at around 20-30 minutes after abandonment &#8211; not too soon to be ignored or too late to be irrelevant. The goal of this email should be support. Why? No one likes to be accused of something by someone they\u2019ve only just met &#8211; and making assumptions as to the reasons they&#8217;ve abandoned can be a dangerous game (i.e. You forgot to check out!). Therefore it\u2019s best to offer a friendly and helpful tone that helps the customer overcome any problems and pick up where they left off. Really, you\u2019re just letting them know that you\u2019re there. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Whoops &#8211; did something go wrong with your order?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is there anything we can do to help?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your basket looks so good &#8211; so we saved it. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cart reserved &#8211; click back where you left off!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Where did you go? We\u2019re holding your bag. <\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Email subject line #2 &#8211; the urgent email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your next cart abandonment email should be sent the day after the abandonment happened. This gives bargain hunters the time to shop around, deliberators the time to mull it over and busy people the time to finish that episode of Friends (for the 20th time). Since you\u2019ve already introduced yourself, this email can be a little more direct &#8211; using psychology, <\/span><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/3-tips-for-personalizing-your-abandoned-cart-reminder-emails\/\"><span style=\"font-weight: 400;\">personalization<\/span><\/a><span style=\"font-weight: 400;\">, and urgency to create clicks. A little humor here can go a long way too.&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">[First name] &#8211; don\u2019t leave a good thing behind. <\/span><\/li>\n<li style=\"font-weight: 400;\">Your shopping cart is about to expire<\/li>\n<li style=\"font-weight: 400;\">Act fast if you still want your items.<\/li>\n<li>Hey there \u2013 Nice cart \ud83d\ude09<\/li>\n<li>Your cart is getting lonely!<\/li>\n<li>Hurry back while your items are still in stock.<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Email subject line #3 &#8211; the persuasive email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your final cart abandonment email should be sent three to five days after abandonment. This leaves a big enough gap to not seem stalkerish but not too long a gap that they\u2019ve forgotten about you, moved state or changed their last name. Since this is your final shot, you can afford to be a little more persuasive and, if it matches your brand, blunt. Let\u2019s take a look:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Today only &#8211; empty your cart with free shipping.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">25% off your entire order for 24 hours.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">[Name] &#8211; don\u2019t leave a good thing behind.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is it something we said?<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Future email subject lines<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve exhausted your cart abandonment email campaign, you can then <\/span><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/cartstack-zapier-integration\/\"><span style=\"font-weight: 400;\">send your cart abandonment customer leads directly to your marketing platform<\/span><\/a><span style=\"font-weight: 400;\"> using Zapier &#8211; incorporating them into your future mass-marketing email campaigns, using your chosen subject lines. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Subject lines &#8211; final thoughts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">But, perhaps the most important consideration of all for a successful subject line, is sticking to your brand\u2019s tone of voice. If your style is cheeky, to-the-point and tongue-in-cheek, the subject line \u201cOi &#8211; where did you go, we\u2019re still holding your stuff\u201d will go down better with your target audience than \u201cLittle reminder &#8211; we\u2019re holding your cart.\u201d Follow the above pointers, tailor it to your brand\u2019s style, and see how it works with some <\/span><a href=\"https:\/\/www.cartstack.com\/tour\/browse-abandonment-email-campaigns\/\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/a><span style=\"font-weight: 400;\">. You never know, you could be doubling your open rates, and tripling your customers in no time. <\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are plenty of blogs out there on the best abandoned cart subject lines for success, but how do you know which ones actually work the best? Well we&#8217;ve done the research and the proof is in the open rate! Where a typical email marketing campaign can expect to achieve a 15% open rate, a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,3,11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Abandoned Cart Subject Lines That Get 40 - 70% Open Rates<\/title>\n<meta name=\"description\" content=\"There are plenty of blogs out there on the best abandoned cart subject lines, but how do you know which ones actually work the best?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartstack.com\/blog\/best-abandoned-cart-subject-lines-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Abandoned Cart Subject Lines That Get 40 - 70% Open Rates\" \/>\n<meta property=\"og:description\" content=\"There are plenty of blogs out there on the best abandoned cart subject lines, but how do you know which ones actually work the best?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cartstack.com\/blog\/best-abandoned-cart-subject-lines-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"CartStack\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cartstack\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-01T06:20:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-11T20:44:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/Subject-Lines-_-HEader_2-01-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"10fold2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CartStack\" \/>\n<meta name=\"twitter:site\" content=\"@CartStack\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"10fold2\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cartstack.com\/blog\/best-abandoned-cart-subject-lines-2019\/\",\"url\":\"https:\/\/www.cartstack.com\/blog\/best-abandoned-cart-subject-lines-2019\/\",\"name\":\"Abandoned Cart Subject Lines That Get 40 - 70% Open Rates\",\"isPartOf\":{\"@id\":\"https:\/\/www.cartstack.com\/blog\/#website\"},\"datePublished\":\"2019-07-01T06:20:07+00:00\",\"dateModified\":\"2020-11-11T20:44:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.cartstack.com\/blog\/#\/schema\/person\/d3df842bfeb8f59298877f1e8225391b\"},\"description\":\"There are plenty of blogs out there on the best abandoned cart subject lines, but how do you know which ones actually work the best?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cartstack.com\/blog\/best-abandoned-cart-subject-lines-2019\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cartstack.com\/blog\/best-abandoned-cart-subject-lines-2019\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cartstack.com\/blog\/best-abandoned-cart-subject-lines-2019\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cartstack.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Abandoned Cart Subject Lines That Get 40 &#8211; 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