{"id":1224,"date":"2019-08-08T08:00:51","date_gmt":"2019-08-08T08:00:51","guid":{"rendered":"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/?p=1224"},"modified":"2020-10-14T07:38:53","modified_gmt":"2020-10-14T07:38:53","slug":"on-site-campaigns-ecommerce-leads-conversion","status":"publish","type":"post","link":"https:\/\/www.cartstack.com\/blog\/on-site-campaigns-ecommerce-leads-conversion\/","title":{"rendered":"[Vol. 1] On Site Campaigns: How to Capture Ecommerce Leads & Drive Conversion"},"content":{"rendered":"

A successful ecommerce company spends a lot of time and effort advertising and promoting their products through various channels to drive new traffic to their site\u2026 then 7 out of 10 customers fail to convert. In the past, you\u2019d install a one-off cart abandonment plugin, turn it on and hope for the best\u2026 But this just isn\u2019t working anymore. Not in 2019.<\/span><\/p>\n

Due to the fact that the average ecommerce sale now requires around <\/span>4-6 touchpoints<\/span><\/a> before a customer will ultimately decide to purchase, the days of sending the same message to everyone that visits your website (the spray & pray method) are over. <\/span><\/p>\n

Instead, you need to implement a sales strategy that incorporates sending the right message at the right time to encourage engagement and fuel conversion along the entire customer journey.<\/span><\/p>\n

In the first part of our Customer Recovery Series<\/strong>, we\u2019re exploring the importance of on-site retargeting campaigns, and the tactics you can implement to engage & optimize the traffic you already have. But first, a little info on the differences between on-site & recovery campaigns.<\/span><\/p>\n

Recovery campaigns<\/span><\/h3>\n

A recovery campaign is a series of targeted emails sent to a customer who visited your website but failed to convert. There are two main types of recovery campaign:<\/span><\/p>\n

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  1. Cart abandonment<\/span><\/a> – this targets shoppers who added products to their shopping cart before abandoning your website.<\/span><\/li>\n
  2. Browse abandonment<\/span><\/a> – this targets shoppers who left before adding anything to their shopping cart (also known as window shoppers). <\/span><\/li>\n<\/ol>\n

    The aim of these campaigns is to bring hot-but-lost leads back to your website to convert; not necessarily to reduce the chances of abandonment happening in the first place – that\u2019s where on-site retargeting campaigns come in. <\/span><\/p>\n

    On-site retargeting campaigns<\/span><\/h3>\n

    An on-site retargeting campaign uses a combination of tools and techniques to target online shoppers before they abandon your website or shopping cart. They have two main goals:<\/span><\/p>\n

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    1. Encouraging website visitors to convert rather than abandon, using tools including:<\/span>\n