{"id":1354,"date":"2019-11-05T16:11:29","date_gmt":"2019-11-05T16:11:29","guid":{"rendered":"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/?p=1354"},"modified":"2020-10-14T07:32:17","modified_gmt":"2020-10-14T07:32:17","slug":"abandoned-cart-exit-intent-examples-that-convert","status":"publish","type":"post","link":"https:\/\/www.cartstack.com\/blog\/abandoned-cart-exit-intent-examples-that-convert\/","title":{"rendered":"10 Abandoned Cart Exit Intent Popup Offers That Actually Convert"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Cart abandonment emails, retargeting ads, and push notifications may form the basis of your customer recovery strategy. But what about the humble cart abandonment <\/span><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/new-feature-capture-abandoned-cart-emails-exit-intent-popups\/\"><span style=\"font-weight: 400;\">exit intent popup?<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you read our <\/span><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/on-site-campaigns-ecommerce-leads-conversion\/\"><span style=\"font-weight: 400;\">Customer Recovery Series Vol.1: How to Capture Ecommerce Leads and Drive Conversion<\/span><\/a><span style=\"font-weight: 400;\">, then you\u2019ll know that exit intent popups form an essential part of any customer recovery campaign &#8211; overcoming purchase barriers to avoid cart abandonment and convert first-time and returning customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, many eCommerce sellers are overlooking the potential of these powerful popups, and those that aren\u2019t are failing to utilize them to their full extent. The <\/span><a href=\"https:\/\/sumo.com\/stories\/pop-up-statistics\"><span style=\"font-weight: 400;\">average conversion rate<\/span><\/a><span style=\"font-weight: 400;\"> for all popups is 3.09%, yet the top 10% performing pop-ups average 9.28%, with some seeing rates as high as 50.2%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This week, we\u2019re here to help your exit intent popups reach their full potential in increasing your eCommerce conversion rates, with real-life examples of high-performing popups. But first, let\u2019s quickly recap on what an exit intent popup is.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is an Exit Intent Popup<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A popup is an overlay that appears over the website a shopper is browsing but, unlike traditional delayed popups that appear after a set amount of time, exit intent popups appear as the shopper is about to leave the website.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exit intent popups work by tracking a user\u2019s mouse movements and presenting a popup when the cursor moves beyond the upper page boundary towards the back button, address bar, or page exit. This disrupts the would-be abandoner\u2019s intention to leave the website and engages them in a call to action.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you may have seen exit intent popups used across the internet, they work exceptionally well on eCommerce websites. This is because they can be used to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Overcome purchasing barriers such as price, delivery options, or payment methods to encourage shoppers through the checkout.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gather contact details in return for discounts, newsletters, and gifts, to later use in <\/span><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/recover-lost-sales-cart-browse-abandonment\/\"><span style=\"font-weight: 400;\">customer recovery campaign<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Distract the user from their intention to leave your website by using a call to action that&nbsp; encourages them to stay.&nbsp;&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Target all shoppers or just those with items in their basket.&nbsp;<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">What Makes a Good Exit Intent Popup<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are six essential ingredients for well-performing popups that contribute to your customer recovery goals. These are:<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Timing<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">As the famous quote goes: timing is everything &#8211; and popups are no exception. It\u2019s crucial to pinpoint the right time between a customer being engaged in your products and a customer leaving your website. Pop up too soon, and your call to action isn\u2019t relevant to the customer\u2019s journey; pop up too late, and your customer has already left the building.&nbsp;<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Relevance<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">An exit intent popup aims to engage the would-be abandoner, and to do this the content needs to be relevant. Popping up an offer on snowboarding gear for someone who\u2019s browsing your swimwear category is unlikely to encourage the shopper to stay. Instead, you popup should be engaging to everyone who visits your website.&nbsp;<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Clarity<\/span><\/h4>\n<p><a href=\"https:\/\/www.telegraph.co.uk\/science\/2016\/03\/12\/humans-have-shorter-attention-span-than-goldfish-thanks-to-smart\/\"><span style=\"font-weight: 400;\">Humans now have a shorter attention span than goldfish<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; meaning that large chunks of imageless text aren\u2019t suitable for an exit intent popup. You want your messaging to be clear, simple, and to the point, to encourage users back to your website &#8211; not far, far away.&nbsp;<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Psychology<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The human decision-making process is driven by certain psychological influencers. A great exit intent popup will call upon one of these influencers to drive action, for example, encouraging reciprocity by offering something of value.&nbsp;<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Call to action<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">It\u2019s also important that your exit intent popup tells your user what to do next &#8211; whether that\u2019s entering their email address, returning to their shopping cart, or entering a discount code.&nbsp;<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Split testing<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">And finally, don\u2019t forget the importance of running A\/B split tests on your exit intent campaigns to find the right messaging and content for your audience.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Exit Intent Popup Examples<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So let\u2019s a closer look at these six exit intent must-haves in action, with some real-life examples.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">#1 &#8211; The Don\u2019t Leave Popup<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1364\" src=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/wp-content\/uploads\/EIP1-300x205.png\" alt=\"cart abandon exit intent popup\" width=\"700\" height=\"479\" srcset=\"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP1-300x205.png 300w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP1-768x525.png 768w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP1.png 975w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">(Source: <\/span><a href=\"https:\/\/www.referralcandy.com\/blog\/targeted-pop-ups\/\"><span style=\"font-weight: 400;\">ReferralCandy<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">This popup stares cart abandonment directly in the face by asking the shopper not to leave, and it can be really effective. How often have you mindlessly ended up on Facebook in the middle of doing something else?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The \u2018don\u2019t leave\u2019 popup works by disrupting a mindless exit and asking he shopper if they really want to leave. This particular example also utilizes loss aversion by highlighting that the shopper will be leaving empty-handed, and reciprocity by offering 20% off in return for an email address.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other examples of the \u2018don\u2019t leave\u2019 popup include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t miss out on these items.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t lose your shopping cart.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Baby, please don\u2019t go!<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">#2 &#8211; The Newsletter Offer<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1363\" src=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/wp-content\/uploads\/EIP2-300x230.png\" alt=\"cart abandon exit intent popup cartstack\" width=\"700\" height=\"536\" srcset=\"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP2-300x230.png 300w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP2-768x588.png 768w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP2.png 975w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">(Source: <\/span><a href=\"https:\/\/www.referralcandy.com\/blog\/targeted-pop-ups\/\"><span style=\"font-weight: 400;\">ReferralCandy<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">The newsletter popup is common throughout the internet, especially on ecommerce stores. It is the least sale-sy of the exit intent popups, making it work well for shoppers at all stages of their buying journey.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This newsletter popup by Draper James gets straight to the point and appeals to the human need to avoid loss by offering first-chance access to the latest collections and offers in exchange for an email address and zip code. These details can then be used to send <\/span><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/email-inspiration-50-cart-abandonment-examples-for-your-cart-recovery-campaign\/\"><span style=\"font-weight: 400;\">cart abandonment emails<\/span><\/a><span style=\"font-weight: 400;\"> and gather enriched contact details.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other examples of the newsletter popup include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sign up to our newsletter for expert health and beauty tips.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be the first to know about our latest products by entering your email address here.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Want to get the latest fashion news to your inbox? Sign up for our monthly newsletter.&nbsp;<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">#3 &#8211; The &#8220;Keep up with Updates&#8221; Offer<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1373 size-full\" src=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/wp-content\/uploads\/EIP-ShortRound-Supply-01.jpg\" alt=\"\" width=\"706\" height=\"550\" srcset=\"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP-ShortRound-Supply-01.jpg 706w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP-ShortRound-Supply-01-300x234.jpg 300w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The updates popup, also known as the FOMO popup, encapsulates the fear of missing out phenomenon by offering would-be abandoners the chance to receive the latest updates straight to their inbox.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This popup is similar to the newsletter popup &#8211; using loss aversion to encourage email input for future use. While this may not immediately recover a potential abandonment, these details can be used to run effective browse and cart abandonment email campaigns.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other examples of the updates popup:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t miss out on our latest sales &#8211; sign up for updates.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be the first to know about new products by entering your email here.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Miss out on the last sale? Be better prepared by signing up to our alerts.&nbsp;<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">#4 &#8211; The Promotion Popup<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1366\" src=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/wp-content\/uploads\/EIP4-1-300x216.png\" alt=\"cart abandon exit intent popup cartstack\" width=\"700\" height=\"504\" srcset=\"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP4-1-300x216.png 300w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP4-1-768x553.png 768w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP4-1-1024x738.png 1024w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP4-1.png 1249w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">(Source: <\/span><a href=\"https:\/\/www.bigcommerce.com\/blog\/ecommerce-popup-app\/#rule-2-run-popups-with-planned-campaigns\"><span style=\"font-weight: 400;\">BigCommerce<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">The promotion popup works by highlighting current promotions that a shopper may have overlooked, to encourage them to stay and continue shopping.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This particular popup doesn\u2019t ask for an email address, and there\u2019s a specific reason why. Entering an email is akin to keeping an item on hold in your store &#8211; the shopper knows that they can continue leaving, and you\u2019ll be back in touch. Removing the email field implies that if the shopper leaves your website, they leave behind your sale and product-wide savings for good &#8211; leading many to stay.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This may sound like a risky tactic, but, by using a real-time, site-wide email capture tool such as <\/span><a href=\"https:\/\/www.cartstack.com\/tour\/\"><span style=\"font-weight: 400;\">CartStack<\/span><\/a><span style=\"font-weight: 400;\">, you can capture contact details from other places on your website, such as live chat and the checkout page.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other ways to implement a promotions popup include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Before you go &#8211; did you see our sale?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Psst &#8211; don\u2019t miss out on our 25% off bonanza happening now.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click back for exclusive access to our sale preview.&nbsp;<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">#5 &#8211; The Freebie<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1360\" src=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/wp-content\/uploads\/EIP5-300x141.jpg\" alt=\"cart abandon exit intent popup cartstack\" width=\"700\" height=\"329\" srcset=\"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP5-300x141.jpg 300w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP5-768x361.jpg 768w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP5-1024x481.jpg 1024w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP5.jpg 1600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">(Source: <\/span><a href=\"https:\/\/www.g-star.com\/en_gb\"><span style=\"font-weight: 400;\">G-Star<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Who doesn\u2019t love a freebie? The freebie popup appeals to everyone\u2019s love of free things and encourages shoppers to reciprocate by returning to your website or entering their details.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this example, the free gift is a welcome gift in return for an email address, but you can also use these exit intent popups to increase basket size, win referrals, and cross-sell items. For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Receive a free gift wrap upgrade with any purchase over $50.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Buy one, get one free on all sale items.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Receive a free mystery gift when you refer a friend to our website.&nbsp;<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">#6 &#8211; Contests and Sweepstakes<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1367\" src=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/wp-content\/uploads\/EIP-Krafty-Kids-01-300x234.jpg\" alt=\"cart abandon exit intent popup cartstack\" width=\"700\" height=\"545\" srcset=\"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP-Krafty-Kids-01-300x234.jpg 300w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP-Krafty-Kids-01.jpg 706w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Contests and sweepstakes are perhaps the most exciting popups out there. Offering unsuspecting abandoners an opportunity to win it big with prizes, discounts, and vouchers, it\u2019s a quick win for engaging shoppers and obtaining email addresses.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The prize can also be used to increase basket size with a minimum spend discount, get social media coverage with a free gift, and even secure a return visit with a \u201cbetter luck next time!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other common ways to run popup contents and sweepstakes include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enter our monthly prize draw to win a crate of craft beers!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Follow us on social media to be in with a chance of winning your basket for free.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fancy your luck? Enter your email address to take part in our weekly giveaway.&nbsp;&nbsp;<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">#7 &#8211; The Free Shipping Offer<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1358\" src=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/wp-content\/uploads\/EIP7-300x144.png\" alt=\"cart abandon exit intent popup cartstack\" width=\"700\" height=\"336\" srcset=\"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP7-300x144.png 300w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP7-768x368.png 768w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP7-1024x491.png 1024w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP7.png 1600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">(Source: <\/span><a href=\"https:\/\/www.everlane.com\/?utm_source=pepperjam&amp;utm_medium=8-9711&amp;utm_campaign=43737&amp;clickId=2860250683\"><span style=\"font-weight: 400;\">Everlane<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Free and fast shipping are now the <\/span><a href=\"https:\/\/www.walkersands.com\/wp-content\/uploads\/2018\/07\/Walker-Sands_2018-Future-of-Retail-Report.pdf\"><span style=\"font-weight: 400;\">top purchase motivators<\/span><\/a><span style=\"font-weight: 400;\"> online, making free shipping popups especially effective.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The offer of free and fast shipping targets several psychological triggers at once, including increasing perceived value, reducing the risk of products arriving too late, and creating the fear of losing out on an offer.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other ways to use shipping in your exit intent popups, include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Receive free shipping when you spend more than $20.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Did you know that our members receive free shipping? Sign up (for free) here.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Complete your order now to receive your items by Friday for free.&nbsp;<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">#8 &#8211; The Discount Code Nudge<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"706\" height=\"550\" class=\"alignnone size-full wp-image-1368\" src=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/wp-content\/uploads\/EIP-ThinkEDU-01.jpg\" alt=\"cart abandon exit intent popup cartstack\" srcset=\"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP-ThinkEDU-01.jpg 706w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP-ThinkEDU-01-300x234.jpg 300w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The nudge popup is another example of an exit intent strategy that omits the email field. This example nudges the most engaged shoppers, those with items in their basket, to complete their order by offering a 25% off discount code.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is extremely effective at preventing cart abandonment because it doesn\u2019t involve the shopper leaving your website to retrieve an email code, which could lead to distraction. Instead, it keeps shoppers on your website, making the purchasing journey seamless.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other ways to work the nudge popup include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Psst &#8211; enter SAVE5NOW to receive $5 off of your entire order!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Before you go &#8211; enter FREEDEL to receive free delivery for today only.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enter the magic password SECRET10 to receive 10% off your total spend &#8211; be quick, it expires in 1 hour.&nbsp;<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">#9 &#8211; The Cross-Sell<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1369\" src=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/wp-content\/uploads\/EIP9.jpg\" alt=\"cart abandon exit intent popup cartstack\" width=\"700\" height=\"435\" srcset=\"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP9.jpg 1242w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP9-300x186.jpg 300w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP9-768x477.jpg 768w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP9-1024x636.jpg 1024w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">(Source: <\/span><a href=\"https:\/\/www.bigcommerce.com\/blog\/ecommerce-popup-app\/#rule-2-run-popups-with-planned-campaigns\"><span style=\"font-weight: 400;\">BigCommerce<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve already touched upon cross-selling in some of the above examples, but this pop up is more direct in its approach. The cross-sell popup interrupts abandonment by presenting the shopper with a selection of products they may be interested in.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only does the cross-sell popup disrupt an exit, but it also exposes shoppers to different products that they may not have come across during their time on your website. Think of it as a last chance to get your top sellers in front of your audience.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This particular example uses new products in its popup, but you can showcase anything from trending products, best sellers, and seasonal items.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">#10 &#8211; The Alternative Payment and Financing Nudge<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1370\" src=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/wp-content\/uploads\/EIP_Nudge.png\" alt=\"cartstack exit intent offer nudge alt pay\" width=\"700\" height=\"550\" srcset=\"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP_Nudge.png 1658w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP_Nudge-300x236.png 300w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP_Nudge-768x603.png 768w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/EIP_Nudge-1024x804.png 1024w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And, coming in at number 10 is the alternative payment and financing nudge. Another email field-less popup, this works by combating the three of the <\/span><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\"><span style=\"font-weight: 400;\">top ten<\/span><\/a><span style=\"font-weight: 400;\"> reasons for cart abandonment: <span style=\"text-decoration: underline;\">I didn\u2019t trust the site with my payment details<\/span>, <span style=\"text-decoration: underline;\">there weren\u2019t enough payment methods<\/span>, and <span style=\"text-decoration: underline;\">my payment method was declined<\/span>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alternative payment and financing popups alert shoppers to the different payment methods available, as an alternative to abandonment.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this example, the popup tells shoppers that they can pay later with PayPal credit, but other ways you can use this nudge popup include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Buy now, pay later with <\/span><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/increasing-conversion-basket-sizes-sezzle\/\"><span style=\"font-weight: 400;\">Sezzle<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reduce the cost of your basket with a repayment plan.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Continue shopping to receive interest-free financing on your entire basket.&nbsp;<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Final Thoughts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">And that\u2019s the last of our exit intent popup examples. As demonstrated, these are an excellent way to make shoppers reconsider their abandonment and either head back to their shopping cart, or enter their email address for you to use in your abandonment email campaigns.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to experience the benefits of popups for free? Sign up for a free CartStack trial to see how many email addresses and conversions exit intent popups can win you.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.cartstack.com\/sign-up\/\"><span style=\"font-weight: 400;\">Try An Exit Intent Popup Campaign for Free<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cart abandonment emails, retargeting ads, and push notifications may form the basis of your customer recovery strategy. But what about the humble cart abandonment exit intent popup? If you read our Customer Recovery Series Vol.1: How to Capture Ecommerce Leads and Drive Conversion, then you\u2019ll know that exit intent popups form an essential part of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Abandoned Cart Exit Intent Popup Offers That Actually Convert<\/title>\n<meta name=\"description\" content=\"Real life examples of exit intent popup offers that decrease cart abandonment rates, capture hot leads, and empower your abandoned cart recovery efforts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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