{"id":136,"date":"2015-05-15T18:37:40","date_gmt":"2015-05-15T18:37:40","guid":{"rendered":"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/?p=136"},"modified":"2020-11-11T19:12:17","modified_gmt":"2020-11-11T19:12:17","slug":"campaign-monitor-optimize-mobile-desktop","status":"publish","type":"post","link":"https:\/\/www.cartstack.com\/blog\/campaign-monitor-optimize-mobile-desktop\/","title":{"rendered":"Campaign Monitor: Optimize for Both Mobile and Desktop"},"content":{"rendered":"<p>An <a href=\"https:\/\/www.campaignmonitor.com\/guides\/email-marketing-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">eye-opening new report from Campaign Monitor<\/a> shows that while more people are opening emails on their mobile devices, fewer of those people are clicking links in those emails when first opened.<\/p>\n<p>Through a series of slick\u00a0visuals, CM shows that individuals who return to open an email are more likely to click through links, particularly if they re-open the message\u00a0on a different device.<\/p>\n<blockquote><p>If a mobile reader opens an email again from a different device, more clicks happen. Mobile readers who open emails a second time from their computer are 65% more likely to click through. In addition to creating compelling content, marketers need to focus on optimizing their campaigns for both mobile and desktop environments.<\/p><\/blockquote>\n<p>Many marketers are increasingly focusing their efforts on optimizing emails and other communications for mobile devices, and that&#8217;s certainly a good idea when you look at the growing usage of smartphones and tablets for ecommerce activity.<\/p>\n<p>But the reality remains that mobile users, by and large, are on the go and less likely to take meaningful actions than users who are accessing their inbox via desktop or webmail. <a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/losing-customers-mobile-responsive-competitors\/\">Mobile responsiveness is critically important to ecommerce success<\/a>, but should not be emphasized at the total\u00a0expense of more traditional platforms.<\/p>\n<p>[ninja-popup ID=159]Download Whitepaper (coming soon)[\/ninja-popup]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new report illuminates some very interesting trends in the world of email marketing. Anyone involved with ecommerce needs to be aware of these statistics.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campaign Monitor: Optimize for Both Mobile and Desktop - CartStack<\/title>\n<meta name=\"description\" content=\"Ecommerce is increasingly going mobile, but the data show that desktop and webmail users are still more likely to click through links. 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