{"id":1391,"date":"2019-12-13T22:53:00","date_gmt":"2019-12-13T22:53:00","guid":{"rendered":"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/?p=1391"},"modified":"2020-11-11T21:02:35","modified_gmt":"2020-11-11T21:02:35","slug":"why-browse-abandonment-emails-arent-optional-for-b2b-stores","status":"publish","type":"post","link":"https:\/\/www.cartstack.com\/blog\/why-browse-abandonment-emails-arent-optional-for-b2b-stores\/","title":{"rendered":"Why Browse Abandonment Emails Aren’t Optional for B2B Stores"},"content":{"rendered":"

Just about every online retailer knows and understands the importance of a cart abandonment email campaign (regardless of if they\u2019re B2C or B2B). However, the fact stands that cart abandoners only account for the 10% of online shoppers that actually make it to the shopping cart page. <\/span><\/p>\n

And even though \u201cbrowse abandonment emails<\/a>\u201d are new enough to the ecommerce industry that there\u2019s still a little skepticism as to how well they work (especially with B2B sales), the fact remains that they allow businesses to approach the other 90% of their visitors with unique messaging that could push them further through the conversion funnel.<\/span><\/p>\n

With Forrester predicting that <\/span>B2B sales will hit $1.2 Trillion by 2021<\/span><\/a>, and account for 13% of all B2B sales in the US, it stands to reason that competition will grow much more fierce and online retailers selling to other businesses may need to step up their game if they want a real slice of the pie. Luckily, with the right browse abandonment tool & the proper email tactics in place, B2B retailers are actually in a good place to be able to delight their would-be abandoners, learn about the shopping habits of their visitors & recover a good amount of otherwise-lost sales.<\/span><\/p>\n

If You Appreciate Good Customer Support, So Do Your B2B Shoppers<\/span><\/h2>\n

In 2020, running a successful online business requires knowledge of all sorts of complicated marketing tech software\u2026 and think of how good it feels to get stumped while setting something up and receive outstanding customer support that allows you to finish your project successfully. <\/span><\/p>\n

The businesses shopping on your site are no different, and value the fact that good customer support can relieve quite a bit of stress. So making customer support the backbone and branding of your browse abandonment email campaign is a necessity in B2B sales if you want to achieve high open rates and encourage re-engagement.<\/span><\/p>\n

B2B Transactions Aren\u2019t One-Size-Fits-All<\/span><\/h2>\n

Unlike most online consumer sales, business transactions don\u2019t always fit within a one-size-fits-all model. Not only is there often more than one decision maker involved in the purchasing process, but other things like bulk discounts, payment plans, compatibility, and more come into play and create a situation that requires a little more personalization.<\/span><\/p>\n

This creates the perfect opportunity to personalize your outreach & approach a bit more, and let your B2B shoppers know about all of the different options available to them to make their purchase smoother, like:<\/span>
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