{"id":1511,"date":"2020-05-18T17:22:12","date_gmt":"2020-05-18T17:22:12","guid":{"rendered":"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/?p=1511"},"modified":"2020-10-14T07:15:06","modified_gmt":"2020-10-14T07:15:06","slug":"abandon-cart-push-notifications-essential-ecommerce","status":"publish","type":"post","link":"https:\/\/www.cartstack.com\/blog\/abandon-cart-push-notifications-essential-ecommerce\/","title":{"rendered":"Why Abandoned Cart Push Notifications Are Becoming Essential for Ecommerce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Wouldn\u2019t it be nice to get your abandoned cart recovery message in front of your audience regardless of what they\u2019re doing or which website they\u2019re on? Well, that\u2019s exactly what abandoned cart push notifications do.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recently looked at <\/span><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/multichannel-abandoned-cart-doesnt-require-email\/\"><span style=\"font-weight: 400;\">multi-channel recovery tools<\/span><\/a><span style=\"font-weight: 400;\"> that supplement your existing abandoned cart email strategy, by allowing you to reach shoppers in multiple places, and re-engage with them on their terms. One of those tools was abandoned cart push notifications.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.cartstack.com\/tour\/push-notification-sequences\/\"><span style=\"font-weight: 400;\">Abandoned cart push notifications<\/span><\/a><span style=\"font-weight: 400;\"> are on-screen notifications that remind, re-engage, return, and recover customers lost due to cart abandonment. And, even better, CartStack\u2019s push notifications work on <\/span><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/browse-abandonment-emails-online-retailers\/\"><span style=\"font-weight: 400;\">browse abandonment<\/span><\/a><span style=\"font-weight: 400;\"> too &#8211; allowing you to maximize your lead pool to recover the most revenue possible from your website visitors.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before delving into winning examples of push notifications (watch our blog), let\u2019s first examine what browse abandonment and abandoned cart push notifications are, why they\u2019re essential to your ecommerce business, and what goes into a winning notification.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Are Browser Push Notifications?<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1478\" src=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/wp-content\/uploads\/CartStackZoey3.png\" alt=\"abandoned cart push notifications\" width=\"800\" height=\"569\" srcset=\"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/CartStackZoey3.png 996w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/CartStackZoey3-300x214.png 300w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/CartStackZoey3-768x547.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Push notifications are timed, clickable messages that pop up on a website visitor\u2019s desktop or tablet screen, regardless of whether they\u2019re still on your website, or currently browsing the internet.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An abandoned cart push notification appears after a potential customer has visited your website, added products to their shopping cart, and left before finalizing their purchase.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A browse abandonment push notification appears after a potential customer has visited your website and left before adding any products to their shopping cart.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How do they work?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Push notifications work following an active opt-in from your website visitors. After a set amount of time browsing your website, shoppers receive a push notification subscription prompt, asking them if they want to allow notifications from you.&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1476\" src=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/wp-content\/uploads\/CartStackZoey4.png\" alt=\"\" width=\"400\" height=\"225\" srcset=\"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/CartStackZoey4.png 1376w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/CartStackZoey4-300x169.png 300w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/CartStackZoey4-768x432.png 768w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/CartStackZoey4-1024x576.png 1024w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once they have opted in, you can send these shoppers a timed push notification directly to their computer screen, made up of the following five features:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An icon or image<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A headline<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A personalized message<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A call to action&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As long as the shopper\u2019s web browser is open in the background, your push notification will appear even if the shopper has left your webs<\/span>ite, finished shopping, or stopped browsing the internet.<\/p>\n<p><span style=\"font-weight: 400;\">The shopper can click the link to go back to your website or their shopping cart. Alternatively, they can dismiss the message to continue what they were doing.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since push notifications are timed messages, you can create a trigger campaign that generates a series of notifications to remind, re-engage, return, and recover customers lost through cart or browse abandonment &#8211; much like your existing email recovery campaign.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Benefits of Abandoned Cart Push Notifications<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So what makes abandoned cart push notifications essential for ecommerce businesses already utilizing recovery emails?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Multi-channel recovery strategy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Browse and cart abandonment push notifications help you to build a multi-channel recovery strategy. This increases the chance of your messages being seen, read, and clicked on while allowing customers to re-engage with you on a channel of their choice.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Capturing leads without an email address<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Push notifications don\u2019t require an email address to work. This means that you can target customers who left your website before entering their email address, who entered an email address that they don\u2019t check, or who provided an email address that they don\u2019t own (we\u2019re looking at you <\/span><a href=\"mailto:mickey@mouse.com\"><span style=\"font-weight: 400;\">mickey@mouse.com<\/span><\/a><span style=\"font-weight: 400;\">!)<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Capturing attention away from the inbox<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Push notifications are also a powerful way to capture customer attention. The email inbox is notoriously crowded and increasingly difficult to enter. Push notifications operate away from the noise of the inbox and present themselves in front of your audience to immediately alert them about your message. Even if they\u2019re dismissed, they\u2019re still seen.&nbsp;<\/span><\/p>\n<p><b>Further reading: <\/b><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/abandoned-cart-email-deliverability-best-worst-practices\/\"><b>Abandoned Cart Email Deliverability : Best &amp; Worst Practices<\/b><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Hotter leads<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The active opt-in required for push notifications to work, means that push leads are hotter than your average leads. This allows you to segment your audience further and target your time and attention to customers who are more likely to re-engage with your website and convert.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Timing and platform<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, push notifications have the added benefit of appearing at the right time and place. They pop-up while your potential customer is on their computer or tablet, connected to the internet, and perfectly positioned to recommence their shopping journey.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">And Browse Abandonment Push Notifications?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Our experience and research show that the benefits of abandoned cart push notifications are multiplied with it comes to your browse abandonment visitors. Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Firstly, since browse abandoners leave your website earlier in the shopping journey, you\u2019re less likely to have obtained their email address, even with <\/span><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/on-site-campaigns-ecommerce-leads-conversion\/\"><span style=\"font-weight: 400;\">on-site recovery tools<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, by leaving earlier in the shopping journey, you\u2019ve had less time to connect with these customers on an emotional level.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, the average customer requires <\/span><a href=\"https:\/\/www.salesforce.com\/blog\/2015\/04\/takes-6-8-touches-generate-viable-sales-lead-heres-why-gp.html\"><span style=\"font-weight: 400;\">six touchpoints<\/span><\/a><span style=\"font-weight: 400;\"> with your brand before making a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Push notifications enable you to get in front of this audience without an email address, trigger brand recognition with a logo and personalized content, and subtly increase touchpoints to build trust for a future sale.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to set up an abandoned cart push notification campaign<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Setting up browse and cart abandonment push notifications is simple &#8211; all you need is a goal, a tool, and an idea of scheduling.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Goal<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">First, it\u2019s good practice to establish a goal for your push campaign, which will depend on whether the customer left before or after adding items to their shopping cart.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">The goal of a browse abandonment push notification<\/span> should be to re-engage customer interest in your brand and bring them back to your website to continue browsing.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">The goal of a cart abandonment push notification<\/span> should be to recover the customer interest in their shopping cart and bring them back to the checkout to finalize their purchase.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tool<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To send push notifications, you need a push notification tool with the following features:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cart abandonment functionality &#8211; the ability to trigger a multi-notification campaign when a shopper leaves your website after adding an item to their cart.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Browse abandonment functionality &#8211; the ability to trigger a notification campaign if three messages when a shopper leaves your website before adding an item to their cart.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personalization tags &#8211; the functionality to insert personalized information into the notification, including the customer\u2019s name and viewed products.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tracking &#8211; functionality to track clicks and conversions resulting from the push notification.&nbsp;<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Scheduling<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Since your push campaign will work alongside your email campaign, it\u2019s good practice to ensure that they complement each other.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can achieve this by ensuring that your messages adopt a similar tone and style, and that you offset the timing to create a steady stream of communication &#8211; not a bombardment of messages. We recommend three push notifications following abandonment.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Abandoned Cart Push Notifications Best Practice<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Perfecting browse and cart abandonment push notifications can take a little more work, but is achievable by following these best practice tips:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Use a recognizable logo<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.t-sciences.com\/news\/humans-process-visual-data-better\"><span style=\"font-weight: 400;\">brain processes images 60,000 faster than text<\/span><\/a><span style=\"font-weight: 400;\">, meaning the logo used in your push notification is the first thing that your audience sees &#8211; make sure it\u2019s recognizable.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the logo or image that\u2019s prominent on your website, and that you use elsewhere to establish brand recognition.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Open with an attention-grabbing headline<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The next thing your audience sees is the bold headline of your notification. While the bold text certainly makes your headline text stand out, what you use that text to say determines whether your audience reads on or automatically clicks the dismiss button.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An excellent way to do this is by using personalization and emotion relevant to your campaign\u2019s goal. Let\u2019s take a look at some examples.&nbsp;<\/span><\/p>\n<p><b>Did you mean to leave this behind?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This headline works well because it immediately sparks attention by engaging interest and reminding them that they were shopping on your website. Perfect for browse abandonment.&nbsp;<\/span><\/p>\n<p><b>Only two pairs of Nike Air Force 1 left!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This headline attracts attention by using the customer\u2019s browsing history to denote relevance, and then recovers interest by using scarcity to incite loss aversion and fear of missing out. Ideal for cart abandonment.&nbsp;<\/span><\/p>\n<p><b>Struggling to decide? We can help!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This headline creates attention by reminding the customer of their visit to your website, and engages interest by offering help and support. Best suited to browse abandonment.&nbsp;<\/span><\/p>\n<p><b>Five people are looking at that garden tool!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This headline achieves attention by using the customer\u2019s browsing history, while engaging interest by using social action and herd mentality to encourage purchase recovery. Great for cart abandonment.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Trigger action<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After capturing attention and igniting engagement, it\u2019s time to hit your audience with a message that triggers an action aligned with your goal.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To recap:<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Browse abandonment = re-engagement<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Re-engaging customers with your website and their shopping journey can be achieved through the following messaging:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reminding &#8211; reminding customers about their website visit and helping them to pick up where they left off.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Helping &#8211; offering help and assistance with purchases to encourage shoppers to get in touch about problems they encountered.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Encouraging &#8211; increasing trust in your brand or products by offering social proof through customer reviews.&nbsp;<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Cart abandonment = recovery<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Recovering abandoned carts and encouraging customers back through the checkout can be achieved with the following messaging:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Scarcity &#8211; using low stock levels or product popularity to create a sense of scarcity and encourage customers to convert before they miss out.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Urgency &#8211; creating an urgent need to purchase by providing time-limited discount codes and offers.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Risk &#8211; removing the risk of purchasing their basket by providing social proof, product guarantees, or fast shipping.&nbsp;<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Use personalization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019ve mentioned personalization throughout this guide, but it\u2019s so crucial that we\u2019re giving it its own sub-heading.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personalization is an excellent tactic for capturing attention, engaging interest, and re-igniting emotions. It also takes up minimal characters, making it ideal for your space-limited notifications.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personalization in push notifications can be achieved by inserting the customer\u2019s name, product views, or basket contents.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Include a clear CTA<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s no doubt about it &#8211; call to action buttons increase click-through rates by telling your audience what to do next. However, your CTA must be clear about the next step so that you don\u2019t scare customers off.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Allow opt-outs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, ensure that you include a clear way for customers to opt-out of your push notifications.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers change their mind, accidentally click \u201callow\u201d and lose interest all of the time &#8211; it happens. By offering a quick and easy way opt-out, you can focus your efforts on converting interested customers, rather than wasting your time handling complaints from disgruntled website visitors.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Abandoned cart push notifications &#8211; final thought<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">And that\u2019s the why and how of browse abandonment and abandoned cart push notifications.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, just one final thought before you head off into the sunset to implement your own.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While push notifications typically have a high opt-in rate, there will be customers who don\u2019t opt-in, either out of choice or mistake.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s crucial that you continue using on-site tactics, email campaigns, and SMS messaging to reach those potential customers and anyone else who accidentally overlooks your push notifications. Together, your tools create the ultimate customer recovery campaign. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wouldn\u2019t it be nice to get your abandoned cart recovery message in front of your audience regardless of what they\u2019re doing or which website they\u2019re on? Well, that\u2019s exactly what abandoned cart push notifications do.&nbsp; We recently looked at multi-channel recovery tools that supplement your existing abandoned cart email strategy, by allowing you to reach [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,29,3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Abandoned Cart Push Notifications Are Becoming Essential for Ecommerce<\/title>\n<meta name=\"description\" content=\"A practical, in-depth guide for recovering lost customers with a CartStack Abandoned Cart Push Notifcation recovery campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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