{"id":1513,"date":"2020-06-12T19:10:48","date_gmt":"2020-06-12T19:10:48","guid":{"rendered":"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/?p=1513"},"modified":"2020-11-11T20:43:33","modified_gmt":"2020-11-11T20:43:33","slug":"12-examples-of-high-converting-abandoned-cart-push-notifications","status":"publish","type":"post","link":"https:\/\/www.cartstack.com\/blog\/12-examples-of-high-converting-abandoned-cart-push-notifications\/","title":{"rendered":"12 Examples of High Converting Abandoned Cart Push Notifications"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Abandoned cart emails are perfect for recovering lost shoppers who regularly check their inbox and read their emails. But what about those that don\u2019t? The online shoppers who abandon their inbox (just like they abandoned their cart), with pages of unread emails destined for the trash can or, even worse, the junk folder. How do you recover those shoppers?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In our recent blog on <\/span><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/multichannel-abandoned-cart-doesnt-require-email\/\"><span style=\"font-weight: 400;\">multi-channel tools that don\u2019t require emai<\/span><\/a><span style=\"font-weight: 400;\">l, we looked at three abandoned cart techniques that remind, reengage, return, and recover potential customers to your store, away from the inbox. One of those techniques was push notifications.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.cartstack.com\/tour\/push-notification-sequences\/\"><span style=\"font-weight: 400;\">Abandoned cart push notifications<\/span><\/a><span style=\"font-weight: 400;\"> are timed, clickable notifications that appear directly on a computer screen, whatever the user is doing. As long as your website visitor opted into your push notifications via the signup prompt, you can send targeted and timely messages directly to their computer screen, without an inbox or your website insight.&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1478\" src=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/wp-content\/uploads\/CartStackZoey3.png\" alt=\"abandoned cart push notifications\" width=\"700\" height=\"498\" srcset=\"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/CartStackZoey3.png 996w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/CartStackZoey3-300x214.png 300w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/CartStackZoey3-768x547.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To delve even deeper into the possibilities of customer recovery using push notifications, we\u2019re sharing twelve examples of highly effective abandoned cart push notifications. Let\u2019s take a look.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How Do Abandoned Cart Push Notifications Work?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019ve never used or experienced push notifications before, let\u2019s quickly explain how they work.&nbsp;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A shopper visits your ecommerce store, and following a period of browsing, a push notification subscription prompt appears. This is a small pop-up towards the top of the screen that asks the user if they want to allow notifications from you.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1476\" src=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/wp-content\/uploads\/CartStackZoey4.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/CartStackZoey4.png 1376w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/CartStackZoey4-300x169.png 300w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/CartStackZoey4-768x432.png 768w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/CartStackZoey4-1024x576.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The shopper leaves your website before finalising their purchase. You send them a push notification that is made up of the following:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An icon<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A catchy headline<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An enticing description including CTA<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A shortened call-to-action URL<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1480\" src=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/wp-content\/uploads\/CartStackZoey5.png\" alt=\"\" width=\"300\" height=\"116\" srcset=\"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/CartStackZoey5.png 923w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/CartStackZoey5-300x116.png 300w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/CartStackZoey5-768x297.png 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\n<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The push notification appears directly on the shopper\u2019s computer screen, regardless of whether they\u2019re still on your website, still shopping, or still browsing the internet.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\">Depending on the effectiveness of your push notification content (something we\u2019ll cover below), the shopper either clicks back to their basket or dismisses the notification.<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">It\u2019s important to note that a shopper can decide not to allow notifications from your store, or dismiss any notification sent. Therefore, it\u2019s crucial that push notifications are used alongside your existing email cart abandonment strategy, not instead of &#8211; maximizing your chances of conversion by covering all bases.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why Do Abandoned Cart Push Notifications Work&nbsp;<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So what is it about these little notifications that make them so great at recovering abandoned carts?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Firstly, shoppers receiving a push notification have opted in to hear more from you. This demonstrates a higher level of buyer intent, making these customers perfectly primed for reengaging.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, push notifications \u201cpop-up\u201d on a customer\u2019s computer screen, disrupting their thought process and suggesting a sense of urgency. This compels them to take notice and click.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, push notifications appear away from the inbox, while still on the computer screen. This means that they\u2019re more likely to be seen at a time and place when it\u2019s easy for the customer to continue their purchase.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Examples of Abandoned Cart Push Notifications<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Enough about how and why push notifications work, you\u2019re here to see the best push notifications in action. The following six examples demonstrate different ways of achieving the four \u2018R\u2019s: <\/span><b>reminding<\/b><span style=\"font-weight: 400;\"> customers about their basket, <\/span><b>reengaging<\/b><span style=\"font-weight: 400;\"> interest in your products, <\/span><b>returning<\/b><span style=\"font-weight: 400;\"> customers to your store, and <\/span><b>recovering <\/b><span style=\"font-weight: 400;\">lost revenue.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Offering help<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your first push notification should offer customers help with their purchase, in the same way that your first <\/span><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/best-abandoned-cart-subject-lines-2019\/\"><span style=\"font-weight: 400;\">abandoned cart email subject line<\/span><\/a><span style=\"font-weight: 400;\"> and content do. This ensures that there weren\u2019t any technical problems causing abandonment while positioning yourself as a friendly and helpful brand.&nbsp;<\/span><\/p>\n<ul>\n<li><b>Oops, did something go wrong?<br \/>\n<\/b><span style=\"font-weight: 400;\">Need a hand? Our style team is standing by and happy to assist!<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Sending a reminder<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Apparently, <\/span><a href=\"https:\/\/www.indy100.com\/article\/forgetful-helps-make-smarter-decisions-study-memory-learning-8559396\"><span style=\"font-weight: 400;\">being forgetful is a sign of high intelligence<\/span><\/a><span style=\"font-weight: 400;\">. Therefore, it\u2019s perfectly acceptable to use push notifications to remind your shopper about what they were looking at. Personalization is crucial here, so include relevant content and imagery.&nbsp;<\/span><\/p>\n<ul>\n<li><b>You left these sneakers in the cart<br \/>\n<\/b>Do you want us to keep them for you?<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Incentivizing purchase<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Just because you have a little less space for content in a push notification, doesn\u2019t mean you can\u2019t employ psychological tactics. Offers, deals, and discounts help to persuade the subconscious mind that your brand offers value and quick action is needed before missing out.&nbsp;<\/span><\/p>\n<ul>\n<li><b>Because you deserve it, Chloe!<br \/>\n<\/b>Get 20% off those blinds you liked. Use promo code &#8220;BLINDZ20&#8221; at checkout.<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Free shipping&nbsp;<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nearly <\/span><a href=\"https:\/\/www.bigcommerce.co.uk\/press\/releases\/nearly-three-quarters-have-abandoned-online-shopping-carts-due-to-shipping\/\"><span style=\"font-weight: 400;\">three-quarters of shoppers<\/span><\/a><span style=\"font-weight: 400;\"> have abandoned their carts due to shipping. Even if you offer free and fast shipping, if it\u2019s not apparent before the checkout page, you can still suffer from this statistic. Push notifications are an easy way to inform customers about your shipping perks and give them another reason to click \u201cbuy.\u201d&nbsp;<\/span><\/p>\n<ul>\n<li><b>Free shipping on your sofa<br \/>\n<\/b>Enjoy free shipping on us for the next 24-hours. Complete your purchase now!<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Social proof<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The social proof theory is that when a person doesn\u2019t know what to do, they will look to others and imitate their actions. Therefore, a shopper who\u2019s undecided about buying a product will be significantly influenced by a push notification telling them that others are looking at, buying, or reviewing the same item.&nbsp;<\/span><\/p>\n<ul>\n<li><b>Ben &#8211;&nbsp; five people are looking at that toolset<br \/>\n<\/b>Don\u2019t be the one who misses out! Complete your order while it&#8217;s still in stock.<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Creating FOMO (urgency)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A sense of urgency is created in all of the above examples, but it\u2019s a good tactic to turn up the fear of missing out in the final push notification of your campaign. Urgency and FOMO prompt action, especially when there\u2019s a chance of losing out on an offer.&nbsp;<\/span><\/p>\n<ul>\n<li><b>LAST CHANCE to get these<br \/>\n<\/b>These kicks are selling like hotcakes! Grab a pair before they&#8217;re all gone&#8230;<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Bonus examples of unique abandoned cart push notifications<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once you\u2019re experienced with using push notifications for abandoned cart recovery, you might want to experiment with different styles and unique tactics. The following six examples will get your creative juices flowing.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Cross-selling<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cross-selling doesn\u2019t have to be reserved for the checkout stage or post-purchase email. In fact, by using machine learning to discover items typically bought together or next, you can reengage customers and even increase their basket size.&nbsp;<\/span><\/p>\n<ul>\n<li><b>That jacket goes perfectly with these jeans \ud83d\ude0d<br \/>\n<\/b>Click here to complete your outfit.<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Rekindling emotion<\/span><\/h3>\n<p><a href=\"https:\/\/www.inc.com\/logan-chierotti\/harvard-professor-says-95-of-purchasing-decisions-are-subconscious.html\"><span style=\"font-weight: 400;\">Emotion influences 95% of purchasing decisions<\/span><\/a><span style=\"font-weight: 400;\">, with feelings of love, excitement, nostalgia, and even fear behind many conversions. Using personalized content and imagery, you can rekindle this emotion in your push notification, reminding shoppers why they added the product to their basket in the first place.&nbsp;<\/span><\/p>\n<ul>\n<li><b>\ud83d\udc9b Remember how much you loved this wallpaper?<br \/>\n<\/b>Brighten up your home with this unique print.<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Show personality<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Showing personality helps customers resonate and connect with your brand, making it easier to reengage their interest and encouraging conversion. If your brand has a unique personality or tone of voice, use it.&nbsp;<\/span><\/p>\n<ul>\n<li><b>BOO! If that didn\u2019t scare you&#8230;<br \/>\n<\/b>Your basket expiring in 24-hours will!<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Making customers feel special<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Since push notifications appear away from the busy inbox and watchful eye of social media, they can feel a little more personal. Use this as an opportunity to speak to your customers on a one-to-one basis, making them feel special and happy to buy from you.&nbsp;<\/span><\/p>\n<ul>\n<li><b>Rohan &#8211; we\u2019re holding these clubs just for you<br \/>\n<\/b>A swing like yours deserves clubs like these.<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Encouraging conversion<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Some customers just need a little encouragement over the checkout line, and compliments are a fantastic way to achieve this. Turn your push notifications into that complimentary sales assistant, persuasive best friend, or encouraging partner by giving shoppers that final push.&nbsp;<\/span><\/p>\n<ul>\n<li><b>We\u2019re loving your style Jerry<br \/>\n<\/b>Show it off by completing your purchase with (Company) now!<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Indirect selling<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, sometimes the hard sell approach doesn\u2019t suit your brand or your customers, but you still want a way to recover abandoned purchases. Push notifications can also be used to announce something of interest that doesn\u2019t specifically relate to the abandoned purchase, such as a sale or new season items.&nbsp;<\/span><\/p>\n<ul>\n<li><b>\u2600\ufe0fReady for some sunshine?<br \/>\n<\/b>Our new summer shades have just arrived! Be the first to see what&#8217;s new&#8230;<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Abandoned Cart Push Notifications &#8211; Final Thoughts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While we\u2019re sure you want to employ all of the above examples in your push notification strategy, it\u2019s important to remember that less is more. Like abandoned cart and <\/span><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/browse-abandonment-emails-online-retailers\/\"><span style=\"font-weight: 400;\">browse abandonment emails<\/span><\/a><span style=\"font-weight: 400;\">, push notifications work best in a series of three.&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">#1 &#8211; supportive and helpful<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">#2 &#8211; gentle and encouraging<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">#3 &#8211; familiar and persuasive.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We\u2019d love to know how you get on in recovering purchases using push notifications. <\/span><a href=\"https:\/\/twitter.com\/cartstack\"><span style=\"font-weight: 400;\">Join the conversation on social media<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abandoned cart emails are perfect for recovering lost shoppers who regularly check their inbox and read their emails. But what about those that don\u2019t? The online shoppers who abandon their inbox (just like they abandoned their cart), with pages of unread emails destined for the trash can or, even worse, the junk folder. How do [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12 Examples of High Converting Abandoned Cart Push Notifications<\/title>\n<meta name=\"description\" content=\"Abandoned cart emails are perfect for recovering lost shoppers who regularly check their inbox and read their emails. 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