{"id":1569,"date":"2020-07-16T06:00:53","date_gmt":"2020-07-16T06:00:53","guid":{"rendered":"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/?p=1569"},"modified":"2020-10-14T07:11:52","modified_gmt":"2020-10-14T07:11:52","slug":"covid-impact-abandoned-cart-recovery-strategies","status":"publish","type":"post","link":"https:\/\/www.cartstack.com\/blog\/covid-impact-abandoned-cart-recovery-strategies\/","title":{"rendered":"The COVID Impact on Abandoned Cart & Customer Recovery Strategies"},"content":{"rendered":"

You know the drill. Cart and browse abandonment rates are typically impacted by high shipping costs, complicated checkout flows, and website errors. Now, there\u2019s a new reason on the block: COVID-19. <\/span><\/p>\n

The coronavirus pandemic is affecting ecommerce in ways we could never have imagined (hello one-month Prime deliveries), but it\u2019s also changing the reasons behind abandoned carts. And, even then, it\u2019s not universal. <\/span><\/p>\n

Depending on whether your online store is booming, slumping, or finding its feet, your customers now have a new reason to falter at or before the checkout; and you have an entirely new motivator for bringing them back. <\/span><\/p>\n

But what\u2019s the science behind the COVID impact on abandoned carts, and how should you tailor your customer recovery strategy to help? Let\u2019s find out. <\/span><\/p>\n

The COVID Impact on Ecommerce & Shopper Behavior<\/span><\/h2>\n

Experts predict that the ecommerce industry will <\/span>advance the equivalent of 15 years<\/span><\/a> during COVID, and while we wait to see if that\u2019s true, the more immediate effects are already here. <\/span><\/p>\n

Ecommerce<\/span><\/h3>\n

The impact of COVID on ecommerce has been mixed. <\/span><\/p>\n

The boom <\/span><\/h4>\n

As predicted in the beginning, many stores have seen a significant increase in online sales. The lockdown of physical stores and self-isolation of the public have pushed shoppers online through need, fear, and having more time to browse the internet. <\/span><\/p>\n

The slump <\/span><\/h4>\n

The boom, however, has been far from universal. Many online stores have seen a hefty slump in sales. Changing spending habits, Amazon Prime restricting non-essential deliveries, and supply chains impacted by manufacturers closing in China have reduced the number of products some businesses can sell and the number of people to sell to. <\/span><\/p>\n

The uninitiated<\/span><\/h4>\n

We\u2019ve also seen a third group enter the ecommerce market: the uninitiated. Many physical retailers, the newly unemployed, and budding entrepreneurs have started ecommerce businesses as an alternative revenue stream or to take advantage of new gaps in the market. This has created more competition for online sellers. <\/span><\/p>\n

Further reading: If you\u2019ve just started your ecommerce journey and don\u2019t know where to start with customer recovery, our three-part blog series will help:<\/b><\/p>\n