{"id":1595,"date":"2020-08-05T21:49:45","date_gmt":"2020-08-05T21:49:45","guid":{"rendered":"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/?p=1595"},"modified":"2021-12-15T19:35:08","modified_gmt":"2021-12-15T19:35:08","slug":"visitor-retention-tools-changing-ecommerce-2020","status":"publish","type":"post","link":"https:\/\/www.cartstack.com\/blog\/visitor-retention-tools-changing-ecommerce-2020\/","title":{"rendered":"The Visitor Retention Tools Changing Ecommerce Marketing in 2022 (UPDATED)"},"content":{"rendered":"

Are you ready for the new wave of website visitor retention tools?<\/span><\/p>\n

Many describe ecommerce as a rapidly changing industry. In fact, if you caught our blog on <\/span>The COVID Impact on Abandoned Cart & Customer Recovery Strategies<\/span><\/a>, you know experts predict ecommerce to advance the equivalent of 15 years this year, in response to the global pandemic.<\/span><\/p>\n

But, while sales channels, shopping methods, and shipping speeds have transformed over the years, online seller tools haven\u2019t as much. Sellers are still using tried and tested methods for on-site retention and customer recovery, such as exit-intent popups and abandoned cart emails.<\/span><\/p>\n

Until now.<\/span><\/p>\n

New customer retention tools and technology are entering the ecommerce scene, helping you enhance your website retention strategy by reducing and recovering browse and cart abandonment.<\/span><\/p>\n

What are these tools, and how do they complement your existing tactics? Let\u2019s look.<\/span><\/p>\n

Want to understand the basic customer recovery tools before you jump into the advanced tactics? Read our article on <\/b>10 Simple Ways to Increase Your Abandoned Cart Conversion Rate.<\/b><\/a><\/p>\n

The Top Ecommerce Website Retention Tools for 2022<\/span><\/h2>\n

2020 has been an interesting year. Some ecommerce sellers are thriving, and others are struggling – but both are experiencing skyrocketing cart and browse abandonment.<\/span><\/p>\n

While traditional tools such as email, popups, and Send My Cart are effective at reducing and recovering abandonment, some shoppers will always fall through the cracks. Someone might not see your email, accidentally dismiss a popup, or forget about the basket they saved.<\/span><\/p>\n

A new wave of website retention tools aim to retain and recover these customers – minimizing your cost-per-lead, maximizing your conversion rates, and making your customer recovery strategy a resounding success. And, we\u2019re not just talking about CartStack tools (although, we do feature!)<\/span><\/p>\n

So, without further ado, here are our six top new visitor retention tools for 2020.<\/span><\/p>\n

1. Abandoned tab notifications<\/span><\/h3>\n

Browser tabs are a great complement to the customer journey, allowing shoppers to compare prices, conduct research, and seek social proof without exiting your website. However, tabs are also highly distracting, and customers can quickly forget about their cart and accidentally close your tab.<\/span><\/p>\n

Abandoned tab notifications<\/span><\/a> overcome this problem. These notifications change the tab favicon and title of your website when a shopper opens a new browser tab – grabbing the customer\u2019s attention, reminding them you\u2019re there and encouraging them to complete their purchase.<\/span><\/p>\n

CartStack\u2019s abandoned tab notifications do just this to bring customers back to your website and keep them there until they\u2019ve completed the checkout stage. Even better, CartStack\u2019s browser tab notifications emit an audible chime to capture a shopper\u2019s attention faster and demand immediate action.<\/span><\/p>\n

\"abandoned<\/p>\n

2. Scarcity alerts<\/span><\/h3>\n

Scarcity is a proven pressure tactic for encouraging conversions and reducing abandonment. It does this by triggering the human instinct to fight the threat of limited supplies or availability and maintain access to the resource (i.e., make a purchase).<\/span><\/p>\n

Website alerts help you create this sense of scarcity by drawing shoppers\u2019 attention to dwindling stock levels. This nudges shoppers from the consideration phase of the customer journey into the sales phase, purely because they don\u2019t want to miss out.\u00a0<\/span><\/p>\n

Two popular apps for creating scarcity alerts are:<\/span><\/p>\n