{"id":1623,"date":"2020-10-27T21:24:06","date_gmt":"2020-10-27T21:24:06","guid":{"rendered":"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/?p=1623"},"modified":"2020-11-11T21:03:00","modified_gmt":"2020-11-11T21:03:00","slug":"tis-the-season-to-remarket-preparing-your-remarketing-campaign-for-the-holiday-boom","status":"publish","type":"post","link":"https:\/\/www.cartstack.com\/blog\/tis-the-season-to-remarket-preparing-your-remarketing-campaign-for-the-holiday-boom\/","title":{"rendered":"T\u2019is the Season to Remarket &#8211; Preparing Your Remarketing Campaign for the Holiday Boom"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">This holiday season will be record-breaking, with consumers pushing the boat out following a tough year. However, experts predict this Christmas shopping season to be unlike one ever before, with increased online spending, comparison shopping, and cart abandonment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, the Christmas shopper has emerged from a challenging year with a newfound confidence in buying online, using comparison sites, and bypassing marketplaces to buy direct. You have a unique opportunity to convert more customers than ever before, but with <\/span><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/covid-impact-abandoned-cart-recovery-strategies\/\"><span style=\"font-weight: 400;\">cart abandonment rates skyrocketing<\/span><\/a><span style=\"font-weight: 400;\"> and seller competition increasing, now is the time to prepare your remarketing campaign for the festive season battle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide brings together all of our visitor recovery tips and advice to explain how to use different remarketing campaigns for your different holiday shoppers.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">New to eCommerce and remarketing? Take a read of our three-part introductory blog series on:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/on-site-campaigns-ecommerce-leads-conversion\/\"><span style=\"font-weight: 400;\">#1 &#8211; On Site Campaigns &#8211; How to Capture Ecommerce Leads &amp; Drive Conversions<\/span><\/a><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/recover-lost-sales-cart-browse-abandonment\/\"><span style=\"font-weight: 400;\">#2 &#8211; Recovery Campaigns: How to Recapture Abandoned Sales<\/span><\/a><br \/><br \/><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/customer-recovery-tools-tricks-beyond-email\/\"><span style=\"font-weight: 400;\">#3 &#8211; Customer Recovery Tools &amp; Tricks That Go Beyond Email<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for an all-encompassing guide to increasing conversions this holiday season, you\u2019re in the right place.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why Remarketing is Crucial this Christmas<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Remarketing is important throughout the year, but especially at Christmas time. During the festive season, you lose more customers to cart and browse abandonment than at any other time, for four main reasons:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gift planning<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Holiday shoppers spend longer during the research phase of the purchasing journey, browsing for inspiration, and planning gifts. This naturally leads to high abandonment levels.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand discovery<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Shoppers discover new brands and stores during the holidays since they\u2019re buying products they don\u2019t usually purchase. This creates hesitancy that manifests itself in abandonment while shoppers look externally for reassurance or social proof.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Finances<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Christmas is expensive, and shoppers attempt to overcome this expense by conducting more price comparisons &#8211; abandoning websites in the process.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Indecision<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Buying for other people is hard. Many shoppers abandon purchases at the last-minute simply out of indecision &#8211; \u201cwill Uncle Bob like this?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And these reasons will only intensify this Christmas because:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Online shoppers are more confident in buying and comparing prices online, following lockdowns.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Holiday shoppers want to give more meaningful presents after a trying year, leading to more research.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Most people are working with reduced budgets due to lost jobs, business, and interest rates.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your remarketing campaign is more crucial than ever.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Preparing Your Customer Remarketing Campaign for Christmas<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Luckily, this year has also seen a sleigh-full of new cart abandonment tools that prevent abandonment from happening and increase customer recovery chances when it does.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To prepare your remarketing campaign for the holiday season, let\u2019s break down the steps to take and the tools to help.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Prepare your website for an influx of customers (and abandonment)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">More customers will land on your website this Christmas. Your goal is to gently guide them along the following stages of the customer journey, using as many touchpoints as possible to steer them to the checkout and away from abandonment.\u00a0<\/span><\/p>\n<h4><strong>Awareness\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">The awareness stage is the busiest stage of your customer funnel, full of everyone landing on your website. Use this as an opportunity to learn everything you can about your website visitors, while subtly pushing them to the next stage.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Tools to help:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Real-time site-wide capture<\/b><span style=\"font-weight: 400;\"> &#8211; record customer contact information as it\u2019s typed onto your website to use in later remarketing campaigns.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Delayed pop-ups<\/b><span style=\"font-weight: 400;\"> &#8211; encourage customers to enter their contact information and progress to the next stage by offering discounts and buying guides sent straight to their inbox.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>New tab alerts<\/b><span style=\"font-weight: 400;\"> &#8211; bring customers away from the brink of abandonment by alerting them when they open a new tab and changing the tab favicon and header to attract their attention back to your website.\u00a0<\/span><\/li>\n<\/ul>\n<h4><strong>Consideration\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Most abandonment happens during the consideration phase, both before and after adding products to a cart. Therefore, use this stage to make it as easy and compelling as possible for customers to convert &#8211; whether this is their first or return visit.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Tools to help:<\/span><\/i><\/p>\n<ul>\n<li><b>Exit-intent pop-ups<span style=\"font-weight: 400;\"> &#8211; alert customers who attempt to leave your website by presenting them with an <\/span><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/abandoned-cart-exit-intent-examples-that-convert\/\"><span style=\"font-weight: 400;\">exit-intent offer<\/span><\/a><span style=\"font-weight: 400;\"> or information of interest to bring them back to the checkout flow.\u00a0<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li>One-page checkout<span style=\"font-weight: 400;\"> &#8211; make checking out quick and easy by adopting a one-page checkout.\u00a0<\/span><\/li>\n<li>Form auto-complete<span style=\"font-weight: 400;\"> &#8211; help customers returning to your store convert quickly by using cookies to auto-complete relevant information.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Bonus tip: Place the email address field at the beginning of the checkout form so you can capture this information before the most common point of abandonment.\u00a0<\/b><\/p>\n<h4><strong>Acquisition<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">If a customer makes it to the acquisition stage, good work! If they don\u2019t, they\u2019re now a hot lead for remarketing. These customers know about your website, they\u2019ve demonstrated purchase intent, and all you need to do is a little more convincing.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Tools to help:<\/span><\/i><\/p>\n<ul>\n<li><b>Cart abandonment software<span style=\"font-weight: 400;\"> &#8211; transfer their contact details into a remarketing campaign.\u00a0<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li>Customer segmentation<span style=\"font-weight: 400;\"> &#8211; capture the moment of abandonment to determine their engagement level and queue them in the appropriate campaign (browse or cart abandonment).\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">2. Segment your different types of Christmas shoppers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you don\u2019t already segment visitors after they\u2019ve abandoned your website, take a quick read of this article on <\/span><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/browse-abandonment-emails-online-retailers\/\"><span style=\"font-weight: 400;\">browse abandonment emails and why they\u2019re essential<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">In short: just because a customer leaves your website before adding products to their shopping cart doesn\u2019t mean they aren\u2019t ripe for remarketing. It just means you must adopt a different, slightly softer approach for recovering them.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also useful to segment customers and tailor campaigns based on the different holiday shoppers at this time of year. For example &#8211; someone abandoning their Christmas shopping cart in October will respond to different messaging than someone abandoning on December 23rd.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have four main types of holiday shoppers:<\/span><\/p>\n<h4><strong>The early-bird<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Early-bird shoppers start and complete their Christmas shopping early in the season &#8211; sometimes before it\u2019s begun. These shoppers have time on their side, meaning that they\u2019re in no rush to make a purchase, but nothing is stopping them. You want to support them on this journey by creating multiple touchpoints until they\u2019re ready to buy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Early-bird shoppers are active between September to October.\u00a0<\/span><\/p>\n<h4><strong>The planner<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Planners spend most of the season researching their gift choices, allowing them to complete their Christmas shopping in good time. These shoppers have a low purchase intent when first visiting your website &#8211; they\u2019re just browsing. This makes continued engagement throughout the product discovery phase important.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Planners are usually active between October to early December.\u00a0<\/span><\/p>\n<h4><strong>The bargain hunter<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Bargain hunters like to wait a little longer to start Christmas shopping, hoping to catch some deals over the cyber weekend and during any early sales. These shoppers have a high purchase intent but high basket totals and shipping fees will scare them into abandoning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bargain hunters are common between Thanksgiving and mid-December.\u00a0<\/span><\/p>\n<h4><strong>The last-minute shopper<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Last-minute shoppers leave researching and planning to the last possible opportunity &#8211; sometimes, post-Christmas. Last-minute shoppers have the highest levels of purchase intent and respond well to scarcity and loss aversion tactics but don\u2019t waste much time in their inbox.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Last-minute shoppers typically start shopping towards the end of December.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use these shopper personas to personalize your remarketing messaging throughout the season.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Decide which visitor recovery tools to use<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the past, you have likely used cart abandonment emails to recover lost customers during the holidays. However, we all know that the email inbox is incredibly busy at this time of year, making it difficult to be seen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A multi-channel customer recovery strategy uses one or more of the following tools to maximize your chances of reaching lost customers and recovering them back to your website.\u00a0<\/span><\/p>\n<h4><strong>Browser push notifications<\/strong><\/h4>\n<p><i><span style=\"font-weight: 400;\">What they are: <\/span><\/i><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/abandon-cart-push-notifications-essential-ecommerce\/\"><span style=\"font-weight: 400;\">Abandoned cart push notifications<\/span><\/a><span style=\"font-weight: 400;\"> are timed, clickable messages delivered directly to a shopper\u2019s web browser. After a visitor abandons your website, the notifications flash up in the corner of their screen, delivering a short message and an easy way back to their cart.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" width=\"866\" height=\"309\" class=\"alignnone size-full wp-image-1283\" src=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/wp-content\/uploads\/Push_Notification_Example-03.png\" alt=\"abandoned cart push notifications\" srcset=\"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/Push_Notification_Example-03.png 866w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/Push_Notification_Example-03-300x107.png 300w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/Push_Notification_Example-03-768x274.png 768w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">What they\u2019re good at: <\/span><\/i><span style=\"font-weight: 400;\">Browser push notifications bypass the email inbox to appear directly on a shopper\u2019s computer screen &#8211; capturing attention and creating a sense of urgency. At the same time, your potential customer is sitting at their computer, ready to continue their journey.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Who they work best for: <\/span><\/i><span style=\"font-weight: 400;\">Abandonment push notifications are effective when sending time-limited discount offers to bargain hunters, and scarcity notifications to last-minute shoppers.\u00a0<\/span><\/p>\n<h4><strong>SMS messages<\/strong><\/h4>\n<p><i><span style=\"font-weight: 400;\">What they are: <\/span><\/i><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/abandon-cart-sms-text-messages\/\"><span style=\"font-weight: 400;\">Abandonment SMS messages<\/span><\/a><span style=\"font-weight: 400;\"> are text messages sent to the mobile phone of shoppers who left their purchase.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">What they\u2019re good at: <\/span><\/i><span style=\"font-weight: 400;\">SMS remarketing messages are perfect for reengaging shoppers away from the inbox to create a more personal relationship. They also utilize the power of m-commerce, allowing shoppers to continue their journey on your mobile website or app.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1495\" src=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/wp-content\/uploads\/CartStack-SMS-example-3.png\" alt=\"abandoned cart sms example\" width=\"300\" height=\"251\" srcset=\"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/CartStack-SMS-example-3.png 691w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/CartStack-SMS-example-3-300x251.png 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Who they work best for: <\/span><\/i><span style=\"font-weight: 400;\">Mobile phones are commonly used for product research, making SMS messages ideal for capturing early-bird shoppers\u2019 and planners\u2019 attention. The immediacy of text messages also makes them great for sending deals and discounts to bargain hunters.\u00a0<\/span><\/p>\n<h4><strong>Browse abandonment emails<\/strong><\/h4>\n<p><i><span style=\"font-weight: 400;\">What they are: <\/span><\/i><span style=\"font-weight: 400;\">Browse abandonment emails are recovery emails sent to customers who abandoned your website before adding anything to their shopping cart.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">What they\u2019re good at: <\/span><\/i><span style=\"font-weight: 400;\">When combined with the right tactics and messaging, browse abandonment emails are great for establishing a relationship with new visitors to build trust and support them through their purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Who they work best for: Because of their timing, browse abandonment emails are useful for providing early bird shoppers with buying guides, and assisting planners with personalized product recommendations based on their browsing history.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"774\" class=\"alignnone size-full wp-image-1280\" src=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/wp-content\/uploads\/Browse_Email_Design_Cartstack_browse_abandonment-01.png\" alt=\"browse abandonment coupon\" srcset=\"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/Browse_Email_Design_Cartstack_browse_abandonment-01.png 626w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/Browse_Email_Design_Cartstack_browse_abandonment-01-243x300.png 243w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<h4><strong>Cart abandonment emails<\/strong><\/h4>\n<p><i><span style=\"font-weight: 400;\">What they are: <\/span><\/i><span style=\"font-weight: 400;\">Cart abandonment emails are your standard emails sent to customers who added products to their carts but failed to make it through the checkout. However, by following the right tips, cart abandonment emails can gain more than just standard results.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">What they\u2019re good at: <\/span><\/i><span style=\"font-weight: 400;\">Cart abandonment emails work well at reminding shoppers about their cart, reengaging their interest, and encouraging them back to complete their purchase.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Who they work best for: <\/span><\/i><span style=\"font-weight: 400;\">Since cart abandonment emails use more direct tactics, they are often used to send deals and discounts to bargain hunters, and provide information on fast shipping and depleting stock levels to last-minute shoppers.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Decide which tactics to use when<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The tactics to use in your on-site and customer recovery campaigns depend on your customer personas and visitor recovery tools.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, certain tactics also lend themselves to specific points during the holiday season:<\/span><\/p>\n<h4><strong>September to October<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">The start of the holiday season is full of early birds and planners. Use this time to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Introduce yourself and develop brand engagement by sharing your story.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep customers engaged by reminding them about their visit.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Help with product discovery by sharing buying guides or offering personal one-to-one assistance.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Establish trust by detailing your returns policy or money-back guarantee.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">November<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Gift buying ramps up in November, allowing you to adopt slightly more <\/span><a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/3-principles-persuasion-how-to-apply-conversion\/\"><span style=\"font-weight: 400;\">persuasive ecommerce tactics<\/span><\/a><span style=\"font-weight: 400;\"> to retain and re-engage website visitors. Use November to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Assist shoppers by sending personalized product recommendations or more detailed information on the products they viewed.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generate a herd mentality by sharing social proof using reviews and ratings.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Begin building a sense of urgency by reminding customers how long they have left to order before Christmas.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Cyber weekend<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cyber weekend is all about grabbing a bargain. Use this weekend to entice customers with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Exclusive deals and discounts.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product scarcity and countdown offers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Help during a stressful weekend.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">December<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Christmas is nigh, so you can really pump up the persuasion in December, using:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Remaining stock levels and customer purchase activity to create urgency.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product recommendations to engage attention and increase basket sizes.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Limited window deals to incite loss aversion and encourage action.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Information on your fast shipping speeds to create reassurance.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">5. Build your campaigns<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, it\u2019s never too early to build and design your campaigns &#8211; especially in the lull before the mayhem.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use whatever time you have to work on your campaigns and put the above tools and tips into practice now. Even better, sign up for a <\/span><a href=\"https:\/\/www.cartstack.com\/sign-up\/\"><span style=\"font-weight: 400;\">free 14-day CartStack trial<\/span><\/a><span style=\"font-weight: 400;\"> to experiment with a full suite of customer recovery tools and perfect your campaigns in time for the big man in red.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy holidays!<\/span><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This holiday season will be record-breaking, with consumers pushing the boat out following a tough year. However, experts predict this Christmas shopping season to be unlike one ever before, with increased online spending, comparison shopping, and cart abandonment. Yes, the Christmas shopper has emerged from a challenging year with a newfound confidence in buying online, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,29,3],"tags":[60,59,53],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u2019is the Season to Remarket - Preparing Your Remarketing Campaign for the Holiday Boom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartstack.com\/blog\/tis-the-season-to-remarket-preparing-your-remarketing-campaign-for-the-holiday-boom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u2019is the Season to Remarket - Preparing Your Remarketing Campaign for the Holiday Boom\" \/>\n<meta property=\"og:description\" content=\"This holiday season will be record-breaking, with consumers pushing the boat out following a tough year. However, experts predict this Christmas shopping season to be unlike one ever before, with increased online spending, comparison shopping, and cart abandonment. 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