{"id":1856,"date":"2021-02-01T06:55:00","date_gmt":"2021-02-01T06:55:00","guid":{"rendered":"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/?p=1856"},"modified":"2021-05-03T16:23:12","modified_gmt":"2021-05-03T16:23:12","slug":"6-ways-to-make-sure-your-website-can-compete-with-big-marketplaces","status":"publish","type":"post","link":"https:\/\/www.cartstack.com\/blog\/6-ways-to-make-sure-your-website-can-compete-with-big-marketplaces\/","title":{"rendered":"6 Ways to Make Sure Your Website Can Compete with Big Marketplaces"},"content":{"rendered":"\n

Everyone knows Amazon is big, but let’s put it into some perspective. Amazon employs<\/a> the same number of people as Cyprus\u2019 entire population and more than half of all shoppers<\/a> start their product search on Amazon.<\/p>\n\n\n\n

In the face of such a behemoth, competing with the big marketplaces can feel almost impossible. Luckily, it isn\u2019t.<\/p>\n\n\n\n

Forty percent of US Internet users<\/a> expect to shop D2C for 40 to 100% of their purchases for the next five years. You have an audience willing and wanting to buy directly from you, but you need a website that\u2019s worth buying directly from.<\/p>\n\n\n\n

In this article, we\u2019ll go over a few ways to make sure your D2C website can compete with big marketplaces in 2021.<\/p>\n\n\n\n

Why compete with big marketplaces?<\/h2>\n\n\n\n

Direct sales are the holy grail of eCommerce \u2014 you keep more of your profits without marketplace fees<\/a>, have a direct line to your audience, and control your shopping experience.<\/p>\n\n\n\n

1) Extend your reach<\/h3>\n\n\n\n

When you have a D2C channel, you\u2019ll be able to extend your reach beyond just one marketplace. A website allows you to sell to consumers who don\u2019t shop on certain marketplaces, don\u2019t have accounts, or don\u2019t have access.<\/p>\n\n\n\n

2) Personalize your buyer experience<\/h3>\n\n\n\n

You get complete control over the customer journey and experience with your own D2C website. Whereas marketplaces might display competitor listings beside yours, you can feature your brands exclusively.<\/p>\n\n\n\n

You can also tailor the shopping experience of your website to your shoppers. Strategically display pop-ups based on exit intent or the product they\u2019re viewing, customize your abandoned cart emails, and more.<\/p>\n\n\n\n

3) Improve customer retention<\/h3>\n\n\n\n

Since you own the customer relationship, you can drive loyalty and retargeting programs for repeat purchases.<\/p>\n\n\n\n

You\u2019ll be able to send emails to announce new product releases, segment email lists based on your buyers\u2019 interests, offer subscription plans, and reach out when it\u2019s time to re-order or re-stock.<\/p>\n\n\n\n

4) Master your branding<\/h3>\n\n\n\n

You\u2019ll be able to establish a better brand on your own website by creating unique experiences and infusing brand touchpoints across every webpage. Incorporate offers, policies, and pricing based on your unique channel, instead of conforming to marketplace restrictions. <\/p>\n\n\n\n

5) Customize your marketing and remarketing<\/h3>\n\n\n\n

On your own website, you can choose when to offer sales, free shipping, or fast delivery. You also get direct access to customers who abandoned their carts, which can help you set up remarketing campaigns and recover sales while gaining insights into cart abandonment. <\/p>\n\n\n\n

How your eCommerce website can compete with big marketplaces<\/h2>\n\n\n\n

Your eCommerce marketing budget may be a drop of water compared to the vast ocean of Amazon, eBay, or Walmart.com, doesn\u2019t mean you can\u2019t compete with big marketplaces. <\/p>\n\n\n\n

Our top six tips for optimizing your eCommerce website<\/a> to drive direct sales are all focused on giving your shoppers a better buyer experience.<\/p>\n\n\n\n

1. Offer a personalized customer experience<\/h3>\n\n\n\n

Nearly half of shoppers<\/a> spend more with brands that personalize the customer experience \u2014 something difficult for online marketplaces to achieve, given the number of customers and sellers they have. <\/p>\n\n\n\n

A personalized customer journey makes customers feel special, wanted, and appreciated to drive direct sales. Create this on your website with…<\/p>\n\n\n\n