{"id":186,"date":"2015-06-05T15:23:41","date_gmt":"2015-06-05T15:23:41","guid":{"rendered":"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/?p=186"},"modified":"2020-11-11T19:11:34","modified_gmt":"2020-11-11T19:11:34","slug":"forbes-small-businesses-lagging-ecommerce","status":"publish","type":"post","link":"https:\/\/www.cartstack.com\/blog\/forbes-small-businesses-lagging-ecommerce\/","title":{"rendered":"Forbes: Small Businesses Lagging in Ecommerce"},"content":{"rendered":"<p>Forbes highlighted a <a href=\"https:\/\/www.forbes.com\/sites\/tomgroenfeldt\/2014\/06\/04\/small-businesses-lag-in-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">recent study conducted by MasterCard&#8217;s Global Insight&#8217;s group<\/a> that reinforced an unsurprising fact: small businesses are lagging behind when it comes to ecommerce.<\/p>\n<p>The article correctly identifies this as a major competitive issue, pointing out that &#8212; for instance &#8212; young consumers are more likely to purchase a pizza from Domino&#8217;s over a small local chain, not because of the quality but because they can enter and track the order online.<\/p>\n<p>From the Forbes writeup:<\/p>\n<blockquote><p>Without better technology, smaller business risk falling further behind because they can\u2019t develop the targeted loyalty offers that large, vertically integrated retailers and restaurants can develop through the information they collect.<\/p>\n<p>\u201cWhere they are missing the bus is marketing and targeting \u2014 the loyalty end of things,\u201d Iacobuzio said. Technology vendors are also missing an opportunity because small and medium size businesses rule the world, or at last rule the numbers of businesses, if not the numbers in revenue.<\/p>\n<p>The barrier to adoption is resources, or lack of them. A small family-run business probably can\u2019t spare a person to find, install and run technology to capture customer information and develop targeted marketing. To be useful, any technology solution would have to be inexpensive and very easy to install and understand. That combination doesn\u2019t necessarily suggest a lucrative market for technology vendors.<\/p><\/blockquote>\n<p>The key, of course, is to find affordable and effective ecommerce services that pay for themselves. Those certainly exist, and small to medium sized businesses that aren&#8217;t actively seeking and utilizing those platforms are putting themselves at a potentially crippling disadvantage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent study highlight by Forbes shows that small to medium sized businesses are trailing larger competitors when it comes to ecommerce. Click to learn more details.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Forbes: Small Businesses Lagging in Ecommerce<\/title>\n<meta name=\"description\" content=\"A recent study highlight by Forbes shows that small businesses and medium sized businesses are trailing larger competitors when it comes to ecommerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartstack.com\/blog\/forbes-small-businesses-lagging-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forbes: 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