But is it?<\/p>\n\n\n\n
Email, SMS, and push notification opt-in rates are notoriously low. In a world where cybercrime is rife and unsolicited marketing emails are plentiful – the want to share personal information is decreasing. <\/p>\n\n\n\n
However, this doesn\u2019t mean you can\u2019t grow your email, SMS, and web push notification opt-in rates and use this information in your remarketing campaign and visitor retention tools<\/a>. In fact, with the right tactics, it means your subscription rates can rocket alongside your conversion rates – and we\u2019re about to tell you how. <\/p>\n\n\n\n Before growing your email, SMS, and web push notification subscribers, it\u2019s good to know the reasons behind low opt-in rates. <\/p>\n\n\n\n From our experience, there are three primary reasons eCommerce stores struggle to get customer contact information to use in a remarketing campaign<\/a>:<\/p>\n\n\n\n The most obvious barrier to getting a customer\u2019s email address or telephone number is not asking for it. <\/p>\n\n\n\n Too many sellers wait until the checkout form before asking a website visitor to enter their contact details. And when 90% of website visitors don\u2019t make it to the checkout<\/a>, you\u2019re missing out on a lot of potential opt-ins. <\/p>\n\n\n\n We\u2019ve touched upon this briefly, but another barrier to securing contact details is that customers are becoming increasingly cautious about sharing personal information online. Especially with a business they haven\u2019t bought from or heard of before. <\/p>\n\n\n\n You could sell their details, bombard them with marketing emails, steal their information, or worse. It\u2019s understandably risky to share contact information, which is why many customers don\u2019t. <\/p>\n\n\n\n You wouldn\u2019t give your email address to someone running up to you in the street shouting, \u201cHey, can I have your email address?\u201d It\u2019s the same online. <\/p>\n\n\n\n Some sellers ask for a customer\u2019s contact information without giving them a reason to share, what is, pretty personal stuff. <\/p>\n\n\n\n However, in the right circumstances, customers are willing to share their email address, enter their telephone number, and opt-in to mobile and web push notifications. It\u2019s up to you to create those circumstances. <\/p>\n\n\n\n So, in true CartStack style, we\u2019re going to teach you the best methods for growing your email, SMS, and push notification opt-in rates so you can fuel your customer recovery remarketing campaigns with the information vital for success. <\/p>\n\n\n\n Every customer clicking onto your website has a different bar that needs meeting before sharing their personal information. Some will be ready right off the bat, and others won\u2019t be ready until the checkout page. <\/p>\n\n\n\n Cater to every visitor\u2019s preference by adding a permanent sign-up box to your website\u2019s header or footer, allowing customers to opt-in when they feel comfortable doing so – just as Yellow Leaf Hammocks<\/a> have done:<\/p>\n\n\n\n While gated content (content that requires an email address or telephone number to unlock) is risky, there are specific actions that customers expect to enter their contact information for. <\/p>\n\n\n\n In particular, it\u2019s standard practice to enter a name, email address, and telephone number for:<\/p>\n\n\n\n Take advantage by making contact information a precursor to completing these actions on your website. <\/p>\n\n\n\n Customers need to trust your brand before they trust you with their personal information. There are a couple of quick ways to boost your moral standing:<\/p>\n\n\n\n First, always include a link to your privacy policy and opt-out procedure under any opt-in box. This tells customers exactly how you safeguard and use their personal information, and reassures them it\u2019s easy to unsubscribe in the future. <\/p>\n\n\n\n Second, consider the timing of your opt-in message. Asking customers to subscribe to your email list the second they click onto your website gives them zero time to establish your trustworthiness. They\u2019ll likely click \u201cno.\u201d Allow them time to familiarize themselves and build an initial connection before jumping the gun. <\/p>\n\n\n\n Nothing comes for free – or so the famous saying goes. This means you must incentivize customers to opt-in to your push, SMS, or email notifications. <\/p>\n\n\n\n Popular and effective ways to incentivize subscriptions include:<\/p>\n\n\n\n Peppering your checkout flow with numerous opportunities to subscribe to your communications gives you more chances of securing contact information. <\/p>\n\n\n\n Ways to achieve this include:<\/p>\n\n\n\n Using delayed on-site offers to encourage subscriptions part-way through the customer journey. <\/p>\n\n\n\n Allowing customers to manually opt-in to your web push notifications<\/a> if they inadvertently dismissed the original opt-in message. <\/p>\n\n\n\n Relevant reading: <\/strong>12 Examples of High-Converting Abandoned Push Notifications<\/strong><\/a><\/p>\n\n\n\n Taking one last shot at obtaining contact information using an exit intent <\/a>offer as a visitor\u2019s cursor heads towards the browse exit button, and you begin your remarketing campaign. <\/p>\n\n\n\n If you\u2019re using CartStack as your customer recovery tool of choice, you have access to a neat little tool that captures email addresses, phone numbers, and other contact data as it\u2019s typed on any page. This means you don\u2019t have to wait until someone submits the checkout form before recording their contact information. It also means you shouldn\u2019t. <\/p>\n\n\n\n Add required contact information to the top of your checkout form to ensure you record this information before a customer abandons the checkout – which they commonly do. <\/p>\n\n\n\n A great tip we give CartStack customers is to sell your opt-in. What does this mean?<\/p>\n\n\n\n Well, in the same way you optimize product pages to secure a conversion, optimize your opt-in landing pages and pop-ups to secure contact information. This includes using:<\/p>\n\n\n\n You want to spread out your attempts to gather subscribers by targeting customers depending on their familiarity with your brand and stage in the customer journey.<\/p>\n\n\n\n Think about it – asking a visitor just clicking onto your website for their email address, telephone number, Facebook profile, and daily movements isn\u2019t going to win many subscribers. <\/p>\n\n\n\n Start softly with a push notification opt in at the awareness stage – push notifications are less threatening to shoppers and requires zero information, making new shoppers more likely to subscribe. Then, as more trust is built and the customer moves into the consideration stage, begin gently pushing for more in-depth contact information, such as an email address or telephone number. Further resource: <\/strong>Recovering Lost SMS Sales with Abandoned Cart Text Messages<\/strong><\/a> <\/strong><\/p>\n\n\n\n While out of stock products are a nightmare for you (and your customers), they\u2019re also an excellent opportunity to gain email, SMS, and web push notification subscribers. <\/p>\n\n\n\nThe Reasons Behind Low Email, SMS, & Push Subscribers<\/h2>\n\n\n\n
1. You\u2019re not asking for contact information<\/h3>\n\n\n\n
2. Customers don\u2019t want to share contact information<\/h3>\n\n\n\n
3. You\u2019re not giving customers a reason to share their information<\/h3>\n\n\n\n
10 Tips For Growing Your Email, SMS, and Web Push Notification Opt-in Rates<\/h2>\n\n\n\n
1. Add a sign-up box to your header or footer<\/h3>\n\n\n\n
2. Make contact information a precursor to certain actions<\/h3>\n\n\n\n
3. Establish trust with policies and timing<\/h3>\n\n\n\n
4. Incentivize opting-in<\/h3>\n\n\n\n
5. Create multiple opt-in opportunities throughout the customer journey<\/h3>\n\n\n\n
Delayed on-site offers<\/h4>\n\n\n\n
Manual web push notification sign-up<\/h4>\n\n\n\n
Exit intent offers<\/h4>\n\n\n\n
6. Add contact fields to the top of your checkout form<\/h3>\n\n\n\n
7. Optimize your subscription landing page and pop-ups<\/h3>\n\n\n\n
8. Sprinkle multi-channel touch points throughout your visitor\u2019s journey<\/h3>\n\n\n\n
<\/p>\n\n\n\n9. Use a back in stock notification<\/h3>\n\n\n\n
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