That\u2019s a bit of a stark headline, isn\u2019t it? But it\u2019s true. There are some assumptions, myths, and lies circulating about abandoned cart SMS remarketing in the ecommerce world. <\/p>\n\n\n\n
And, other than being wholly untrue, they\u2019re also preventing you from recovering the most amount of conversions possible from your existing website traffic. <\/p>\n\n\n\n
Well, as experts in abandoned cart recovery and SMS marketing campaigns, we thought we\u2019d spend a little time addressing these lies, explaining the truth, and helping you optimize your abandoned cart SMS remarketing campaign for success, rather than failure. <\/p>\n\n\n\n
If your customer recovery strategy focuses solely on abandoned cart emails, then you might want to read this section first. <\/p>\n\n\n\n
Abandoned cart SMS remarketing is the sending of SMS text messages directly to the cell phone of anyone leaving your website before completing their purchase. You can do this manually or automatically, using automated text message software<\/a>, such as CartStack. <\/p>\n\n\n\n The abandoned cart SMS remarketing workflow is easy, repeatable, and effective – looking a little something like this:<\/p>\n\n\n\n Further reading: <\/strong>Recovering Lost Ecommerce Sales with Abandoned Cart SMS Text Messages<\/strong><\/a><\/p>\n\n\n\n Good question. An abandoned cart SMS marketing campaign is a great way to complement your existing email campaigns, not replace them. <\/p>\n\n\n\n Why? <\/p>\n\n\n\n Over half of carts are abandoned on mobile phones, but that also means nearly half aren\u2019t. The more channels you use when recovering customers, the more chance you will reach them on a channel they want to re-engage on. In other words, a multi-channel approach to customer recovery<\/a> is always best. <\/p>\n\n\n\n You\u2019ve likely heard myths, read tales, and made assumptions about SMS and its ability to recover and convert your abandoners. And we\u2019re not blaming you either – there are a lot of lies about abandoned cart SMS remarketing that are enough to scare even the bravest of sellers off. <\/p>\n\n\n\n But what we will do is tackle the most common misconceptions one-by-one to give you an open and honest understanding of SMS remarketing and whether it can help your ecommerce business. <\/p>\n\n\n\n The length of one SMS message is 160 characters. Some people believe this isn\u2019t long enough to remind, re-engage, and remarket to customers successfully. <\/p>\n\n\n\n In reality, the short character length makes SMS remarketing messages ideal for converting customers. Instead of being too short to convert, a text message is:<\/p>\n\n\n\n Customers know an SMS won\u2019t take long to read, which is why 90%<\/a> are opened within three minutes of receipt. This gives your SMS remarketing message a higher chance of being read and, therefore, acted upon. <\/p>\n\n\n\n An image says a thousand words, and the simple flash of your name on a person\u2019s cell phone is enough to remind them about their visit to your website and start rekindling the desires they felt when adding products to their cart. <\/p>\n\n\n\n The short character restriction limits you to your most impactful customer recovery tactics – helping you get to the point quickly and create feelings of urgency that drive shopper behavior. <\/p>\n\n\n\n There\u2019s a common misconception that SMS messages are more likely to be considered spam and left unread. <\/p>\n\n\n\n Unlike the email inbox, the SMS inbox doesn\u2019t have a spam filter, which means you\u2019re more likely to see a spam SMS than you are a spam email. However, this doesn\u2019t mean customers automatically classify your abandoned cart text message as spam.<\/p>\n\n\n\n Instead, it means you need to avoid being labeled as junk mail by:<\/p>\n\n\n\n Bonus tip: send SMS messages from your company name by registering it against your cell number, allowing customers to identify you immediately. <\/strong><\/p>\n\n\n\n 96%<\/a> of American adults own a cell phone, and 80%<\/a> of cell phone users prefer businesses to use text messages. And, let\u2019s not forget that mobile commerce accounts for 70%<\/a> of all retail sales. <\/p>\n\n\n\n In HubSpot\u2019s \u201cNot Another State of Marketing Report 2020<\/a>,\u201d less than 1% of companies reported using SMS as a marketing tool. <\/p>\n\n\n\n This is exciting news for your customer recovery campaign. If your competitors aren\u2019t using SMS, then you have a better chance of reaching your customers and standing out in the SMS inbox. <\/p>\n\n\n\n A similar mistruth is that only millennials use their cell phones. We don\u2019t deny that millennials love their cell phones, but it\u2019s simply not true that all other generations communicate by email or carrier pigeon. <\/p>\n\n\n\n According to Statista<\/a>, the most prominent smartphone users are aged between 18-29. This age group spans two generations: Millennials and Gen Z. However, usage is still high across Boomers and Gen X, with 79% and 53% owning a smartphone, respectively. And these figures don\u2019t include the people owning a non-smartphone – i.e., the device made for texting. <\/p>\n\n\n\n Even if this were true, so what? Millennials are customers who need re-engaging too. If they\u2019re addicted to their cell phone, then abandoned cart text messages are the perfect way to re-engage them. <\/p>\n\n\n\n It\u2019s fair to say most people use their laptops for work and their cell phone for play. It\u2019s much easier creating a powerful presentation with a keyboard and mouse, and liking your mum\u2019s latest cat video with a tap of your finger. <\/p>\n\n\n\n That doesn\u2019t mean abandoned cart text messages are only for B2C. <\/p>\n\n\n\nHow Does Abandoned Cart SMS Remarketing Work?<\/h3>\n\n\n\n
Wait, Are Abandoned Cart SMS Text Messages the New Abandoned Cart Emails?<\/h3>\n\n\n\n
8 Lies about Abandoned Cart SMS Remarketing Debunked<\/h2>\n\n\n\n
1. Text Messages Are Too Short to Convert Customers<\/h3>\n\n\n\n
Quick to read<\/h4>\n\n\n\n
A reminder in itself<\/h4>\n\n\n\n
Impactful<\/h4>\n\n\n\n
2. Customers Think SMS Messages Are Spammy<\/h3>\n\n\n\n
3. I’m Too Late to the SMS Party<\/h3>\n\n\n\n
4. Only Millennials Use Their Cell Phone to Shop<\/h3>\n\n\n\n
5. Abandoned Cart SMS is Only for B2C<\/h3>\n\n\n\n