{"id":2011,"date":"2021-12-10T08:12:00","date_gmt":"2021-12-10T08:12:00","guid":{"rendered":"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/?p=2011"},"modified":"2022-03-07T18:16:22","modified_gmt":"2022-03-07T18:16:22","slug":"what-are-abandoned-cart-emails","status":"publish","type":"post","link":"https:\/\/www.cartstack.com\/blog\/what-are-abandoned-cart-emails\/","title":{"rendered":"What Are Abandoned Cart Emails? The Ultimate Guide For 2022"},"content":{"rendered":"\n<p>As an entrepreneur, you\u2019ve worked incredibly hard to attract customers to your site. You\u2019ve invested in countless marketing techniques that include search engine optimization, advertising, social media campaigns, you name it. But what if there\u2019s one method that is often overlooked that\u2019s guaranteed to <a href=\"https:\/\/www.youtube.com\/watch?v=fWNivDKtKS8\">boost your sales by up to 20%<\/a>. The answer? Abandoned cart emails.<\/p>\n\n\n\n<p>You\u2019ve probably noticed these vanishing shoppers and thought they were lost causes. Well, you\u2019re not alone. According to a 12-month study, more than 81% of abandoned carts were completely ignored by business owners. This resulted in over <a href=\"https:\/\/www.smartinsights.com\/ecommerce\/ecommerce-strategy\/81-online-abandonment-totally-ignored-leaving-3-5-trillion-missed-opportunities\/\">$2 billion of lost revenue<\/a>.<\/p>\n\n\n\n<p>Pair this with the <a href=\"https:\/\/www.digitalcommerce360.com\/article\/coronavirus-impact-online-retail\/\">39% increase in sales for eCommerce stores<\/a> due to the COVID-19 pandemic, there is no better time and opportunity to amp up your recovery email game than today.<\/p>\n\n\n\n<p>But, it is not as simple as it sounds. Gone are the days when saying \u201cBuy now!\u201d was considered effective. Throw an aggressive marketing email to your leads and they\u2019ll quickly ignore, delete, or opt-out of your messages. If you want to dominate the recovery email game, subtlety is the way to go.<\/p>\n\n\n\n<p>In this blog post, we will teach you exactly how you can implement this in your campaigns. Moreover, not only will we provide an abandoned cart email\u2019s definition, but you\u2019ll also learn the anatomy of what its truly \u2018effective\u2019 counterpart looks like.<\/p>\n\n\n\n<p>At CartStack we\u2019ve sent over 50 million recovery emails. And so if you\u2019re searching for the best 2022 guide in this subject, you\u2019ve come to the right place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Abandoned Carts vs. Abandoned Checkouts: Why The Difference Matters<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/cptjw1YNN-NZsw_iEris7qb5ydrOjsH-ol9zJZ5JBQxWMPabAI-czeC-Q00xbnpJGy-BRompky5InPzADbw__G9HFYKewonPzjf8iIYm6b5Ev11tzV9oVkUe_2XvKfN7MCq3hGUM\" alt=\"abandoned cart vs abandoned checkout\"\/><\/figure>\n\n\n\n<p>Simply put, abandoned cart emails are follow-up messages sent to consumers who placed items in their carts without completing the purchase.<\/p>\n\n\n\n<p>There\u2019s a strong probability that the platform you\u2019re currently using already has a version of this set up for you.<\/p>\n\n\n\n<p>An example would be BigCommerce. The image above shows how they have customizable and automatic recovery emails readily available for their customers. At first glance, you\u2019d think that this is such an awesome feature to have. In some way, it is, considering the fact that it&#8217;s built-in and therefore its navigation is completely hassle-free.<\/p>\n\n\n\n<p>But, here\u2019s the catch.<\/p>\n\n\n\n<p>A vast majority of these services are only triggered with <a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/infographic-6-busted-myths-abandoned-cart-emails\/\">abandoned checkouts<\/a>, not abandoned carts.<\/p>\n\n\n\n<p>The difference between these two may be small but it\u2019s highly critical.<\/p>\n\n\n\n<p>Abandoned checkouts occur when a lead has entered all the necessary information but bails out in the last step of the purchasing process.<\/p>\n\n\n\n<p>Think about it.<\/p>\n\n\n\n<p>Based on your personal experience, you\u2019ve probably added items to your cart so you can refer to them later when you\u2019re ready to make the purchase. You didn\u2019t necessarily fill in your details just yet.<\/p>\n\n\n\n<p>Imagine the number of leads you\u2019re missing out on because the tool you\u2019re using only recovers abandoned checkouts. It\u2019s massive!<\/p>\n\n\n\n<p>At CartStack, email addresses are captured and tracked no matter where your potential buyers are on your website. They don\u2019t need to click on the Submit button to receive follow-up emails.<\/p>\n\n\n\n<p>Not only that but we now have the <a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/new-feature-capture-abandoned-cart-emails-exit-intent-popups\/\">long-anticipated exit intent <\/a>pop-ups. This feature allows you to do the following:<\/p>\n\n\n\n<ul><li>Get 20% more email signups<\/li><li>Capture up to 80% more abandoned cart emails<\/li><li>Increase overall sales and conversion by up to 10%<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Indispensable Elements of a Successful Abandoned Cart Email<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/ZcFfNOWFc37po2RbY5DgqvxlLCpCA-bfMVMzvpiKFSjfR2QSHABstt0nE4gBpVEpgfW5NIe-zGwEhBMPhelnTCPhMVI3rwvczh_eZTTJ0NIjtuEefSKhGfOIg8YepHzquuwJwktq\" alt=\"Indispensable Elements of a Successful Abandoned Cart Email\n\" title=\"Indispensable Elements of a Successful Abandoned Cart Email\"\/><\/figure>\n\n\n\n<p>Because the majority of cart recovery tools only cover abandoned checkouts, it\u2019s easy to see why they only have a success rate of 10% or less.<\/p>\n\n\n\n<p>But, that\u2019s not the only reason why their emails aren\u2019t effective. Chances are they are using outdated techniques that have a negative impact on their conversion.<\/p>\n\n\n\n<p>At CartStack, we have a 50% open rate with our abandoned carts emails. We\u2019ve analyzed the important aspects that make recovery emails clickable and highly converting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#1 Personalization<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/MiTB1fevNKAmVordbfuvW4tpAzJv8u7ofq_9fj0XPNEIWEzVl8hL2vtW2GenQ7my8Wh337N_XhoeE_2TYaarhqti7XjNv_TlmWNJ_NrY8m6U4pNI0iZ0pi0GusK-eb3Gj1VOOE0J\" alt=\"Personalization\" title=\"Personalization\"\/><\/figure>\n\n\n\n<p>Did you know that eCommerce emails have the highest click-to-open rate in the industry? According to a <a href=\"https:\/\/www.statista.com\/statistics\/942725\/e-mail-marketing-click-to-open-rates-world\/\">2020 study<\/a>, it even bested sports and finance emails.<\/p>\n\n\n\n<p>This can be surprising considering that most of us don\u2019t even like to open marketing emails. But, entrepreneurs are getting better at crafting interesting and attention-grabbing messages.<\/p>\n\n\n\n<p>One of the top tricks up their sleeves is email personalization. Recent data shows <a href=\"https:\/\/www.statista.com\/statistics\/451788\/digital-marketing-channels-with-personalized-communication\/\">78% of marketers<\/a> utilize this technique.<\/p>\n\n\n\n<p>And, for good reason. Analysis of more than 7 billion emails showed that if you personalize your subject line alone, you\u2019ll skyrocket your <a href=\"https:\/\/www.marketingdive.com\/news\/study-personalized-email-subject-lines-increase-open-rates-by-50\/504714\/\">clickthrough rate by 58% and open rate by 50%<\/a>. There are other areas that optimize recovery emails should you customize them. They are the following:<\/p>\n\n\n\n<ul><li><strong>Include the name of your subscribers<\/strong>: This one may seem too simple to work. But according to the same study, emails that contain the recipient\u2019s name in the subject line have an increased open rate of 21.2%.<\/li><li><strong>Show them the items left in the cart<\/strong>: Jog your customers\u2019 memories by showing them the products that they\u2019ve left in their shopping carts. After all, they chose your items for a special reason, and seeing it again can reignite their interest.<\/li><li><strong>Customize the message based on their interests<\/strong>: Not only should you mention your subscribers\u2019 names and display abandoned items, but you must also personalize the message <a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/3-tips-for-personalizing-your-abandoned-cart-reminder-emails\/\">according to their unique interests<\/a>. A good way to implement this is by changing the banner images and the texts to suit the specific products or services that the recipient has left in their cart.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">#2 \u2018Support\u2019 tone<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/vxtMABnjMlUfE8uGtnlHlv3eZF6lu2I7K0QsqD2p-9o7VtyMnnyfCVE9sMKo-oyHxIt8otU3AF2lVrqd8XsDc1aTc2vxL8t9Wq88N1FbdueAELxUeCaPA39T5_RuHXdcY8La2u_m\" alt=\"\u2018Support\u2019 tone\" title=\"\u2018Support\u2019 tone\"\/><\/figure>\n\n\n\n<p>Earlier in this post, we stated that emails that are too salesy should be avoided at all costs. In this section, here\u2019s what we recommend that you utilize in its place: the support tone.<\/p>\n\n\n\n<p>In a previous article, we stressed that this tactic is <a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/abandoned-cart-email-subject-lines\/\">one of our most favorite<\/a> because of its effectiveness. The reason behind its efficacy is how this type of messaging presents your emails as a form of service or customer assistance.<\/p>\n\n\n\n<p>You can ask your shoppers if they need help or have questions about your products. You should also display your contact details such as telephone number, email address, or live chat link so they can easily get in touch with you.<\/p>\n\n\n\n<p>This is a great approach to abandoned cart emails because it doesn\u2019t assume the negative and even provides a bridge to communicate with buyers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#3 Correct Timing<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/osBZLLBjP2L5PKuTU96Lki08zEYhPLEnLhHzIVVFvW-7imq8Gk9U5P6PzsZQIhjDOw6jwBnIS6v4KHbeqmvnldnMbzpHeMg45ScymkHHbN_PV9UhN1e-Rb77E15yXsHtC9AIN4jH\" alt=\"Correct abandoned cart email timing\" title=\"Correct timing\"\/><\/figure>\n\n\n\n<p>Sending recovery emails isn\u2019t a one-time thing, nor is it something that you should wait too long to accomplish.<\/p>\n\n\n\n<p>As a matter of fact, those who fall behind by 24 hours <a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/making-abandoned-cart-ecommerce-emails-work\/\">miss 50% of conversion<\/a>. It is absolutely crucial that you follow up on your customers straight away before they eventually buy from the competition.<\/p>\n\n\n\n<p>Some platforms recommend waiting at least an hour before dispatching the first batch. But, we at CartStack, strongly suggest that you do so in 20-30 minutes since urgency is key in this type of email.<\/p>\n\n\n\n<p>The second one should typically be sent after a day and the last should be at least 2-3 days after.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#4 Catchy Subject Lines<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/K_HCZMMi8g4mU-9tTodt0HfFUUDorDjGTS-kweAZOfP3ITOugYWC3T5Iq5rNasITx2WFkx82ciukOVyDkzPSpRYwbg1B6cCn3SCD7OWc46QsKM6Sb3qbDxFycoRUSmSYnjMkVIzv\" alt=\"catchy abandoned cart subject line\"\/><\/figure>\n\n\n\n<p>Subject lines are the most important part of your email because this is the first thing that your subscribers see. In fact, statistics show that <a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\">47% of recipients<\/a> decide to open emails depending on the subject line alone.<\/p>\n\n\n\n<p>The same source also points out that adding the word \u201cfree\u201d boosts its open rate by 10% while creating a sense of exclusivity and urgency increases clicks by 22%.<\/p>\n\n\n\n<p>That\u2019s why you should never put a bland subject line to your abandoned cart emails. By doing so, you\u2019ll waste your precious time and hard work spent on making your email\u2019s content and design.<\/p>\n\n\n\n<p>When it comes to the best subject lines, we\u2019ve come up with <a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/abandoned-cart-email-subject-lines\/\">17+ of the finest ones<\/a> you can use for your campaign.<\/p>\n\n\n\n<p>To give you a preview, here are some examples from the article above.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2018Did Something Go Wrong\u2019 Subject Line<\/h4>\n\n\n\n<ul><li>Oops, did something go wrong with your order?<\/li><li>Internet problems? Don\u2019t miss out on your cart!&nbsp;<\/li><li>Technical issue? Don\u2019t worry, your cart is waiting for you!&nbsp;<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Personalized Subject Line<\/h4>\n\n\n\n<ul><li>Haven\u2019t decided yet, {Name}?<\/li><li>{Name} Seems like you left your {Product} behind!<\/li><li>This is just for you, {Name}.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Customer Review Subject Line<\/h4>\n\n\n\n<ul><li>These reviews might help you decide what to do with your cart.<\/li><li>If you\u2019re undecided on your cart, have a look at what others say about us\u2026.<\/li><li>Still deciding? Check out some reviews and checkout!<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u2018Try Not To Laugh\u2019 Subject Line<\/h4>\n\n\n\n<ul><li>{Name}, your shopping cart has abandonment issues<\/li><li>Baby, come back<\/li><li>Did you forget about me?<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Special Offer Subject Line<\/h4>\n\n\n\n<ul><li>Still thinking it over? Maybe this will help\u2026&nbsp;<\/li><li>10% discounts for orders over $50. Hurry back now!&nbsp;<\/li><li>It\u2019s the holidays! Enjoy our free shipping discounts<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">#5 Visual Elements<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/yXT4kiEDnIfylsBB1S3UrLYHJ70lpxfnvrqnHR44FIIva8rUHbh3eF3e7Rb-wBVk482g9sBthYU5XmUdKWvholgSPkQpHVYhNelPbe0pe4FSGGz3LzKn6UOq_bpfj86WwjiWnd45\" alt=\"Visual Elements\" title=\"Visual Elements\"\/><\/figure>\n\n\n\n<p>Now that we\u2019ve tackled subject lines, let\u2019s proceed with the must-have content of your recovery abandoned carts emails. Although this part should be attention-grabbing, keep in mind that it\u2019s best to have a minimalistic design.<\/p>\n\n\n\n<ul><li><strong>Logo<\/strong>: This should be placed on the top portion of the body of your email. This way, your brand will be immediately recognized by the shopper.<\/li><li><strong>Contact Details<\/strong>: As we noted in the prior Support Tone section, placing your company\u2019s contact information is vital. These should be easy to spot to help reduce frustration should your customers need assistance or have further questions regarding their cart items. In addition to the usual contact information, you can also place links to your social media accounts.<\/li><li><strong>CTA Buttons<\/strong>: As a general rule, it\u2019s important that you don\u2019t overwhelm your recipients with way too many CTAs. One that says something along the lines of, \u201cGo to your cart now\u201d is enough.<\/li><li><strong>Images<\/strong>: In addition to the banner image &#8211; which should be altered depending on your subscribers\u2019 interests, you can also include the pictures of the items left in the cart.<\/li><li><strong>Unsubscribe Link<\/strong>: In accordance with the CCPA (we\u2019ll discuss this in more detail in the last section), you must always have a recognizable unsubscribe button in your emails.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">#Bonus: Irresistible Deals<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/iPd3f0Sg-GKy7oXpaFv1btU7CNXeuMXIxTtJ6Q4A1I2Q2nmyLqp6MZZc4TtrwLQ1TWQ1NrH4SFPDGCCl9cP8Cp-BCeN0BcS7RrIHJlFYJfdJzc62nER_THD91QhVFfoSS--tcdTn\" alt=\"Irresistible Deals\n\" title=\"Irresistible Deals\"\/><\/figure>\n\n\n\n<p>As we promised at the beginning of this article, this is the complete guide to successful abandoned cart emails.<\/p>\n\n\n\n<p>And so, in this section, we\u2019ll uncover the roots of cart abandonment and mention long-term strategies. This is just a preview though. If you want to learn more about this subject, check out our <a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/why-cart-abandonment-is-good-for-your-company\/\">comprehensive blog post<\/a> about it.<\/p>\n\n\n\n<p>More importantly, we\u2019ll also give you irresistible deals that are the best short-term solutions for your abandoned cart emails.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2018Good\u2019 and \u2018Bad\u2019 Abandoned Carts<\/h4>\n\n\n\n<p>Before we discuss the different offers you can give to your potential customers, let\u2019s first understand \u201cgood\u201d and \u201cbad\u201d abandoned carts. These are the ones that will convert with less effort.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/B-qpwmjwT9PDjLoyLMgv2tfS8jXVGKhSjr_scyp0kTxj7UpKHubhwbNVxqdB7Wq8CiVft8ToIrH6YDnKFU4o4vZtFq7HvWApB7T9g6V8jwLiY1s7VrA2HTuQvqQKJmNKyGTeNjyi\" alt=\"Waiting For The Right Time\" title=\"Waiting For The Right Time\"\/><\/figure>\n\n\n\n<ul><li><strong>Changed Their Minds<\/strong>: There are many reasons that people change their minds when they abandon their carts. They may have decided to not go through with the purchase because they aren\u2019t sure yet. This is still considered good because there\u2019s a chance that they can be persuaded to buy again.<\/li><li><strong>Waiting For The Right Time<\/strong>: One of the best cart abandoners are those that add items to their carts because they will complete the purchase when the timing is right. They could be waiting for their paychecks, an occasion, or deals to come up.<\/li><\/ul>\n\n\n\n<p>These two are the low-hanging fruits of abandoned cart emails. In fact, even if you don\u2019t contact these types of shoppers, there\u2019s a high probability that they\u2019ll return to their carts on their own. But, it wouldn\u2019t hurt on your part to give them gentle reminders of their items.<\/p>\n\n\n\n<p>So now, let\u2019s move forward to \u201cbad\u201d abandonment. To spice things up a bit, here\u2019s one reason that is beyond any short-term strategy for your recovery emails.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/6wLviwm5FRdtHMtiQ0MP57m0Q8A4nnlDnSsIunXqfQsTY4hAcLedGy1MSwx1Wl9rUWWfnEogscUWwKCou-jEHHuxUy9XLkCfoanWxdtvAF90I5JHrG57d3-DqN0VRXsxEaQgG8U6\" alt=\"Too Many \u2018Barriers of Entry\u2019\" title=\"Too Many \u2018Barriers of Entry\u2019\"\/><\/figure>\n\n\n\n<ul><li><strong>Too Many \u2018Barriers of Entry\u2019<\/strong>: Take a look at your website\u2019s design. Is it too complicated? Do you require too many forms to get filled out? The rule is that the more steps are required for a customer to buy a product, the less likely they\u2019ll finish it.<\/li><\/ul>\n\n\n\n<p>For this one, you\u2019ll need to get in touch with your developer or improve this yourself if you have the know-how.<\/p>\n\n\n\n<p>As for the last three, they\u2019re the ones that we can still salvage.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/2zCXd-V6BXnIbGyCojLduiYsUDVoHVoQFoF6FmV_KFXoDW3B_QSYRfMAeSWsPOXSnT20gaYksnx5dSz8BIn5JWtamYMOw9cJMSzv-oCqAq3WvKWARuWOabEqTpl5KvqheHKsRIOy\" alt=\"\"\/><\/figure>\n\n\n\n<ul><li><strong>Expensive Upfront Costs<\/strong>: Some of the most common fees that scare buyers away are pricey shipping fees and high sales tax. You might have to switch to a more affordable service in terms of fulfillment provider but this can have its downsides like lower quality and inconvenience on your part. After all, price isn\u2019t everything.<\/li><li><strong>Found Lower Price in Another Store<\/strong>: This one may seem like a goner but has the capacity to improve your store in the long run. Conduct market research and see if your prices are still reasonable compared to the competition. You can also highlight the value of your items.<\/li><li><strong>Slow Shipping Time<\/strong>: This is especially applicable for international buyers or those that are situated far from your store. There are also companies that use a \u201cpre-order\u201d method in order to instill excitement, lower financial risk, and see the demand for their items.<\/li><\/ul>\n\n\n\n<p>Remember that for the \u201cbad\u201d kind of abandonment, it will greatly benefit you to come up with long-term solutions. As for the more immediate ones, here are 5 irresistible deals that you can offer your shoppers:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/HBQH9wplSf7G1NBKlbNKjA9QCSMFIq7uvMGmxYgzHU5iiQfo6xV7FhhsCSO4ZVbwmCWAz3-O2YuOZtn3YYsQ-mbw8xWDHj0J43CQAdMoRpzvwtdOBts-1RdLL-FXmUoG_HyRXQ_i\" alt=\"Discounted Shipping\" title=\"Discounted Shipping\"\/><\/figure>\n\n\n\n<ul><li><strong>Discounted Shipping<\/strong>: This one is perfect for reasons number 1 and 3. You can offer a flat rate even free shipping to your customers. Moreover, you can give them the option to upgrade to faster delivery services.<\/li><li><strong>Coupon &#8211; Dollar Amount<\/strong>: This form of a coupon shows how much money a customer can save should they use it. No one says no to free money and reciprocity can just be the nudge they needed.&nbsp;<\/li><li><strong>Coupon &#8211; Percent Off<\/strong>: Similar to the former, this one actually lets the customer save more and therefore, can motivate them to purchase more products.<\/li><li><strong>Free Gift<\/strong>: This may appear to be an unwise proposition. But here\u2019s how you can leverage it to your advantage. You can include your branding in your gift, which leads to free advertising. Another thing you can do is give them a small accessory that compliments a bigger one.<\/li><li><strong>Access to Exclusive Content<\/strong>: Offer cart abandoners a consultation, exclusive eBooks,&nbsp; limited edition products, to gauge their attention.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to Make Your Abandoned Cart Emails CCPA-Compliant<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/kYrOpqIftlz2qmySs7sG6faxuVoVdz5lDmfSmChC-f89xrZ6iHgbm9pEzEDMsuqHVjppbkgT25_XP9D9XbmoLVP7PuhDpsprHADQspWzIJWoPUokff3DOfV9mYRaiDCIoGZ8bfuN\" alt=\"How to Make Your Abandoned Cart Emails CCPA-Compliant\" title=\"How to Make Your Abandoned Cart Emails CCPA-Compliant\"\/><\/figure>\n\n\n\n<p>The last topic we would like to cover is for the safety of your company should you have any client situated in California, USA.<\/p>\n\n\n\n<p>Last January 1, 2020, the California Consumer Privacy Act or CCPA legislation was implemented. This new data protection Act ensured that the residents of California had the following rights:<\/p>\n\n\n\n<ul><li>Access to stored personal information<\/li><li>Ability to obtain sold or bought individual data<\/li><li>Right to opt-out of the collection or sales of this info<\/li><li>Request for the permanent omission of their confidential details<\/li><\/ul>\n\n\n\n<p>Additionally, should a consumer ask for the record you have on them, you are required to comply with his or her request within 45 days.<\/p>\n\n\n\n<p>If you don\u2019t follow through with this, you can pay up to $7,500 per intentional violation, $2,500 per unintentional violation, or $570 per consumer per incident for illegally accessed data. Let\u2019s say your company has 100 buyers from California, you could pay fines up to $750,000.<\/p>\n\n\n\n<p>So, how can you ensure that your abandoned cart emails are following this Act? Any recorded data for your companies must strictly be:<\/p>\n\n\n\n<ul><li>Securely-held<\/li><li>Accurate collected<\/li><li>Readily available for deletion or access<\/li><li>Contains the unsubscribe link for your campaigns<\/li><\/ul>\n\n\n\n<p>The good news is that if you\u2019re using CartStack, there\u2019s no need to worry about CCPA. You can simply send us an email if your buyers need to delete or access their information. Our templates also include the unsubscribe link located at the bottom.<\/p>\n\n\n\n<p>If you want more info on how this Act affects your business, we\u2019ve crafted a comprehensive guide. Learn more about this through our <a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/need-to-know-ccpa-cart-abandonment-emails\/\">CCPA and Cart Abandonment Emails: What You Need to Know<\/a> article.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Here\u2019s the Bottom Line<\/h2>\n\n\n\n<p>It\u2019s time to stop ignoring abandoned carts and start converting them.<\/p>\n\n\n\n<p>This complete guide can lead the way.<\/p>\n\n\n\n<p>At CartStack, you can use our easy-to-navigate drag-and-drop abandoned cart email builder. It\u2019s perfect if you\u2019re the non-techie type. We also have the HTML option in case you already have a developer.<\/p>\n\n\n\n<p>You can try it out yourself by <a href=\"https:\/\/www.cartstack.com\/sign-up\/\">signing for our 14-day trial<\/a> that\u2019s absolutely free of charge. We guarantee that with this alone, you can recover up to $1k!<\/p>\n\n\n\n<p>Got any questions? Give us a call at 888-363-3647 or send us a quick email: support@cartstack.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an entrepreneur, you\u2019ve worked incredibly hard to attract customers to your site. You\u2019ve invested in countless marketing techniques that include search engine optimization, advertising, social media campaigns, you name it. But what if there\u2019s one method that is often overlooked that\u2019s guaranteed to boost your sales by up to 20%. The answer? Abandoned cart [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,3,1],"tags":[92],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Are Abandoned Cart Emails? 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