{"id":2014,"date":"2021-12-13T08:00:00","date_gmt":"2021-12-13T08:00:00","guid":{"rendered":"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/?p=2014"},"modified":"2022-03-07T18:15:20","modified_gmt":"2022-03-07T18:15:20","slug":"when-to-send-an-abandoned-cart-email","status":"publish","type":"post","link":"https:\/\/www.cartstack.com\/blog\/when-to-send-an-abandoned-cart-email\/","title":{"rendered":"When Should You Send An Abandoned Cart Email?"},"content":{"rendered":"\n

As an entrepreneur, you understand the power of perfect timing. You\u2019ve seen how effective it is to offer deals when customers are in a buying mood like holidays and paydays. For this reason, you\u2019d also want to figure out when should you send an abandoned cart email. If you wait too long, your customer might no longer be interested. If you do send them too soon, you\u2019re at risk of coming off as spammy.<\/p>\n\n\n\n

CartStack has sent over 50 million abandoned cart emails. We also have an astounding 50% average open rate compared to the industry standard of only 16%. We\u2019ve mastered the art of correct timing when it comes to recovery emails. And so, in this article, we\u2019ll share with you all the vital information you need regarding the scheduling of these campaigns.<\/p>\n\n\n\n

Why One Abandoned Cart Email Isn\u2019t Enough<\/h2>\n\n\n\n
\"Why<\/figure>\n\n\n\n

Before we begin discussing when you should send an abandoned cart email, let\u2019s first answer a related question, \u201cHow many emails should be sent?\u201d In total, there should be more or less three recovery emails sent to cart abandoners. It all boils down to the purpose of sending them. Let\u2019s go over them in detail in the next section.<\/p>\n\n\n\n

Timing and Templates for Abandoned Cart Emails<\/h2>\n\n\n\n

#1 The First Abandoned Cart Email<\/h3>\n\n\n\n
\"The<\/figure>\n\n\n\n

20-30 minutes is the optimal time to send your first recovery email.<\/p>\n\n\n\n

Sending one too soon means that your customers will receive unnecessary messages from you. Chances are they were already interested in buying your products and were simply taking their time to make sure that they have all the details correctly. If you send them an email during this time, it can backfire and discourage the purchase.<\/p>\n\n\n\n

According to one study done by Baymard<\/a>, 20% of users abandon their carts due to website errors. Another reason not to send a recovery email too early is that it can further aggravate the inconvenience that they\u2019re experiencing.<\/p>\n\n\n\n

On the other hand, if they receive your first abandoned cart email after one day, the moment it lands in their inbox, they probably have already ordered another product elsewhere.<\/p>\n\n\n\n

First Abandoned Cart Email Template<\/h3>\n\n\n\n

Your first recovery email should never be pushy. In our article about the myths of cart abandonment<\/a>, we discussed how a support tone is a more effective approach.<\/p>\n\n\n\n

We recommend that you use the subject line \u201cOops! Did Something Go Wrong With Your Order?<\/a>\u201d Among our tried-and-tested ones, this is our favorite. It doesn\u2019t accuse the shoppers of abandoning their carts and even provides customer assistance.<\/p>\n\n\n\n

It\u2019s also a great way of opening the line of communication to your potential buyers. This way if they have any questions, they can easily get in touch with you.<\/p>\n\n\n\n

Don\u2019t forget to include the image of the abandoned cart items, your contact information, logo, a clear CTA, and the unsubscribe link at the bottom.<\/p>\n\n\n\n

#2 Your Second Recovery Email<\/h3>\n\n\n\n
\"Your<\/figure>\n\n\n\n

As for the timing of the second email, you can send it  1-2 days after abandonment. Again, it\u2019s important not to be aggressive when crafting your emails.<\/p>\n\n\n\n

Remember that we live in the era of well-informed shoppers who prefer to do their research before committing to a purchase. Not only that but competition is stiff, especially during the pandemic<\/a>. These days, you\u2019re not only rivals with long-standing companies. You\u2019re also standing toe to toe with other brick and mortar businesses shifting to the digital space and aspiring entrepreneurs who recently came from the unemployment line.<\/p>\n\n\n\n

That\u2019s why it\u2019s important to be highly strategic and utilize your emails not just to ensure sales but to nurture your leads in the long run.<\/p>\n\n\n\n

Second Abandoned Cart Email Template<\/p>\n\n\n\n

The best template you can use for your second recovery email is the \u201cThanks For Visiting Our Company!\u201d template. It\u2019s so low-key that it doesn\u2019t even look like a marketing email. And that\u2019s exactly how it should be done!<\/p>\n\n\n\n

At first glance, it seems like a message of gratitude but it\u2019s so much more than that. It makes the customer feel important so they\u2019ll click on it, making it one of the best attention-grabbing abandoned cart emails.<\/p>\n\n\n\n

Just like the first one, don\u2019t forget to include other elements such as images of the products, CTA, banner image, and contact details. You can also take this time to show potential buyers other related items to their purchase.<\/p>\n\n\n\n

#3 The Last Abandoned Cart Email<\/h3>\n\n\n\n
\"The<\/figure>\n\n\n\n

As for the third and last recovery email, we strongly suggest that you send it 2-4 after the cart has been abandoned. Some shoppers aren\u2019t ready to make a purchase (ex: waiting for their salaries, needing it for a birthday or celebration, etc.). Slightly delaying your last reminder could be the thing that does the trick.<\/p>\n\n\n\n

Last Abandoned Cart Email Template<\/p>\n\n\n\n

As for the template, you have tons of options to choose from. We\u2019ve compiled a list of 50 top-tier template examples<\/a> that you can browse through. And if you need help in crafting catchy subject lines, you can also check out the following articles:<\/p>\n\n\n\n