{"id":2484,"date":"2025-02-11T17:34:09","date_gmt":"2025-02-11T17:34:09","guid":{"rendered":"https:\/\/www.cartstack.com\/blog\/?p=2484"},"modified":"2025-02-18T19:55:41","modified_gmt":"2025-02-18T19:55:41","slug":"retain-hotels-increase-direct-bookings","status":"publish","type":"post","link":"https:\/\/www.cartstack.com\/blog\/retain-hotels-increase-direct-bookings\/","title":{"rendered":"Introducing Retain: 4 New Tools to Help Hotels Increase Direct Bookings"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">At CartStack, we\u2019re always looking for new ways to help our hotels increase their direct revenue and reduce reliance on OTAs. That\u2019s why we\u2019re thrilled to introduce <\/span><b>Retain<\/b><span style=\"font-weight: 400;\">\u2014a powerful suite of four new tools designed to complement our existing <\/span><b>Recover<\/b><span style=\"font-weight: 400;\"> campaigns and take your direct booking strategy to the next level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><b>Recover<\/b><span style=\"font-weight: 400;\">, our clients have successfully re-engaged &amp; captured visitors who abandoned their bookings or browsed their property without completing a reservation. Now, with <\/span><b>Retain<\/b><span style=\"font-weight: 400;\">, we\u2019re giving hotels even more tools to keep potential guests engaged before they ever leave your site.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/O9jqAm11FkE?si=V7NbDIpE5uxfM2vf\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what\u2019s new:<\/span><\/p>\n<h3><b>1. Exit Intent &amp; Welcome Offers \u2013 Capture More Visitors Before They Leave<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A well-timed incentive can make all the difference in converting lookers into bookers. <\/span><b>Offers<\/b><span style=\"font-weight: 400;\"> allow hotels to create on-site exit intent offers and welcome messages to encourage visitors to leave their email in exchange for a special deal or incentive. By collecting more emails upfront, hotels can significantly increase the reach of their <\/span><b>Recover<\/b><span style=\"font-weight: 400;\"> campaigns, turning more abandoned visits into future bookings.<\/span><\/p>\n<h3><b>2. Send My Stay \u2013 Keep Your Property Top of Mind<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Inspired by the success of \u201cSend My Cart\u201d in eCommerce, <\/span><b>Send My Stay<\/b><span style=\"font-weight: 400;\"> helps hotels capture visitor contact information before they abandon a reservation. When a guest begins the booking process but signals an intent to leave, an exit intent popup appears, offering to send their stay details\u2014including property name, selected dates, number of guests, and pricing\u2014to their email. You&#8217;ll then have the ability to add these users to a re-engagement &amp; recovery email campaign! This keeps your property in their inbox and makes it easy for them to return and complete their booking when they\u2019re ready.<\/span><\/p>\n<h3><b>3. Conversion Nudges \u2013 Guide Visitors to Booking Confidence<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes, visitors just need a little extra reassurance before booking. <\/span><b>Conversion Nudges<\/b><span style=\"font-weight: 400;\"> are on-page, clickable messages that provide valuable insights, such as guest reviews, direct booking benefits, and limited-time perks. By keeping key decision-making factors front and center, hotels can increase booking confidence and improve conversion rates.<\/span><\/p>\n<h3><b>4. Tab Abandonment \u2013 Bring Visitors Back in Real Time<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If a visitor opens a new tab mid-booking, they may be losing focus\u2014or worse, comparing prices on an OTA. <\/span><b>Tab Abandonment<\/b><span style=\"font-weight: 400;\"> is designed to recapture their attention with dynamic tab notifications or messaging that encourages them to return and complete their reservation. This subtle yet effective feature helps reduce distractions and keep more guests engaged on your direct booking site.<\/span><\/p>\n<h3><b>The Power of Retain + Recover<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1171\" height=\"692\" class=\"size-full wp-image-2485 alignnone\" src=\"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/Retain_Announcement_Graphic-06.png\" alt=\"\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Our <\/span><b>Retain<\/b><span style=\"font-weight: 400;\"> features work hand-in-hand with <\/span><b>Recover<\/b><span style=\"font-weight: 400;\">, making your abandoned cart and browse abandonment email campaigns even more effective. <\/span><b>Offers<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Send My Stay<\/b><span style=\"font-weight: 400;\"> help collect more visitor contact information upfront, ensuring that more potential guests can be re-engaged later. <\/span><b>Conversion Nudges<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Tab Abandonment<\/b><span style=\"font-weight: 400;\"> keep users engaged during their browsing journey, reducing the likelihood of abandonment in the first place.<\/span><\/p>\n<p>On average, Retain customers are seeing:<\/p>\n<ul>\n<li>48% Lift in Leads Captured<\/li>\n<li>25% Increase in Recovered Bookings<\/li>\n<li>25% Increase in Recovered Revenue<\/li>\n<li>48X Average ROI for Retain Campaigns alone!<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By integrating <\/span><b>Retain<\/b><span style=\"font-weight: 400;\"> with your existing <\/span><b>Recover<\/b><span style=\"font-weight: 400;\"> campaigns, your hotel can create a seamless, data-driven strategy to drive more direct revenue, improve guest engagement, and reduce OTA dependency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you a current customer ready to put <\/span><b>Retain<\/b><span style=\"font-weight: 400;\"> to work for your property? <a href=\"https:\/\/admin.cartstack.com\/campaigns\/send-my-stay\/\">Log into your account<\/a>, navigate to the new &#8220;Retain&#8221; menu &amp; select &#8220;Try for 30 Days&#8221;.\u00a0<\/span><\/p>\n<p>Not a CartStack customer yet? <a href=\"https:\/\/www.cartstack.com\/sign-up\/?cp=rezrecover\/\">Get started here<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At CartStack, we\u2019re always looking for new ways to help our hotels increase their direct revenue and reduce reliance on OTAs. That\u2019s why we\u2019re thrilled to introduce Retain\u2014a powerful suite of four new tools designed to complement our existing Recover campaigns and take your direct booking strategy to the next level. With Recover, our clients [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,29],"tags":[140,163],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing Retain: 4 New Tools to Help Hotels Increase Direct Bookings<\/title>\n<meta name=\"description\" content=\"We\u2019re always looking for new ways to help our hotels maximize direct bookings and reduce reliance on OTAs. 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