{"id":269,"date":"2020-06-15T02:34:07","date_gmt":"2020-06-15T02:34:07","guid":{"rendered":"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/?p=269"},"modified":"2021-02-02T19:52:28","modified_gmt":"2021-02-02T19:52:28","slug":"15-enticing-cart-abandonment-email-subject-lines","status":"publish","type":"post","link":"https:\/\/www.cartstack.com\/blog\/15-enticing-cart-abandonment-email-subject-lines\/","title":{"rendered":"[UPDATED] 15 Enticing Cart Abandonment Email Subject Lines"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">An email\u2019s subject line is like a home\u2019s welcome mat: It\u2019s the first thing a person sees and it has the potential to welcome someone in or scare them away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Potential customers only open 16% of ecommerce marketing emails, according to a recent <\/span><a href=\"https:\/\/mailchimp.com\/resources\/research\/email-marketing-benchmarks\/\"><span style=\"font-weight: 400;\">MailChimp report<\/span><\/a><span style=\"font-weight: 400;\">. That means 84% of customers have no idea what you&#8217;re even trying to say to them. So, increasing your open rate means growing your conversion rate. Imagine what it would be like to have a 50% open rate instead of 16%! Well&#8230; you could! <\/span><span style=\"font-weight: 400;\">1 in 2 cart recovery emails sent with CartStack are opened by potential customers. This incredible success rate is due in part to our enticing email subject lines. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out our <strong>15 example subject lines<\/strong> that are sure to welcome and win back your potential customers.<\/span><\/p>\n<h2><b>Email 1: Support Tone<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">After your customer abandons a cart, use a supportive, helpful tone in the subject line of the first cart recovery email you send. Be sure to know your audience and stay true to the tone of your brand, whether it&#8217;s chic or silly.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Oops, did something go wrong? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is there something we can do to help?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Did you forget something?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Smile! Your items are still for sale.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your cart items are lonely.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Come see what your shopping cart has been up to.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We&#8217;re still holding your vacation dates.<\/span><\/li>\n<\/ul>\n<h2><b>Email 2 and 3: Urgent Tone<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For the second and third emails you send after a cart is abandoned, subject lines that communicate value or create a sense of urgency are likely to be opened. Let your customers know they\u2019ll miss out if they don\u2019t return to your site to check out now.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hurry back while your items are still in stock.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don&#8217;t leave a good thing behind.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Book your stay while you still can.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sign up now and get 10% off your membership.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Act fast if you still want your items.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your shopping cart is about to expire.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There&#8217;s still time.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The best tools in the industry are waiting for you.<\/span><\/li>\n<\/ul>\n<p>Give these a try, and your cart recovery campaigns will be well on their way to bringing in way more revenue!<\/p>\n<p><span style=\"font-weight: 400;\">Want CartStack to design your high converting email campaigns for you? <\/span><a href=\"https:\/\/www.cartstack.com\/sign-up\/\"><span style=\"font-weight: 400;\">Sign up for a free 30 day trial!<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An email\u2019s subject line is like a home\u2019s welcome mat: It\u2019s the first thing a person sees and it has the potential to welcome someone in or scare them away. Potential customers only open 16% of ecommerce marketing emails, according to a recent MailChimp report. That means 84% of customers have no idea what you&#8217;re [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[UPDATED] 15 Enticing Cart Abandonment Email Subject Lines<\/title>\n<meta name=\"description\" content=\"An email\u2019s subject line is like a home\u2019s welcome mat: It\u2019s the first thing a person sees and it has the potential to welcome someone in or scare them away.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartstack.com\/blog\/15-enticing-cart-abandonment-email-subject-lines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[UPDATED] 15 Enticing Cart Abandonment Email Subject Lines\" \/>\n<meta property=\"og:description\" content=\"An email\u2019s subject line is like a home\u2019s welcome mat: It\u2019s the first thing a person sees and it has the potential to welcome someone in or scare them away.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cartstack.com\/blog\/15-enticing-cart-abandonment-email-subject-lines\/\" \/>\n<meta property=\"og:site_name\" content=\"CartStack\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cartstack\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-15T02:34:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-02T19:52:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/15-Enticing-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"980\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"10fold2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CartStack\" \/>\n<meta name=\"twitter:site\" content=\"@CartStack\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"10fold2\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cartstack.com\/blog\/15-enticing-cart-abandonment-email-subject-lines\/\",\"url\":\"https:\/\/www.cartstack.com\/blog\/15-enticing-cart-abandonment-email-subject-lines\/\",\"name\":\"[UPDATED] 15 Enticing Cart Abandonment Email Subject Lines\",\"isPartOf\":{\"@id\":\"https:\/\/www.cartstack.com\/blog\/#website\"},\"datePublished\":\"2020-06-15T02:34:07+00:00\",\"dateModified\":\"2021-02-02T19:52:28+00:00\",\"author\":{\"@id\":\"https:\/\/www.cartstack.com\/blog\/#\/schema\/person\/d3df842bfeb8f59298877f1e8225391b\"},\"description\":\"An email\u2019s subject line is like a home\u2019s welcome mat: It\u2019s the first thing a person sees and it has the potential to welcome someone in or scare them away.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cartstack.com\/blog\/15-enticing-cart-abandonment-email-subject-lines\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cartstack.com\/blog\/15-enticing-cart-abandonment-email-subject-lines\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cartstack.com\/blog\/15-enticing-cart-abandonment-email-subject-lines\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cartstack.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[UPDATED] 15 Enticing Cart Abandonment Email Subject Lines\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cartstack.com\/blog\/#website\",\"url\":\"https:\/\/www.cartstack.com\/blog\/\",\"name\":\"CartStack\",\"description\":\"Ecommerce Conversion Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cartstack.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cartstack.com\/blog\/#\/schema\/person\/d3df842bfeb8f59298877f1e8225391b\",\"name\":\"10fold2\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.cartstack.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a6a9d491382cf3b73b28abc1e28bd0ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a6a9d491382cf3b73b28abc1e28bd0ca?s=96&d=mm&r=g\",\"caption\":\"10fold2\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[UPDATED] 15 Enticing Cart Abandonment Email Subject Lines","description":"An email\u2019s subject line is like a home\u2019s welcome mat: It\u2019s the first thing a person sees and it has the potential to welcome someone in or scare them away.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cartstack.com\/blog\/15-enticing-cart-abandonment-email-subject-lines\/","og_locale":"en_US","og_type":"article","og_title":"[UPDATED] 15 Enticing Cart Abandonment Email Subject Lines","og_description":"An email\u2019s subject line is like a home\u2019s welcome mat: It\u2019s the first thing a person sees and it has the potential to welcome someone in or scare them away.","og_url":"https:\/\/www.cartstack.com\/blog\/15-enticing-cart-abandonment-email-subject-lines\/","og_site_name":"CartStack","article_publisher":"https:\/\/www.facebook.com\/cartstack","article_published_time":"2020-06-15T02:34:07+00:00","article_modified_time":"2021-02-02T19:52:28+00:00","og_image":[{"width":980,"height":240,"url":"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/15-Enticing-1-1.png","type":"image\/png"}],"author":"10fold2","twitter_card":"summary_large_image","twitter_creator":"@CartStack","twitter_site":"@CartStack","twitter_misc":{"Written by":"10fold2","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cartstack.com\/blog\/15-enticing-cart-abandonment-email-subject-lines\/","url":"https:\/\/www.cartstack.com\/blog\/15-enticing-cart-abandonment-email-subject-lines\/","name":"[UPDATED] 15 Enticing Cart Abandonment Email Subject Lines","isPartOf":{"@id":"https:\/\/www.cartstack.com\/blog\/#website"},"datePublished":"2020-06-15T02:34:07+00:00","dateModified":"2021-02-02T19:52:28+00:00","author":{"@id":"https:\/\/www.cartstack.com\/blog\/#\/schema\/person\/d3df842bfeb8f59298877f1e8225391b"},"description":"An email\u2019s subject line is like a home\u2019s welcome mat: It\u2019s the first thing a person sees and it has the potential to welcome someone in or scare them away.","breadcrumb":{"@id":"https:\/\/www.cartstack.com\/blog\/15-enticing-cart-abandonment-email-subject-lines\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cartstack.com\/blog\/15-enticing-cart-abandonment-email-subject-lines\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.cartstack.com\/blog\/15-enticing-cart-abandonment-email-subject-lines\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cartstack.com\/blog\/"},{"@type":"ListItem","position":2,"name":"[UPDATED] 15 Enticing Cart Abandonment Email Subject Lines"}]},{"@type":"WebSite","@id":"https:\/\/www.cartstack.com\/blog\/#website","url":"https:\/\/www.cartstack.com\/blog\/","name":"CartStack","description":"Ecommerce Conversion Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cartstack.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.cartstack.com\/blog\/#\/schema\/person\/d3df842bfeb8f59298877f1e8225391b","name":"10fold2","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cartstack.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a6a9d491382cf3b73b28abc1e28bd0ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a6a9d491382cf3b73b28abc1e28bd0ca?s=96&d=mm&r=g","caption":"10fold2"}}]}},"_links":{"self":[{"href":"https:\/\/www.cartstack.com\/blog\/wp-json\/wp\/v2\/posts\/269"}],"collection":[{"href":"https:\/\/www.cartstack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartstack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartstack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartstack.com\/blog\/wp-json\/wp\/v2\/comments?post=269"}],"version-history":[{"count":2,"href":"https:\/\/www.cartstack.com\/blog\/wp-json\/wp\/v2\/posts\/269\/revisions"}],"predecessor-version":[{"id":1191,"href":"https:\/\/www.cartstack.com\/blog\/wp-json\/wp\/v2\/posts\/269\/revisions\/1191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartstack.com\/blog\/wp-json\/wp\/v2\/media\/1767"}],"wp:attachment":[{"href":"https:\/\/www.cartstack.com\/blog\/wp-json\/wp\/v2\/media?parent=269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartstack.com\/blog\/wp-json\/wp\/v2\/categories?post=269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartstack.com\/blog\/wp-json\/wp\/v2\/tags?post=269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}