{"id":293,"date":"2016-08-02T15:25:01","date_gmt":"2016-08-02T15:25:01","guid":{"rendered":"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/?p=293"},"modified":"2020-10-14T13:07:42","modified_gmt":"2020-10-14T13:07:42","slug":"small-but-mighty-grow-your-conversion-rate-with-cart-item-thumbnails","status":"publish","type":"post","link":"https:\/\/www.cartstack.com\/blog\/small-but-mighty-grow-your-conversion-rate-with-cart-item-thumbnails\/","title":{"rendered":"Small but Mighty: Grow Your Conversion Rate with Cart Item Thumbnails"},"content":{"rendered":"

A few days ago, we shared that most e-commerce marketing emails have an average open rate of 16%, while CartStack cart recovery emails have an average open rate of 50%. This is because our emails are timely, relevant, and personalized. We\u2019ve already talked about how to make sure your cart abandonment emails are timely<\/a>. Next, let\u2019s take a look at one way you can make your emails more relevant to your shoppers.<\/p>\n

Thumbnails: Small but Mighty<\/span><\/strong><\/p>\n

Consumers want to see marketing material that is personalized for them, so why not show your customers the exact products you know they\u2019re interested in? Injecting a shopper\u2019s cart items into their cart reminder emails is a simple yet powerful tactic that\u2019s been known to increase conversions. Often the shoppers who abandon carts are the ones who have been shopping around numerous sites. This means they might not quite remember what they found on your site. Sending shoppers a very specific reminder about the goodies they found on your site is a great way to set yourself apart from the competition and win back your customers.<\/span><\/p>\n

Examples<\/span> <\/span><\/strong><\/p>\n

Check out the emails below and decide for yourself which one looks more eye-catching and enticing.<\/span><\/p>\n

\"abandoned-cart-email-without-cart-images\"<\/p>\n

\"abandoned-cart-email-with-cart-images\"<\/p>\n

The first email would be effective in enticing shoppers back to complete their order, but the second email is definitely more attention-grabbing. When you compare the above emails, you can see how displaying product information can make cart reminder emails more relevant and engaging for your customers.<\/span><\/p>\n

When a shopper opens the first email, they think, \u201cOh, I was going to buy something, wasn\u2019t I.\u201d When a shopper opens the second email, they think, \u201cThat\u2019s right! I need to buy that chew ring before Spot\u2019s 4th birthday!\u201d Images of products abandoned in a cart give shoppers a very specific reminder of what they\u2019re missing out on if they don\u2019t return to your site now.<\/span><\/p>\n

How To<\/span><\/strong><\/p>\n

Displaying cart items in emails requires two steps, and the CartStack team will do half the work for you! First, we\u2019ll design dynamic email templates containing a string of code that will allow the cart items to appear in your emails. Next, you or a developer on your team will write some code for your cart page which will send CartStack information about your customers\u2019 cart items. You can be as specific as you\u2019d like, displaying product images, names, prices, descriptions, and more!<\/span><\/p>\n

Ready to inject cart items into your abandoned cart recovery emails? Sign-up for a free trial<\/a> to get started.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A few days ago, we shared that most e-commerce marketing emails have an average open rate of 16%, while CartStack cart recovery emails have an average open rate of 50%. This is because our emails are timely, relevant, and personalized. We\u2019ve already talked about how to make sure your cart abandonment emails are timely. Next, […]<\/p>\n","protected":false},"author":1,"featured_media":1761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"yoast_head":"\nSmall but Mighty: Grow Your Conversion Rate with Cart Item Thumbnails<\/title>\n<meta name=\"description\" content=\"Most e-commerce marketing emails have an average open rate of 16%, while CartStack cart recovery emails have an average open rate of 50%. 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