![\"must_haves\"](\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/wp-content\/uploads\/must_haves-1.png\")
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A. Logo<\/strong><\/p>\n When your customers open your email, they should know who\u2019s contacting them right away. Make your brand instantly recognizable by placing your company logo in plain sight at the top of the email.<\/p>\n B. Contact Information<\/strong> C. Cohesive Theme<\/strong> D. Plain Text<\/strong> E. Call to Action<\/strong> F. Unsubscribe Button<\/strong> Optional Features<\/strong><\/p>\n A. Banner Image<\/strong>
\nSometimes shoppers abandon their cart because they need your assistance. They might have product questions, or perhaps their credit card wasn\u2019t accepted. Be sure to include contact info for your support team in your email so shoppers can easily reach out for help. This will reduce frustration and increase the likelihood of a completed purchase.<\/p>\n
\nWhen you\u2019re designing your emails, consider the look and feel of your brand and marketing materials as a whole. Use fonts and colors from your website and logo to tie your site and cart reminder emails together for a seamless vibe.<\/p>\n
\nDid you know deliverability goes down significantly for emails without at least some plain text? It\u2019s great to have beautiful images in your emails, but you also need to include some text to ensure your emails make it to your customers\u2019 inboxes.<\/p>\n
\nYour cart reminder emails need one very clear call to action. Your number one goal is to get customers back on your site to complete their purchase, so it\u2019s a great idea to include at least two \u201ccheck out now\u201d buttons.<\/p>\n
\nCartStack emails have a very low unsubscribe rate, but to be CAN-SPAM compliant, your message must include a clear and conspicuous way to opt out of getting email from you in the future. The good news is, if a shopper unsubscribes from the emails you send with CartStack, they\u2019ll still remain subscribed to any other email lists you\u2019ve compiled.<\/p>\n![\"optional\"](\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/wp-content\/uploads\/optional-1.jpg\")
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\nWhile a banner image is optional, it\u2019s a great way to catch the eye of your email recipients. Emails that include a banner image are known to be more engaging than plain text emails. You can also use a banner image to draw attention to an important part of your message, such as a coupon code.<\/p>\n