{"id":675,"date":"2017-08-03T06:00:52","date_gmt":"2017-08-03T06:00:52","guid":{"rendered":"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/?p=675"},"modified":"2020-11-11T20:51:14","modified_gmt":"2020-11-11T20:51:14","slug":"7-ways-increase-sales-ecommerce-thank-you-page","status":"publish","type":"post","link":"https:\/\/www.cartstack.com\/blog\/7-ways-increase-sales-ecommerce-thank-you-page\/","title":{"rendered":"7 Ways to Increase Sales Using Your Ecommerce Thank You Page"},"content":{"rendered":"<p>\u201cThank you!\u201d<\/p>\n<p>It\u2019s one of the first \u201cmagic phrases\u201d our parents teach us when we\u2019re learning how to talk. It\u2019s a simple way to show gratitude and nurture social relationships.<\/p>\n<p>Yet so many post-purchase ecommerce checkout thank you page examples have that \u201cdon\u2019t-let-the-door-hit-you-on-the-way-out\u201d feel to them. Some companies barely even remember to post an order number, or say they\u2019re sending an email confirmation. Some even forget&nbsp;say the magic words at all.<\/p>\n<p><em>You must do better<\/em>.<\/p>\n<p>Your customers are being tugged, pulled and yelled at from all different directions, on all of their devices, all day long. Every day, they see, \u201cClick here!\u201d, \u201cDownload this!\u201d and those passive aggressive signups where if you click no, they say something like, \u201cNo thanks, I don\u2019t want&nbsp;fabulous hair.\u201d People are exhausted.<\/p>\n<p>To stand out in the middle of the cacophony, you must delight your customer before, during <em>and after<\/em> any sale. Make working with you a pleasure, not a chore. Make things easy for them, even on the thank you page so your customers want to:<\/p>\n<ul>\n<li>Tell all their friends and<\/li>\n<li>Come back&nbsp;soon.<\/li>\n<\/ul>\n<p>The following 7 tips can help you make that happen:<\/p>\n<h2>1. Ecommerce Thank You Page Basic Best Practices<\/h2>\n<p>Even&nbsp;the most basic thank you pages require certain elements. First:&nbsp;\u201cThank you for your order!\u201d Include an order confirmation code and a notification that they\u2019ll receive their receipt via email shortly. Include details on whom to contact if there is a problem. In addition to these best practices, consider adding some of these&#8230;<\/p>\n<h2>2. A Thank You Discount<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img_responsive alignnone wp-image-722\" src=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/wp-content\/uploads\/thanks-1.jpg\" alt=\"\" width=\"600\" height=\"488\" srcset=\"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/thanks-1.jpg 795w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/thanks-1-300x244.jpg 300w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/thanks-1-768x624.jpg 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>These are&nbsp;great because they tie into another concept we blogged about recently: <a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/price-anchoring-loss-aversion-ecommerce-marketing\/\" data-cke-saved-href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/price-anchoring-loss-aversion-ecommerce-marketing\/\">loss aversion<\/a>. By including a thank you coupon for some percentage off of a future purchase within the next few weeks, you give your customer two things:<\/p>\n<ul>\n<li>A very <em>concrete<\/em>&nbsp;sense of appreciation<\/li>\n<li>A welcome discount on something else they might have wanted but decided they <span class=\"scayt-misspell-word\" data-scayt-word=\"couldn\" data-scayt-lang=\"en_US\">couldn<\/span>\u2019t afford at that moment. Your \u201cthank you discount\u201d may help them over that problem.<\/li>\n<\/ul>\n<p>Loss aversion\u2014the gut instinct that losing something you already have is worse than gaining something extra\u2014kicks in with this discount because it\u2019s something you\u2019ve just given them. They have it now. And it would hurt them,&nbsp;psychologically,&nbsp;to lose that by not coming using it on another purchase. Some ways to use this tactic:<\/p>\n<ul>\n<li>Dangle&nbsp;the carrot of a bigger discount if they refer 5 friends to your store.&nbsp;If your customer was so happy that they\u2019re willing to trust you with their friends, chances are those friends might&nbsp;be great leads.<\/li>\n<li>Put a time limit on the discount code. This will increase their loss-aversion, making it urgent to&nbsp;come back and purchase something sooner rather than later.<\/li>\n<li>Invite them to sign up for your email newsletter and throw in a nice discount&nbsp;for&nbsp;giving you that permission.<\/li>\n<\/ul>\n<h2>3. Up-sell or Cross-sell Products<\/h2>\n<p>Invite them to continue shopping, even after they\u2019ve made their purchase. If you\u2019ve included a discount code, they may go straight back and purchase something they looked at previously. Make it easy for them by having a \u201cContinue shopping&#8230;\u201d or \u201cOften purchased with your [insert product name here]&#8230;\u201d header with images of the products they were looking at, linking them directly to that product page.<\/p>\n<p>There are two very important things to remember when up-selling or cross-selling from the ecommerce thank you page:<\/p>\n<ul>\n<li>Make sure that the links&nbsp;are for products the customer spent time looking at previously.<\/li>\n<li>Suggest products that are directly related to, or would enhance the enjoyment of the product they just purchased.<\/li>\n<\/ul>\n<p>Throwing random product images up on the thank you page&nbsp;clutters the customer\u2019s experience and is unlikely to lead to more purchases. Pay close attention to data about how customers\u2019&nbsp;peruse your site.<\/p>\n<h2>4. Testimonials<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img_responsive wp-image-724 size-full\" src=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/wp-content\/uploads\/testimonials-1.jpg\" alt=\"\" width=\"621\" height=\"346\" srcset=\"https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/testimonials-1.jpg 621w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/testimonials-1-300x167.jpg 300w, https:\/\/cartstack-blog.s3.amazonaws.com\/uploads\/testimonials-1-620x346.jpg 620w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/p>\n<p>Well-placed testimonials are a great item to add to your ecommerce thank you page. They build trust and confidence in your company that helps boost that relationship you are trying to foster with your new and returning customers. Testimonials can do wonders for your CLV, or <a href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/cement-customer-loyalty-maximize-customer-lifetime-value-ecommerce\/\" data-cke-saved-href=\"https:\/\/web_staging_fern.staging.cartstack.com\/blog\/cement-customer-loyalty-maximize-customer-lifetime-value-ecommerce\/\">customer lifetime value<\/a>.<\/p>\n<h2>5. Surveys<\/h2>\n<p>Your ecommerce thank you page could be a great&nbsp;place to further interact with your customer by inviting them to take a short survey&nbsp;(<em>5-10 questions max<\/em>) about their experience on your website. You could even attach a discount code to&nbsp;increase participation. Customers like to be able to express their opinions, and these surveys can give you a wealth of&nbsp;insight. You can really never have enough customer data, so consider incorporating this into your thank you page, or somewhere in your ecommerce marketing strategy.<\/p>\n<h2>6. Link to Useful Content<\/h2>\n<p>We\u2019ve said it before, and we\u2019ll say it again: You\u2019re building a relationship with your customers. And while building that relationship, you need to bring value to the table for them. Here are a couple of potential examples, but use your own knowledge of your products and customers to come up with useful content for them:<\/p>\n<ul>\n<li>If they just purchased a digital camera from you, the thank you page could have a link to a \u201ctips and tricks\u201d page that helps them get the most out of their new camera. If there are other product suggestions in that post, great.<\/li>\n<li>If they just purchased hiking equipment, post a link to the best hikes in their general area, or other unexpected&nbsp;tips for&nbsp;having a great hike.<\/li>\n<\/ul>\n<p>As you can see, this list of useful content links could go on and on, depending on your products, services and customer needs. Being a useful resource, even on the thank you page, can foster those important customer relationships, establish you as a subject matter expert and bring your customers back again and again for advice, purchases and fun.<\/p>\n<p>&nbsp;<\/p>\n<h2>7. Make Sharing Easy<\/h2>\n<p>Amazon\u2019s thank you page always presents Facebook, Twitter and Email sharing options on the right side of the screen. If the&nbsp;customer is excited about what they just bought from you, they can immediately, with just one click, share about the product they bought and that they bought it from <em>you<\/em>. Their friends may have similar interests and might also find your offerings enticing. Plus the extra endorsement from a social media share of a friend lends you a very important trust boost.<\/p>\n<h2>One Last Thing: Keep It Simple<\/h2>\n<p>We do <em>not<\/em> recommend cluttering your thank you page or your customer\u2019s minds by using <em>all<\/em> of these tips at the same time. Run A\/B testing on your thank you page for each of the suggestions that you find most applicable. Then&nbsp;see what works best with your customers and what most enhances your relationships and ROI. You can phase out what <span class=\"scayt-misspell-word\" data-scayt-word=\"doesn\" data-scayt-lang=\"en_US\">doesn<\/span>\u2019t work for you while enhancing what does so that your customers feel even more satisfaction with each interaction you have.<\/p>\n<p>Thank you for taking the time to read this article\u2014we hope it\u2019s helpful! For more tips on how to boost your checkout rates and delight your customers, try out&nbsp;our e-book series or run the numbers on our ROI calculator. Or just contact us to talk with a real person about boosting your conversion rate and keeping your customers happy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThank you!\u201d It\u2019s one of the first \u201cmagic phrases\u201d our parents teach us when we\u2019re learning how to talk. It\u2019s a simple way to show gratitude and nurture social relationships. Yet so many post-purchase ecommerce checkout thank you page examples have that \u201cdon\u2019t-let-the-door-hit-you-on-the-way-out\u201d feel to them. Some companies barely even remember to post an order [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Ways to Increase Sales Using Your Ecommerce Thank You Page<\/title>\n<meta name=\"description\" content=\"How to use your ecommerce thank you page to increase customer retention, boost sales &amp; maximize your marketing efforts. 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