Google’s Bulk Sender Requirements: A Positive Turn for Cart Abandonment Recovery
We understand that recent announcements regarding Google's new bulk sender requirements may have sparked concerns about the future of your cart abandonment recovery campaigns. As y...
AI in Hospitality: Understanding How to Leverage AI for Hotels
Whether it’s room service, housekeeping, replying to reviews or increasing direct bookings, AI for hotels is already permeating the industry.
Hospitality Influencer Marketing: Building Authentic Partnerships for Wider Reach
How do you ensure your hospitality influencer marketing campaign is a success? Today, we’ll review exactly how to find the right ....
Hotel Marketing Automation: Generating High-Quality Leads for Your Sales Funnel in 2024
Hotel marketing automation is growing in popularity, as hotel marketers are continually pressured to adapt to the evolving digital ...
Maximizing Direct Bookings: The Impact of Enhanced Online Visibility for Hotels
The travel and tourism industry continues to be highly competitive, with people eager to travel again and hotels and chains vying for business against online travel agencies, vacat...
Harnessing Authenticity: The Game-Changing Role of User-Generated Content in Elevating Direct Bookings
In case you haven’t noticed – user-generated content (UGC) is the latest darling of the marketing world. When we think about the reasons why UGC is so effective across audiences, i...
Hotel SEO: Boosting Your Hotel Website’s Search Visibility
Search engine optimization (SEO) should be a go-to strategy for hotel marketing, especially to increase direct bookings – but it isn’t.
The Importance of Hotel Reputation Management for Increasing Direct Bookings
In this article, we’ll unlock the secrets of effective online hotel reputation management that can propel your hotel to new heights of success
How to Leverage Social Media to Increase Your Hotel Direct Bookings
Are you a hotelier dealing with the burden of high commission fees demanded by OTAs? Luckily, we live in a day and age where social media...
10 Simple but Effective Direct Booking Tactics for Your Hotel Website
Building a strategy focused around direct booking tactics can produce up to 30% more revenue, because you aren’t shelling out...
Are You Ghosting Your Guests Without Even Realizing It?
Guests feeling overlooked can lead to frustration and dissatisfaction, ultimately damaging your hotel's reputation and bottom line You might be familiar with the term "ghosting" in...