Research shows 82% of consumers want to see offers that have been personally tailored to their shopping preferences. Customers who know you care about their unique interests will be more likely to keep coming back for more. Check out our top 3 tips for getting personal with your cart abandonment emails!
1) Greet Your Customers by Name
Dale Carnegie once wrote that a person’s own name is “the sweetest and most important sound in any language.” Try displaying your customers’ names in your subject line to increase your open rate. As customers scan their inbox, a subject that contains their name is bound to jump out at them. Once customers open your email, you’ll want to keep their attention. Encourage customers to click through your email by including their name in the body of the message too.
2) Show Customers a Few of Their Favorite Things
If a shopper abandoned your site, it’s likely they were browsing around multiple online stores. Don’t let them forget about the items they loved on your site! Refresh their memory by injecting their cart items into your emails. This is a simple yet powerful tactic that’s been known to increase conversions. Sending shoppers a very specific reminder about the goodies they found on your site is a great way to set yourself apart from the competition and win back your customers.
3) Customize Your Message
Make sure the message of your email speaks to the unique interests of your site visitors. The pet sitting site below has separate signup pages for pet sitters and pet owners. Rather than sending a generic message inviting people back to the site, they send out a unique banner image and message depending on whether their customers are interested in pet sitting or finding a pet sitter.
Potential pet sitters receive this email email:
While inquiring pet owners receive this email:
Connecting with your customers on a personal level is vital to growing your conversion rate. Ready to send personalized cart recovery emails with ease? Sign-up for our free 30 day trial now!
Already a CartStack customer looking to make your campaigns more effective? Share this documentation with your developer to display customers’ names, cart item thumbnails, and dynamic messages.