14+ Powerful Confirmation Email Templates And Examples

May 27, 2022

Just as you would receive a receipt in a brick and mortar shop, it’s standard for online businesses to send a confirmation email after a purchase. Confirmation emails often result in increased engagement and conversions, but it’s important to start with an effective confirmation email template first! 

Confirmation emails provide useful information to your customers and help to nurture and maintain customer relationships. The most effective confirmation emails have also been proven to 4X eCommerce email sales.

By sending an automated confirmation email after every purchase, you can ensure that customers have all the information they need about their purchase or subscription. This helps to improve customer satisfaction and loyalty rates, while also raising your open rates to as high as 70%.

In this post, we’ll take a look at some of the best confirmation email templates, including 

  • order confirmation email examples, 
  • subscription confirmation emails and, 
  • post-purchase messages. 

We’ll also provide some tips for crafting your own confirmation email template. So whether you’re looking for inspiration or just want to make sure you’re doing everything right, read on!

What Are Confirmation Emails?

Confirmation emails serve two main purposes: first, they provide confirmation of the user’s action; and second, they can help to increase engagement rates by providing additional information about your brand, products and services. 

Customers expect a confirmation email to follow up on any action or purchase made with your brand, and 64% of customers believe confirmation emails provide the most valuable information. For example, a confirmation email would be sent after someone signs up for a newsletter or places an order for a product. 

Benefits of confirmation emails:

  • They provide confirmation of the user’s action, which can help to reduce customer anxiety or doubt.
  • They can help to increase conversion rates by providing additional information about the product or service.
  • They can help to build trust with potential customers.
  • They result in high open rates and click-through rates.

Of course, without a proper email marketing strategy in place, you risk having your confirmation emails sent to spam or ignored. An easy way to avoid this tragic fate is to pull inspiration from existing confirmation email templates and examples. And don’t forget the importance of using a magnetic email subject line to draw attention to your email!

Powerful Confirmation Email Examples To Use For Your Business

Let’s take a look at the many different types of confirmation emails. Some of the most common forms of confirmation messages are order, shipping, booking, registration, and cancellation confirmations.

Order Confirmation Email Templates

1 – Provide Valuable Information

Valuable Information Confirmation Email

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When building a confirmation email template your goal is to provide useful information to your customers. For order confirmation emails, this means keeping the most important details highlighted and easy to find in a  short and concise email. 

After all, no one wants to wade through a long, drawn-out message when they’re just trying to confirm their order. When executed properly, transactional emails, like order confirmation emails, can result in engagement rates as high as 65%.

Key Features:

The email template example above from Asos is plain, concise and easy to understand. All the most important details that the customer would need are included, such as: 

  • Product information
  • Pricing 
  • Payment details
  • Shipping details

This email separates the most important information into sections, making it easy for customers to quickly scan the email and confirm that their order was placed correctly.

2 – Personalized Product Recommendations

Cross-Selling Confirmation Email

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Including personalized product recommendations in order confirmation emails is a great way to increase sales and keep customers coming back to your store. Promoting related or similar products after a purchase will introduce customers to more of your offerings, and help to build loyalty and increase conversions. 

Key Features:

In this post-purchase email from justbatgloves.com, we can see that the content includes not only the necessary information but also multiple product recommendations and bonus resources. This email is particularly clever because it features a short buying guide for other products found on justbatgloves.com, and well-placed call-to-action buttons lead customers back to the storefront. 

3 – Use Entertaining Content

Entertaining Confirmation Email

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Your order confirmation email is an excellent opportunity to keep your customers engaged with your brand. How? By providing them with entertaining content that they’ll actually want to read (and maybe even forward to a friend).

Key Features:

Above we can see a perfect example of how well-written copy can take an email from drab to fab. This email is engaging and entertaining thanks to the well-written content in the email body. The email is written in a way that brings personality and spunk to information that would otherwise be quite boring.

Shipping Confirmation Email Templates

4 – Use GIFS and Visuals To Capture Attention

GIF Visuals Confirmation Email

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Confirmation emails are a great opportunity to take advantage of GIFs and other visuals. By keeping the GIFs and visuals attractive and entertaining, but not too distracting, you can make confirmation emails more engaging for users. According to a test conducted by BlueFly, emails that feature GIFs generate 12% more revenue than static emails.

In addition to using GIFs, you can also use images to highlight important information. For example, you can use an image of the product that was shipped to confirm that the order was received and is being processed. Just remember to always use high-quality visuals and images!

Key Features:

Above we can see how a mail courier, Postable, uses a gif of a mail truck to capture attention and add a little spice to their email. On top of that, the email still provides relevant information for the customer, like shipping information, an order number, and when they can expect to receive their package. 

5 – Incorporate Branding Design

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When you’re sending a confirmation email, why not mix in some branding to make it more visually appealing? By incorporating brand design elements into your confirmation email, you can create a consistent theme that will really stand out to customers. Plus, it’s a great way to keep your brand top-of-mind.

Key Features:

Fitbit cleverly combines branded email design with detailed information in this bright, fun and informative confirmation email template. By including high-quality product imagery and brand colors as a backdrop to the email, Fitbit’s brand is immediately recognizable

On top of that, the order tracking number is placed dead center in bold lettering, and a detailed list of the products shipped is included below. By keeping their design and content clear and detailed, Fitbit ensures their customers can easily stay up to date on their order.

6 – Clear & Simple Emails

Clear And Simple Confirmation Email

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Your shipping confirmation email is usually the first email your customers receive from you after they’ve made a purchase. And if you don’t make a good impression with new customers, they may not come back.

That’s why it’s important to make sure your shipping confirmation email is clear, concise, and contains all the information your customers need. Keep it short, use strong CTAs to upsell and cross-sell your products, and always include a tracking link!

Key Features:

In this example from Ritual, we can see that the big, bold copy at the top of the email confirms that the product has been shipped. The email body contains essential information like the product image and expected delivery date. Finally, a well-placed call to action button is inserted at the bottom of the email so customers can easily track their order.

Booking Confirmation Email Templates

7 – Include a Map of the Location

Mapping Location

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Most reservation confirmations will include important information like your guest number and receipt. But another helpful thing to include is a map. Including a map in your confirmation email can be a valuable asset for many travelers, and will improve their customer experience and make your brand more memorable.

Key Features:

This booking confirmation email example provides essential information for guests in a clean and simple design. Necessary contact information, along with booking details are listed, but the email goes the extra mile by including a map to the location at the bottom. This is a fantastic way to add dynamic content to your booking confirmation emails, and ensure that your guests know where to go!

Confirmation Timeline

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8 – Give Timeline Details

Another way to increase the chances of your guests reading your booking confirmation email is to include a timeline of dates. This is especially valuable for bookings that are strict on time, like car rentals. By including a timeline, guests can easily see when they need to check in and check out, and stay on track and avoid confusion.

Key Features:

A great example of how to use a booking timeline can be seen in the booking confirmation email above, which is a follow-up to a car rental booking. The email covers everything from the payment confirmation to the pick-up and drop-off time. The timeline clearly shows when the rental begins and ends with big and bold timestamps.

9 – Provide Itineraries For Guests

Itinerary Confirmation

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A great way to increase conversions and clicks on your website is to include an itinerary button in your confirmation emails. By including a full itinerary button in your emails, customers receive all the information they need to make a decision and book further offerings with you. Plus, it’s a great way to keep them engaged with your brand after they’ve made their purchase. 

Key Features:

Above we see that AirBnB includes an itinerary button in their booking confirmation email. Strong visuals and a simple yet colorful design work to tie the email together. By showing an image of their booked accommodation and providing easy access to itinerary, AirBnB not only provides value but increases their chances of landing another sale.

Registration Confirmation Email Templates

10 – Answer Questions

Question Confirmation

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Registration confirmation emails are a fantastic opportunity to connect with your customers and answer any questions they may have. However, they can be resource-intensive if you receive a lot of inquiries.

The best use case for this email template would be for confirmation follow-ups for webinars, services and events. Common questions and FAQs addressed can include details for parking at an event or necessary paperwork required for a webinar.

Key Features:

In this confirmation email example from Twist, we can see that users are given confirmation that their waitlist spot has been secured. The email incorporates brand colors to make it easily recognizable but remains short and concise. The email sets expectations for brand communications by outlining that further information will be sent shortly, and closes the email with a CTA that encourages customer engagement. 

11 – Sign-up Confirmation

Sign-up Confirmation

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It’s important to double opt-in when you’re collecting email addresses. This means that after someone enters their email address on your sign-up form, they’ll receive an activation email before they’re officially subscribed. 

If you don’t double opt-in, you run the risk of having a lot of inactive subscribers, which can hurt your deliverability rates. Furthermore, many ISPs (Internet Service Providers) now require double opt-in as a way to combat spam. 

Key Features:

Shutterstock incorporates multiple best practices for email confirmation templates in this example! A high-quality image is used as the main backdrop, which immediately catches the eye. Large bold text confirms that the customer’s email has been received, and a colorful CTA button is used to make it as simple as possible for users to confirm their email.

Cancellation Confirmation Email Templates

13 – Asking For Feedback

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Sending a welcome email to a new subscriber is a fantastic way to nurture a new customer relationship, but they shouldn’t be the only automated email confirmation you send. Cancellation emails are just as important as the first email you send to a customer because a cancellation isn’t always the end of the story – sometimes, you can still save the sale.

Even if an order can’t be salvaged, you can still use cancellation emails as an opportunity to learn more about your customers and their needs. By including a short survey or feedback form in your cancellation emails, you can gather valuable insights that can help you improve your product or service.

Key Features:

The above example email from Cometeer features well-written copy, clear calls to action and comes across as friendly and authentic. While acknowledging that the customer will no longer be a subscriber, the email goes on to thank them for their business – this is a great way to leave customers with a good final impression. As a bonus, Cometeer includes the incentive of a $25 gift card, which increases their chances of receiving customer feedback. 

14 – Provide Incentives

Offering Incentives Confirmation Email

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Offering discounts, free shipping, or promos is a great way to show your appreciation to previous customers and encourage them to come back for more. Plus, highlighting this information at the end of an email or creating a visible CTA for a discount can help drive home the point that you’re interested in building a long-term relationship with them. 

Key Features:

Above we see a good example of how to execute this strategy. The discount offer is highlighted by a soft background and includes a bright, colorful CTA button to attract attention. The discount is also two-fold, offering both free shipping and a 10% discount. Clever headline copy further helps to draw the reader in, resulting in an email that is likely to recapture the interest of  customers. 

4 Best Practices When Using Confirmation Email Templates

Best Practices Confirmation Emails

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So we’ve covered some amazing examples of confirmation emails and detailed what makes them effective, but how do you go about building your own? What are the best practices that you can apply to every confirmation email template?

Accommodate For All Types Of Devices

In today’s world, it’s important to optimize your emails for all types of devices. With more and more people using their smartphones and tablets to check their email, you want to make sure that your confirmation email looks great on all types of devices.

To do this, you’ll need to use a responsive email template. This type of template will automatically adjust to fit the screen size of the device it’s being viewed on. That way, no matter what type of device someone is using, they’ll be able to read your email without any problems.

Send Emails Instantly After Purchase

One of the most important things to remember when sending confirmation emails is to send them immediately after purchase. This is especially important if you’re selling physical goods.

The reason for this is that people want to receive their purchase as soon as possible. By sending out a confirmation email right away, you’ll be able to let your customers know that their purchase is on its way and they can expect it soon. Not only will this help keep your customers happy, but it will also help reduce the number of customer service inquiries that you receive.

Provide Clear Instructions / Directions

A confirmation email should always provide clear instructions on what the next steps are. Do customers need to verify or confirm delivery methods? Does the product require assembly instructions? 

By providing clear instructions, you’ll be able to help your customers get their purchase set up and ready to use as quickly and easily as possible. Not only will this save them time, but it will also increase the likelihood that your customers will order from you again.

Keep Subject Lines On Point

The subject line of an email is one of the most important elements that can determine whether or not a user opens it. In fact, according to a study by Convince and Convert, 35% of email recipients open emails based on the subject line alone. This shows just how important it is to craft an effective and catchy subject line.

To write a good confirmation email subject line, there are a few things you should keep in mind. First, make sure it is clear and concise. You want your readers to know exactly what the email is about and why they should open it. Second, try to be creative and unique. You want your subject line to stand out from the rest so that users are more likely to open it.


Confirmation emails are important for ensuring customer loyalty, engagement and retention. By properly implementing confirmation emails, businesses can provide clear details, instructions and value to customers, while also using fun and clever designs to evoke emotion. 

Remember, it helps to start with a confirmation email template to ensure that your email is as effective as possible, provides value and satisfies the needs of customers. Why not try using one of the many templates we looked at in this article? Your business can increase customer loyalty, engagement and retention all by properly implementing customer retention email campaigns. 
If you’re looking to fully automate your email campaigns, CartStack is a great all-in-one platform to use for sending confirmation emails, cart abandonment notifications and customer recovery emails. And if that’s not enough for you, check us out on LinkedIn for weekly eCommerce marketing tips, news and ideas!