
From Browsing to Buying: Effective Retargeting Strategies for Ticket Sales
Retargeting, also referred to as remarketing, is a way to exclusively advertise to people who have visited your ...

Creating Urgency and FOMO: Effective Techniques to Drive Ticket Purchases
FOMO is not just a trendy acronym; it’s a powerful psychological phenomenon. Fear of Missing Out (FOMO), is ...

Maximizing Direct Bookings: The Impact of Enhanced Online Visibility for Hotels
The travel and tourism industry continues to be highly competitive, with people eager to travel again and hotels ...

Harnessing Authenticity: The Game-Changing Role of User-Generated Content in Elevating Direct Bookings
In case you haven’t noticed – user-generated content (UGC) is the latest darling of the marketing world. When ...

Press Release: RezRecover Sees Overwhelming Response to Booking Abandonment Platform at HSMAI ROC Conference in Toronto
Annual hotel marketing event attendees are wowed by the innovative approach to reservation recovery, recognizing its potential to ...

Hotel SEO: Boosting Your Hotel Website’s Search Visibility
Search engine optimization (SEO) should be a go-to strategy for hotel marketing, especially to increase direct bookings – ...

The Importance of Hotel Reputation Management for Increasing Direct Bookings
In today’s digital age, online reviews have become an influential factor in travelers’ decision-making process. They hold the ...

How to Leverage Social Media to Increase Your Hotel Direct Bookings
Are you a hotelier grappling with the burden of sky-high commission fees demanded by online travel agencies (OTAs)? ...

10 Simple but Effective Direct Booking Tactics for Your Hotel Website
Online travel agencies, like Expedia and Booking.com, charge commissions as high as 15-30% per booking, which have a ...

Are You Ghosting Your Guests Without Even Realizing It?
Guests feeling overlooked can lead to frustration and dissatisfaction, ultimately damaging your hotel’s reputation and bottom line You ...