The 12 Best Exit Intent Popup Examples (121%+ Conversion Boost)

April 11, 2022

Pop-ups, like exit intent pop-ups, have caught a bad rap because quite frankly – they’re annoying. But when done right, pop-ups have an average conversion rate of 43%

Pop-ups are a double-edged sword. A well- designed and timely pop-up can be helpful and enticing to customers, but overdo it and you only increase the chance of shoppers abandoning their purchase. 

Exit intent pop-ups are a last resort for capturing customer information before they leave, so you want to be sure they are as effective as possible. While pop-ups are no replacement for a well- optimized site, they are an important part of a multichannel marketing strategy. 

With a multichannel approach, your goal is to engage with customers across several communication channels, like push notifications, SMS, and emails. But many customers suffer from overflowing email inboxes and push notification overload, and this is where exit-intent messaging comes into play.

What Are Exit-Intent Popups?

An exit-intent popup is a type of popup that appears when a user shows an intent to leave a site. This type of popup is designed to capture the user’s attention and persuade them to stay on the site or perform an action, such as subscribing to a mailing list or buying a product.

Adding exit intent pop-ups to your messaging strategy increases your chances of capturing customer attention, because you are engaging with customers while they are still on your site. 

Exit-intent popups work through on-site tracking, and are triggered when a website visitor moves their cursor over the back button to exit the tab. Exit-intent popups are effective at converting users because they catch their attention at the moment they’re most likely to leave. 

They also provide benefits such as:

  • Increased conversion rates
  • Reduced cart abandonment rates
  • Increased average order value
  • Better customer retention rates

13 Exit Intent Popup Examples To Boost Conversions

We suggest you scroll through the exit intent pop-up examples below, because we’re sure you’ll find a design that sparks your creativity. These examples will provide you with the best uses for exit intent technology, and help you create pop-ups that convert.

1. Email Newsletter Sign-ups and Subscribers

newsletter exit intent popup

Collecting visitors’visitor’s email addresses is one of the most common use cases for exit intent pop-ups. Every marketer knows email subscribers are worth their weight in gold, and popups are a great way to build out specific email lists. 

There are three key important elements that make email sign-up popups unique: urgency, relevance, and personalization.

  • Urgency is created when there is a sense of scarcity. For example, a popup might say “Only 10 spots left!” or “Get your free ticket before they’re all gone!” This creates a sense of urgency and encourages people to sign up right away.
  • Relevance is key when it comes to email sign-ups. The popup needs to be relevant to the recipient in order for them to be interested in signing up. 
  • Personalization is key to making your popup relevant to your target audience and can be done by adding the recipient’s name or other personal information.
Comedic Exit Intent Popup

Don’t forget to add a little humor to your messaging when you can!

2. Removing User Grievances

conversion nudge exit intent

An exit intent popup can be used to remove a potential customer’s objections to a purchase. The most common items that usually prevent a visitor from proceeding with their transactions are price, shipping, and returns policies. A popup can be used to inform them of a special offer that removes all of these grievances.

It is important to conduct proper research in identifying these user grievances first. These grievances can be dynamic, so it’s important to stay up-to-date on the latest changes. 

Also, do not discount the power of social proof. Many objections to a purchase can be relieved by a good review or testimonial. 

When using exit intent popups to remove purchase objections, be sure to include: 

  • A clear pain point
  • An enticing offer that solves reduces this pain
  • An easy way to redeem the offer

3. Related Product Popups

related products popup

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For eCommerce stores, one of the best types of popups to use is a product recommendation popup. This exit intent popup example recommends related products to the user based on their previously viewed product pages, and is a great way to drive their interest to a product they can’t ignore.

Why product recommendations are a great way to use pop-ups:

  • Product recommendations are based on user behavior, so they are more personalized and effective than other types of popups.
  • Related products can be advertised through this popup, increasing the chance that users will make a purchase. 
  • The popup can be customized to match the branding and style of the website, making it more appealing to users.

4. Lead Generation Popups

lead generation exit intent

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Lead generation popups are a great way to collect information from users in an easily consumable format. As we can see in this exit intent popup example, the popup is acting as a lead magnet for collecting both emails and phone numbers. By keeping the design simple and straightforward, you can focus on getting visitors to input only the most valuable information you need. 

In order for this style of popup to be successful, you must provide a clear value proposition that makes it worth it for a visitor to input their information. Make sure you have a plan for what you will do with the information once you have it – don’t just ask for it and then do nothing with it!

5. Sale / Discount / Promo

discount exit intent

Offering sales, discount codes, and promos to abandoning visitors provides them with the most value — and irritates them the least. In fact, 41% of online shoppers are more likely to make a purchase if they are offered a discount or coupon code.

This popup from Coffee in a Cone is an excellent example of a simple design that is still eye-catching. The image used shows the product in question, and is large and high-quality. Also notice that their brand logo and CTA are both clear and noticeable. The lead capture is straightforward and only requires the visitor to enter their email. 

6. Free Shipping Popups

free shipping exit intent

High shipping costs are the leading reason for cart abandonment, with 48% of shoppers saying they will ditch their shopping cart if shipping costs are too expensive. 

An obvious solution is to offer free shipping to encourage customers to complete checkout, and exit-intent popups are a fantastic way to do this. Many eCommerce sites will provide free shipping offers after a customer has left their site, but with an exit-intent popup you can recapture their interest before they’ve left. 

7. Urgent Abandoned Cart Popups

exit intent urgency

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There are many reasons for customers to abandon their carts, which is why it is crucial to have exit-intent popups working on your site. A common strategy in digital marketing is to create a sense of urgency in order to spark immediate action, and you can do this through a popup! 

In the exit intent popup example above we can see how a countdown timer is active in the popup, which gives the customer a limited time to react before losing their chance at a discount. This is effective at capturing visitors’ attention and leads them to fear missing out if they do not purchase their products.

8. Course Giveaways & Digital Product Downloads

course giveaways exit intent

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One great way to use exit-intent pop-ups is for content marketing, such as   providing free access to a course or digital product, like a free ebook. This style of popup increases your engagement while also providing tons of value! 

While it takes significant time and resources to build a course or digital asset, it is a valuable piece of content to have in your marketing arsenal, just be sure to keep a few things in mind when creating your a digital resource:

  • Must be relevant to the audience you are targeting. 
  • Needs to be of high quality and provide real value.
  • The content is easy to access.

9. Engaging Quizzes & Surveys

Launch Quizzes Popups

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Quizzes and surveys are a great way to keep your visitors entertained while you grab some important information from them. 

We all love a challenge, and quizzes provide a competitive spark that will keep your customer interested and on your website. You can ask questions about anything – from the current news headlines to the history of your company. 

Quizzes and surveys provide multiple benefits, since they can be used to measure reader engagement, collect data, or just to entertain your audience.

10. Delivering Social Proof Popups

sodial proof exit intent popup

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Social proof is a psychological phenomenon whereby people tend to follow the actions of others in order to feel more comfortable or confident in a particular situation. This can be especially useful when trying to increase conversions and engagement with your exit-intent popups. 

When potential customers see that other people have already made a purchase or taken part in an activity, it can make them more likely to do the same. That’s exactly what the example above does by stating they have one million subscribers to their email newsletter. This social proof provides a sense of safety and reassurance that the product or service is reputable and trustworthy.

11. Contests & Giveaways

exit intent contest giveaway

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If you’re looking to increase engagement with your exit-intent popups, why not try using giveaways and prizes? This can be a great way to get people interested in your brand and connect with them on a deeper level. Plus, who doesn’t love free stuff? Everyone loves free stuff!

By using a prize or giveaway to entice users to input their contact information, you can build an email list and please potential customers all at the same time. The best strategy for this exit-intent popup is to use the giveaway as a means to turn visitors into customers, like giving them a gift card or product. This builds trust with your brand, and if the recipients like what they get, you could end up with a dedicated new customer and many sales down the road.

12. Diverting To Customer Support Popups

Customer Support Popup

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Customer support is important for any business. A popup diverting a user to a live agent can potentially create conversions, and statistics show that conversion rates with customer support are higher than without. This means that businesses should invest resources in live agents and good customer support systems.

Many abandoned carts are the result of frustrated customers that can’t find the answers to their questions. Connecting abandoning visitors with a live agent allows you to provide real-time support and answers to any questions they have. This can mean the difference between landing a sale or losing one.

5 Important Elements To Make Exit-Intent Popups Convert

Whether you are using your exit-intent popups to collect email subscribers or limit cart abandonment, it is crucial to optimize your popups for conversions.  But what does optimization look like? And how can you be sure that you are doing everything you can to improve your popup’s performance?

These are the top five elements that are sure to create a beautiful and effective popup:

#1 Popup Design = Site Design

Your popup’s design should match the overall look and feel of your site. This way, visitors will feel like the popup is a natural extension of your brand. Plus, it’ll be less likely to stand out like a sore thumb and turn people off.

Remember: Popups can be beautiful too!

Yes, really! Popups don’t have to be tacky or annoying. With the right design, they can actually be quite aesthetically pleasing. During this step it is also important to consider how your popups will display on mobile devices, because mobile users account for over 50% of web traffic.

#2 Specially Tailor Input Fields

Make sure your input fields are tailored to what you’re asking for. For example, if you’re requesting an email address, make sure the field says “Email Address” instead of just “Email.” This may seem like a small detail, but it can make a big difference in ensuring that people understand what you’re asking for and give you the information you need.

Also, try to use as few input fields as possible. The more input fields you have, the less likely people are to fill out your form. So keep it simple and only ask for the information that you absolutely need. This will help increase your conversion rate and make it more likely that people will actually take the time to fill out your form.

#3 Investing In Proper Platforms

Investing in a quality platform to manage your popup messaging campaigns will pay off in the long run. Not only will you be able to create better popups, but you’ll also be able to track their performance and make changes as needed. This is essential for fine-tuning your popup strategy and ensuring that it’s as effective as possible.

CartStack specializes in fine-tuning a multichannel approach, and that includes exit-intent popups. With CartStack you can :

  • Target specific pages and devices
  • Set different rules for when the popup should appear
  • A/B test your popups to see what works best
  • Automatically integrate with your email marketing platform
  • And much more!

#4 Personalize When You Can

If you have the opportunity to personalize your popup, take it! This could mean using the visitor’s name or location, or tailoring the offer to their interests. Personalization can go a long way in making visitors feel special and appreciated, which will increase the likelihood of them converting.

Are you struggling to personalize your marketing? Read through our Guide to Ecommerce Personalization for tips and recommendations for your business.

Personalized Popups

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#5 Engaging Conversational Copy

Your popup’s copy should be engaging and conversational. This means avoiding salesy language and jargon, and instead focusingfocus on creating a connection with the reader. The goal is to make them feel like you’re having a conversation with them, not trying to sell them something.

Less is more when it comes to popup copy. You want to make sure that your message is clear and concise, so don’t try to stuff too much information into your popup. Keep it short and sweet, and make sure the call-to-action is easy to see and understand.


By following the exit intent popup examples and tips we’ve covered in this guide, we hope you can become the next online business to recover and convert customers with exit-intent popups. Try using a popup to promote your next email newsletter or encourage visitors to follow you on social media! There are many ways to get creative with your popups.

Don’t forget, for a popup to influence your conversion rates, it must be well designed. Always include: 

  • Specially tailored input fields
  • Personalized elements 
  • Engaging copy 
  • High-quality imagery and clean design

If you’re interested in learning more about how to use exit-intent popups to improve your online business, follow us on social media @CartStack. We cover everything from the basics of ecommerce marketing to more advanced optimization strategies. 

If you’re still not sold on the benefits of exit-intent popups, why not try them out for free? With our 7-day trial you get access to automated messaging tools for email, SMS, push notifications and of course exit-intent popups.