From eCommerce to mCommerce

January 29, 2014

Selling products and services online has become the norm for many business in today’s market. And as users migrate increasingly to the mobile world, online commerce is beginning to follow suit.

Studies have shown that mobile devices are moving toward a state of ubiquity. Pew Internet found late last year that 85 percent of U.S. adults own a cell phone and more than half of them access the internet through their device. These numbers continue to grow as more and more people complete online tasks through their phone or tablet rather than their laptop or desktop. Savvy businesses must stay on top of this trend, ensuring that their online experience is geared for both large and small screens.

There are still factors limiting the growth of mobile retail. A recent blog post from Forrester’s Sucharita Mulpuru suggests that “the main road block to mobile sales is the checkout experience.” Logically, it makes sense that completing the purchasing process would be more challenging on a small touch screen, many of which lack a dedicated keyboard.

A clean, easy checkout designed with mobile compatibility in mind – coupled, of course, with a smart follow-up email program to recapture users who get lost – could provide a meaningful edge in this young market niche. Just think about the advantages of being able to reach customers and complete sales at any place and any time.