Chances are, you already know that over 70% of the online shoppers that fill a shopping cart will abandon it. This is pretty common knowledge. For this reason, online businesses have tried just about every way to get a customer back to finish the purchase. Abandoned cart emails, retargeting campaigns, Facebook ads, phone calls, text messages… and the list goes on.
But when we look at the solution that converts the highest number of these abandoners into clients industry-wide, there is one reigning champ: Email Remarketing.
The right cart abandonment emails can consistently convert between 20% and 30% (or more) of these shoppers into customers when executed properly. Execute the campaign poorly, and rest assured your shoppers probably aren’t going to take the bait.
Where Do These Myths Come From?
While researching these email campaigns, and their effectiveness, some business owners can tend to stumble upon not-so-accurate information from those who didn’t quite “nail it” when they tried it. Maybe they used the wrong “tone” in the subject line. Or maybe they sent their reminders too soon, too frequently or not frequently enough. Perhaps their shoppers didn’t feel incentivized enough to return to the cart. Or maybe the emails just lacked personalization.
Whatever the reason, a failed abandoned cart email campaign is more often the result of user error than anything else.
So, to help you decide if a cart abandonment email campaign could work for you, we’ve put together a list of common cart abandonment myths and misconceptions to help clear the air and show you some “best practices” on how to ensure your recovered revenue conversion goes through the roof!
Have a tip to share about cart abandonment emails? Leave it in the comments!