Capture More Abandoned Cart Emails with Exit Intent Popups
January 10, 2018
We’re finally ready to announce a new long-awaited feature – Exit Intent Popups!
Now the instant a shopper tries to leave your site, you can abruptly display a popup offer with a discount code, shipping incentive, subscription, and more!
With the right messaging, you could capture between 20% – 80% more abandoned cart emails & boost your overall sales by up to 10%.
Here’s a quick overview of the how they work, and how to get started using them.
5 Ways You Can Use Exit Intent Popups to Stop Cart Abandonment
1. Offer a Discount or Coupon Code
According to a Gleam.io study, presenting your would-be cart abandoners with a one-time discount or incentive can help you capture around 20% of otherwise lost sales.
2. Free or Discounted Shipping
56% of online shoppers claim “shipping costs” among one of the top reasons they abandon carts. A free shipping offer can be what turns many shoppers around.
3. E-Book Downloads & Newsletters
Capture between 2% – 10% more email addresses for your abandoned cart campaigns with targeted newsletter subscription & e-book download offers.
4. Contests & Giveaways
The same Gleam.io study found that, with the right contest or giveaway for your shoppers, you could capture a whopping 80% of email addresses from the traffic you’re already running.
5. Payment & Financing Options
If you offer your shoppers a way to make installments or finance their purchase through a 3rd party, try reminding them here.
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