The Ecommerce Conversion Blog

A Beginner’s Guide to Ecommerce Facebook Retargeting

When you run an ecommerce store, lost opportunities can make the difference between a successful, profitable venture and one that’s doomed to run into the red. But what if you could re-engage prospects to win back those lost clicks and conversions to increase your sales? Using an abandoned cart recovery tool (like CartStack) is the quickest and easiest way to re-engage shoppers, and will get […]

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What Ecommerce Stores Need to Know About Influencer Marketing in 2017

It’s hot, fast-moving and is projected to take a serious chunk of marketing budgets this year. It’s taking over the gap left by the decline of print advertising. Almost 40% of all Twitter users make a purchase based on recommendations in this strategy. What is it? Influencer marketing. A hot new buzz word in marketing […]

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5 Ways to Cement Customer Loyalty & Maximize Customer Lifetime Value in Ecommerce

You’ve probably heard the statement, “Acquisition costs more than retention” applied to ecommerce—which is basically just jargon for the idea that it costs more money to bring in new customers than it costs to keep current customers happy, loyal and purchasing. So let’s just focus on those repeat customers for a few moments to discuss […]

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Price Anchoring and Loss Aversion: 2 Ecommerce Marketing Essentials

Imagine walking into your local grocery store and seeing literally hundreds of partially-full, yet totally-abandoned shopping carts jamming the aisles. You could barely make it through the door and into the produce section through a mess like that. This chaotic reality is exactly what ecommerce marketers have to muck through daily as just a smidgen […]

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The 5 Quickest Ways to Boost Online Sales During A Slump

If you’ve owned or managed an ecommerce store for more than a few months, there’s one thing that you’re keenly aware of… A good product or service does not always mean consistent sales. You could have the best product at an attractive price point, and do everything you’re supposed to. And while some months are […]

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The 20 Best Ecommerce Blogs to Help You Grow Your Business

With so many blogs competing for your attention, it’s easy to get overwhelmed by your choices or to spend far too much time reading the same information over and over again. We’re helping to streamline the process by highlighting some of our favorite eCommerce blogs. Each of these sites brings something useful to the table, […]

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[Infographic] 6 Busted Myths About Abandoned Cart Emails

Chances are, you already know that over 70% of the online shoppers that fill a shopping cart will abandon it. This is pretty common knowledge. For this reason, online businesses have tried just about every way to get a customer back to finish the purchase. Abandoned cart emails, retargeting campaigns, Facebook ads, phone calls, text […]

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Comparison Could Be Killing Your Online Business

Of every topic constantly floating around the ecommerce community, there’s one you rarely hear about, but is most certainly something that should always be on your mind… The Paradox of Choice Other than “low prices” and “convenience” related factors, the thing that makes industry giants like Amazon such an attractive solution for many online shoppers […]

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CartStack Email Cart Recovery Tool - cart abandonment revenue recovery

Why Cart Abandonment is Actually Good for Your Company

Imagine something for a second… You’re at Target browsing through the picture frames and home decor items (even though you only came in for a gallon of milk), and you notice something seems… off. You look around and realize there are full shopping carts everywhere, and no owners to be found. What’s your first thought? […]

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