From Browsing to Buying: Effective Retargeting Strategies for Ticket Sales
Retargeting, also referred to as remarketing, is a way to exclusively advertise to people who have visited your website but did not make a purchase. This is a powerful online ...
Creating Urgency and FOMO: Effective Techniques to Drive Ticket Purchases
FOMO is not just a trendy acronym; it’s a powerful psychological phenomenon. Fear of Missing Out (FOMO), is a universal sentiment that has carved a niche in the world of ...
Maximizing Direct Bookings: The Impact of Enhanced Online Visibility for Hotels
The travel and tourism industry continues to be highly competitive, with people eager to travel again and hotels and chains vying for business against online travel agencies, vacation rentals, and ...
Harnessing Authenticity: The Game-Changing Role of User-Generated Content in Elevating Direct Bookings
In case you haven’t noticed – user-generated content (UGC) is the latest darling of the marketing world. When we think about the reasons why UGC is so effective across audiences, ...
Press Release: RezRecover Sees Overwhelming Response to Booking Abandonment Platform at HSMAI ROC Conference in Toronto
Annual hotel marketing event attendees are wowed by the innovative approach to reservation recovery, recognizing its potential to greatly impact their bottom line MINNEAPOLIS, MIN (June 6, 2023) – RezRecover, ...
Hotel SEO: Boosting Your Hotel Website’s Search Visibility
Search engine optimization (SEO) should be a go-to strategy for hotel marketing, especially to increase direct bookings – but it isn’t. When scored against SEO best practices, a recent report ...
The Importance of Hotel Reputation Management for Increasing Direct Bookings
In today’s digital age, online reviews have become an influential factor in travelers’ decision-making process. They hold the key to attracting more guests, boosting direct bookings, and ultimately increasing your ...
How to Leverage Social Media to Increase Your Hotel Direct Bookings
Are you a hotelier grappling with the burden of sky-high commission fees demanded by online travel agencies (OTAs)? OTAs may seem like a necessary evil to keep occupancy rates high, ...
10 Simple but Effective Direct Booking Tactics for Your Hotel Website
Online travel agencies, like Expedia and Booking.com, charge commissions as high as 15-30% per booking, which have a nasty way of eating into your hotel’s direct booking revenue. OTA commissions ...
Are You Ghosting Your Guests Without Even Realizing It?
Guests feeling overlooked can lead to frustration and dissatisfaction, ultimately damaging your hotel’s reputation and bottom line You might be familiar with the term “ghosting” in the context of dating ...
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Latest posts
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September 30, 2023
From Browsing to Buying: Effective Retargeting Strategies for Ticket Sales
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September 27, 2023
Creating Urgency and FOMO: Effective Techniques to Drive Ticket Purchases
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July 28, 2023
Maximizing Direct Bookings: The Impact of Enhanced Online Visibility for Hotels
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July 24, 2023
Harnessing Authenticity: The Game-Changing Role of User-Generated Content in Elevating Direct Bookings
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