
Hospitality Influencer Marketing: Building Authentic Partnerships for Wider Reach
Over the last decade, influencer marketing has grown into an indispensable aspect of B2C digital marketing. For the hotel industry in particular, social media plays a significant role in attracting ...

Hotel Marketing Automation: Generating High-Quality Leads for Your Sales Funnel in 2024
Hotel marketing automation is growing in popularity, as hotel marketers are continually pressured to adapt to the evolving digital marketing landscape. Whether it’s the emerging AI revolution or shifting content ...

How to Sustain High Ticket Sales Beyond Tourist Seasons
With the recent surge in remote work and the evolving travel landscape, shoulder seasons no longer signify a drop in ticket sales for attractions. In fact, data from Tripit predicts ...

From Browsing to Buying: Effective Retargeting Strategies for Ticket Sales
Retargeting, also referred to as remarketing, is a way to exclusively advertise to people who have visited your website but did not make a purchase. This is a powerful online ...

Creating Urgency and FOMO: Effective Techniques to Drive Ticket Purchases
FOMO is not just a trendy acronym; it’s a powerful psychological phenomenon. Fear of Missing Out (FOMO), is a universal sentiment that has carved a niche in the world of ...

Maximizing Direct Bookings: The Impact of Enhanced Online Visibility for Hotels
The travel and tourism industry continues to be highly competitive, with people eager to travel again and hotels and chains vying for business against online travel agencies, vacation rentals, and ...

Harnessing Authenticity: The Game-Changing Role of User-Generated Content in Elevating Direct Bookings
In case you haven’t noticed – user-generated content (UGC) is the latest darling of the marketing world. When we think about the reasons why UGC is so effective across audiences, ...

Press Release: RezRecover Sees Overwhelming Response to Booking Abandonment Platform at HSMAI ROC Conference in Toronto
Annual hotel marketing event attendees are wowed by the innovative approach to reservation recovery, recognizing its potential to greatly impact their bottom line MINNEAPOLIS, MIN (June 6, 2023) – RezRecover, ...

Hotel SEO: Boosting Your Hotel Website’s Search Visibility
Search engine optimization (SEO) should be a go-to strategy for hotel marketing, especially to increase direct bookings – but it isn’t. When scored against SEO best practices, a recent report ...

The Importance of Hotel Reputation Management for Increasing Direct Bookings
In today’s digital age, online reviews have become an influential factor in travelers’ decision-making process. They hold the key to attracting more guests, boosting direct bookings, and ultimately increasing your ...