The CartStack Blog

30 Sep 2023

From Browsing to Buying: Effective Retargeting Strategies for Ticket Sales

Retargeting, also referred to as remarketing, is a way to exclusively advertise to people who have visited your website but did not make a purchase. This is a powerful online ...

27 Sep 2023

Creating Urgency and FOMO: Effective Techniques to Drive Ticket Purchases

FOMO is not just a trendy acronym; it’s a powerful psychological phenomenon. Fear of Missing Out (FOMO), is a universal sentiment that has carved a niche in the world of ...

28 Jul 2023

Maximizing Direct Bookings: The Impact of Enhanced Online Visibility for Hotels

The travel and tourism industry continues to be highly competitive, with people eager to travel again and hotels and chains vying for business against online travel agencies, vacation rentals, and ...

24 Jul 2023
hotel user generated content

Harnessing Authenticity: The Game-Changing Role of User-Generated Content in Elevating Direct Bookings

In case you haven’t noticed – user-generated content (UGC) is the latest darling of the marketing world. When we think about the reasons why UGC is so effective across audiences, ...

21 Jul 2023
rezrecover press release

Press Release: RezRecover Sees Overwhelming Response to Booking Abandonment Platform at HSMAI ROC Conference in Toronto

Annual hotel marketing event attendees are wowed by the innovative approach to reservation recovery, recognizing its potential to greatly impact their bottom line MINNEAPOLIS, MIN (June 6, 2023) –  RezRecover, ...

18 Jul 2023

Hotel SEO: Boosting Your Hotel Website’s Search Visibility

Search engine optimization (SEO) should be a go-to strategy for hotel marketing, especially to increase direct bookings – but it isn’t. When scored against SEO best practices, a recent report ...

15 Jun 2023
reputation management for hotels

The Importance of Hotel Reputation Management for Increasing Direct Bookings

In today’s digital age, online reviews have become an influential factor in travelers’ decision-making process. They hold the key to attracting more guests, boosting direct bookings, and ultimately increasing your ...

13 Jun 2023

How to Leverage Social Media to Increase Your Hotel Direct Bookings

Are you a hotelier grappling with the burden of sky-high commission fees demanded by online travel agencies (OTAs)? OTAs may seem like a necessary evil to keep occupancy rates high, ...

8 Jun 2023

10 Simple but Effective Direct Booking Tactics for Your Hotel Website

Online travel agencies, like Expedia and, charge commissions as high as 15-30% per booking, which have a nasty way of eating into your hotel’s direct booking revenue. OTA commissions ...

31 May 2023
guest satisfaction

Are You Ghosting Your Guests Without Even Realizing It?

Guests feeling overlooked can lead to frustration and dissatisfaction, ultimately damaging your hotel’s reputation and bottom line You might be familiar with the term “ghosting” in the context of dating ...